Greater Phoenix SCORE Basic Business Planning Book & Fundraiser

Your Roadmap to Business Success!

by Roger S. Robinson, Ph. D.


Basic Business Planning for Entrepreneurs -Your Roadmap to Success 2nd Edition – Created by Roger S. Robinson, Ph.D.

This 2nd edition of the essential workbook for any entrepreneur is now available for to help you as you start your business!

“This book is one of the best organized for hands-on use that I have seen in the market.  It is well thought out, logically organized, and laid out in a practical format enabling novices to be successful.  I would highly recommend this resource to anyone needing to create a business plan they can implement immediately.”  ~Gloria Bravo-Gutierrez, Ingenia, SCORE client

About the Author:

Roger_RobinsonRoger Robinson, PhD has been a SCORE mentor for over 16 years. His specialties include non-profits, business planning, specifically in restaurants and hospitality, recreational and arts and Entertainment verticals.

Read more about Roger and some of his blog posts here.


What Is a Business Plan?-Why Plan?-The Roadmap- This Workbook-Executive Summary
1. Your Dream-Business Description
Product/Service/Purpose-Opportunity/Need-The Customer-Vision, Mission, and
Values-Management-Legal Structure
2. Your World-The Market
External Situation Analysis-Industry/Market/Competition-Your Competitive Edge/USA-Internal
Analysis/Your SWOT-Market Trends/Market Growth/Value Added-Keys to Success
3. Your Destination-Goals and Objectives
Specific, Measurable, Attainable, Results Oriented, Time Based
4. Your Money-Financial Projections
Profit & Loss/Balance Sheet-Cash Flow/Break Even- Startup/Working Capital-Cost/Benefit
Analysis-Investment/Use-Payback Plan
5. Your Route-Implementation
Business Model-Operational Plans-Receivables/Payables/Inventory-Service Standards-
Management Plan/Marketing Plan-Key Results-Milestones-Action Plans/ Strategic Choices-
Who/What/Why/When/Where/How/Cost (including Startup)
6. Your Progress-Indicators of Success
Are You on Track/Ahead/Behind-Budget/Plan Variance Analysis- Environmental Changes-
Regulatory Changes-Customer Perceptions- Review/Modify/Correct-Risk Analysis
7. Executive Summary
Executive Summary Worksheet-Elevator Speech-Appendix

All proceeds from the sale of this book benefit Greater Phoenix SCORE.

Available in eBook or Paperback $50:

Buy and email the eBook to me:

Purchase and ship the book to me.

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