Safeguarding Your Network from Cyber Crime


“No one wants to make headlines for being the next big security breach.”

So learn how to protect your network by attending “Safeguarding Your Network from Rogue Wi-Fi Threats” on Thursday, October 8th 2015…

Gone are the early days of Wi-Fi, when CSOs lost sleep over threats like WEP cracking and war driving. 802.11n products have matured to the point where many enterprises are investing in larger, faster WLANs to support mission-critical applications. And yet, pros know that security is never to be taken for granted. Here, we offer our Top Ten Wi-Fi Threats and explain why diligence is (still) required. Sholove offers “Night Shift” protection against the following:

  • Data Interception
  • Denial of Service (DOS)
  • Rogue Aps
  • Wireless Intruders
  • Misconfigured Aps
  • Ad Hocs and Soft Aps
  • Misbehaving Clients
  • Endpoint Attacks
  • Evil Twin Aps
  • Wireless Phishing

For a better understanding of these very important definitions, please click here.

Gartner’s Critical Capabilities for High-Security Mobility Management

According to Gartner, Inc, “Although security spending is at an all-time high, security breaches at major organizations are also at an all-time high.” 1 And yet while greater security in enterprise mobility is more needed than ever, many organizations are looking for guidance.

In this inaugural report, Gartner offers guidance on 6 common use cases that can be applied to your organization. This report reviews and evaluates 19 vendors selected on the basis of offering software and hardware products which meet specific security requirements including certifications and awards, data security, and authentication to name a few. Good Technology receives the highest score for 6 out of 6 Use Cases: BYO, Shared Devices, Non-employee, High Security Commercial, High Security Government Grade and Shared Data.

To view full report, click here. Register Now!

For actionable solutions that can protect YOUR organization, please attend Cyber Security For You and YOUR Business on October 8th 2015, you will learn how essential “Layered” Security engagement is to you and your organization!

About the Author/Presenter:

James LoveJames Love, President of Sholove International LLC. Mobility Technology Solutions and Protection. As President of SLI, and area of focus has been on layered cyber protection since 2012. Working in partnership with a host of powerful partners such as Cyren, IBM, Amazon web services, McAfee and Zscaler.


Cyber Crime & Cyber Security – What You Need to Know

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Color Theory 101 for Website Design

Color theory 101 for website design

“I found I could say things with color and shapes that I couldn’t say any other way — things I had no words for.” – Georgia O’Keeffe

What artist Georgia O’Keeffe found in the power of color is something we still find true in website design today. Think about when you scroll through your Facebook feed — what stands out to you the most? Chances are it’s the visuals like photographs and infographics that grab your gaze with their striking hues.

If you’re designing a website for your business, you’ll need to know the basics of choosing a visually appealing color palette.

Getting down to the basics

To help you use color scheme to your advantage with your own website design, we’re going to go over the basics of color theory:

Primary colors

You probably have some vague memory of learning the primary colors as a kid (red, yellow and blue). They’re the building blocks of color theory, and you can mix them together to form all of the other colors on the color wheel.

Secondary colors

Secondary colors are those created by mixing primary colors. The secondary colors are green (yellow+blue), violet (blue+red) and orange (yellow+red).

Tertiary colors

Next up are tertiary colors, which are created when you combine a secondary color and a primary color (like teal, or blue-green).

Color wheel to help select website design colors. Fleshing out your color palette

If you’ve taken a trip down the paint aisle at your local Home Depot, you know there are a LOT more hues than the 12 present on the color wheel. How do we create all of those other colors then? By adding black, white or gray to any of the main hues!

Let’s take a quick look at a few more definitions so this makes sense:

  • Hue: a synonym for the word “color”
  • Shade: a term for adding black to a hue (i.e. dark red is a shade of red)
  • Tint: a term for adding white to a color (i.e. pink is a tint of the color red)
  • Tone/saturation: a hue you create when adding gray to a color

Sticking with the root

Starting to feel like you’re back in school and in a vocabulary lesson? Stick with me, because understanding the basics above means you’ll understand why certain colors look great together, and why you want to avoid other combinations.

Hubspot uses Twitter’s main color scheme as an example:

“Let’s use the blue from the logo, the lighter blue, as our reference point. That’s our hue. That’s ‘Twitter blue.’ The darker blue is simply a shade of that Twitter blue, yet it has a higher saturation, making it a bit more vivid and eye-catching (which makes a whole lot of sense considering Twitter is using that blue to draw attention to their primary CTA: ‘Tweet’).”

Hubspot's Twitter monochromatic color scheme example

The color scheme Twitter uses is “monochromatic,” because the root color is blue, and the shade, tint and saturation are only variations of that hue.

Pro tip: Monochromatic colors look great together!

A color scheme that pops

If you don’t want to go with a monochromatic color scheme, how do you select colors that are going to look good together? Hues that sit directly across from each other on the color wheel are a fantastic option, and they create great contrast.

Other good color combinations are those that are directly next to each other on the color wheel, called “analogous colors.” You can also opt for colors spaced evenly around the color wheel, referred to as “triadic colors.”

Next time you’re creating a graph, chart or updating your web design, you’ll be able to pull together coordinating colors from around the color wheel. Now you can select hues like a pro and your visuals will capture everyone’s attention!

About the Author:

Kate HarveyWith an extensive background in online marketing, Kate Harvey helps business owners be more successful in the world of SEO and SEM as a Search Marketing Specialist and Project Lead at GoDaddy.



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Video: Family Business Succession & Key Employee Retention

Working togetherIf you have a family-owned-and-operated, and you’re a baby boomer, you need to start thinking about who’s going to run the business when you retire. Something to remember: your style of doing business may be different than those of a Gen-Xer or a Millennial.

This videos shows some key points that you need to factor in when planning your family business succession:

You need to:

  1. Identify your high-potential leaders
  2. Understand their motives and goals
  3. Provide executive coaching & training
  4. Partner them with baby-boomer mentors

A SCORE mentor can help with this. Click here to schedule a free mentoring session.


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Do You Want 60% More Revenue in Your New Business? Join a Franchise System

Then Join a Franchise System

Do You Want 60% More Revenue in Your New Business?Some prospective business owners may ask, “Why should I invest in a franchise business when I can open my own independent business in the same industry?” The implication is that the first time business owner can do just as good a job opening their independent business as the franchise system does in opening its new outlets. And, since an independent business doesn’t pay royalties the novice independent business owner will put more money in their own pocket.

If we check the data, this turns out not to be true in almost all cases. Actual data shows that in those industries in which franchise systems operate, franchised establishments produce 60% more revenue than independent establishments. Do you want 60% more revenue in your new business?

There are many, many factors that work together to give these results. Let’s look at just two of these factors today. Franchised business establishments end up hiring about 30% more employees than independent business establishments. More importantly, each of the franchise employees produces about 24% more revenue per employee than employees of independent business establishments. These two factors multiplied together (1.30 employees x 1.24 revenue/employee = 1.60 revenue) gives the 60% higher revenue.

The franchise employees are more productive than the independent business employees. Again, there are many, many factors that work together to make this so. Among them typically are better recruiting programs, better training programs, better operating systems and economies of scale.

But does all this put more money in the first time business owner’s pocket?

That is the key question. In addition to franchise businesses having higher revenue they also tend to have lower expenses expressed as a percentage of revenue. One of the biggest expense line items in many industries is labor. Labor is frequently expressed as a percentage of revenue in a profit and loss statement.

Since franchised business have more productive employees their cost of labor expressed as a percentage of revenue is much lower than independent businesses. For those who like math, a 24% increase in revenue per employee translates to a 19% reduction in cost of labor as a percentage of revenue. Would you like a 19% labor reduction to go with your 60% higher revenue? And, would you like an apple pie to go with your cheeseburger?

A well-run franchise system will help reduce the cost of every other line item expense on the P & L Statement as well.

As a percentage of revenue, the franchised establishment will have lower cost of goods, lower overhead cost, lower selling, general & administrative (SG & A) costs, lower cost of debt service (assuming a first time independent business owner can even get financing) than the independent business owner trying to compete with them.

These are some of the reasons why astute business owners choose to wisely invest in a well-run franchise system. With higher revenue and lower costs, after paying a royalty, they end up with more money in their own pocket.

Not sure what type of business you should start? A SCORE mentor can help you with this. Schedule a free mentoring session here.

About the Author:

Kent Craven with FranNetKent Craven is the longest tenured office owner in FranNet. FranNet has worked with SCORE Chapters nationwide since 1987 to help educate prospective business owners about franchising. Contact him at or by phone at 602-224-9333 ext. – 2.


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Video: Ivanka Trump on Entrepreneurship and Building a Business

Ivanka Trump on Entrepreneurship &Building a BusinessAt 33 years of age, Ivanka Trump, Executive Vice President of Acquisitions and Development of the Trump Organization, was one of the panelists at this year’s Forbes Women’s Summit and here’s a video interview where she talks about being an entrepreneur and building a business. She’s wife, mother of 2, and owns her own fashion apparel and accessories company.

How does she balance it all? She tells all in this video:

  • Through trial and error you learn where you excel and where your core competency is.
  • Prioritize and planning for long-term success.
  • Timing is important
  • Be supported by a strong team
  • Know your capabilities and skills
  • Even with a famous name, you still have to prove yourself
  • Fear of failure was a great motivator
  • What is your passion? You have to love what you’re doing.

No matter what stage of business you’re in, a SCORE mentor can help you for free! Click here to schedule a free mentoring session at any of our Greater Phoenix Valley locations.


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The Perfect Pitch for Startups [Infographic]

You only have one chance to make a first impression!

Start-upThat still holds true for everything even more so for when you’re pitching your fabulous business idea to potential investors – if you’re looking to go the crowdfunding route. The infographic below gives a step-by-step outline for creating your slide presentation and the whole pitch.

  1. Use quality graphics
  2. Explain your business is 10 words / 30 seconds
  3. Explain the opportunity – what problem are you solving
  4. What makes you unique?
  5. Time to do a demo in less than 10 minutes
  6. How will you achieve critical mass?
  7. What makes you different from the competition? Do you even have competition?
  8. What’s your business model?
  9. Show them the money! Forecast.
  10. Who’s involved?
  11. Final – current status, what’s next?

Need to run the pitch by someone who’s been there? Need help coming up with forecast numbers or any of the other elements of the pitch?

A Greater Phoenix SCORE mentor can help you for free! Click here to schedule your meeting at various places in the Phoenix Valley.

The Perfect Pitch for Startups


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