Your Roadmap to Business Success!
by Roger S. Robinson, Ph. D.
This 2nd edition of the essential workbook for any entrepreneur is now available for to help you as you start your business!
“This book is one of the best organized for hands-on use that I have seen in the market. It is well thought out, logically organized, and laid out in a practical format enabling novices to be successful. I would highly recommend this resource to anyone needing to create a business plan they can implement immediately.” ~Gloria Bravo-Gutierrez, Ingenia, SCORE client
About the Author:
Roger Robinson, PhD has been a SCORE mentor for over 16 years. His specialties include non-profits, business planning, specifically in restaurants and hospitality, recreational and arts and Entertainment verticals.
What Is a Business Plan?-Why Plan?-The Roadmap- This Workbook-Executive Summary
1. Your Dream-Business Description
Product/Service/Purpose-Opportunity/Need-The Customer-Vision, Mission, and
2. Your World-The Market
External Situation Analysis-Industry/Market/Competition-Your Competitive Edge/USA-Internal
Analysis/Your SWOT-Market Trends/Market Growth/Value Added-Keys to Success
3. Your Destination-Goals and Objectives
Specific, Measurable, Attainable, Results Oriented, Time Based
4. Your Money-Financial Projections
Profit & Loss/Balance Sheet-Cash Flow/Break Even- Startup/Working Capital-Cost/Benefit
5. Your Route-Implementation
Business Model-Operational Plans-Receivables/Payables/Inventory-Service Standards-
Management Plan/Marketing Plan-Key Results-Milestones-Action Plans/ Strategic Choices-
Who/What/Why/When/Where/How/Cost (including Startup)
6. Your Progress-Indicators of Success
Are You on Track/Ahead/Behind-Budget/Plan Variance Analysis- Environmental Changes-
Regulatory Changes-Customer Perceptions- Review/Modify/Correct-Risk Analysis
7. Executive Summary
Executive Summary Worksheet-Elevator Speech-Appendix