Branding is more than a logo

Branding is more than a logo

Branding is more than a logoYour brand is way more than just a nice looking logo. If you think branding is just color schemes and design, that’s just a tiny part of it. Branding is how the public sees you and/or your company and what they perceive when they first encounter your website, business card, social media pages — both business and personal, it’s your domain name, even your email address!

Your brand should immediately tell someone — whether they’re a potential customer or referral source — what it is that you do. It also should reflect your company’s image, reputation and professionalism.

One of the first things you can do to improve your brand image is to stop using your AOL, Gmail, Yahoo, Hotmail, Cox, MSN, etc. address for business.

Sure, it’s free, easy and convenient and you’ve had it for years, but think of it this way, anyone can set up a free account — including, fake companies, scammers and spammers. What looks more professional:  or The latter one, right? Also, if you want to set up a free LinkedIn company profile, you must have an email address with your company’s domain name. Why? They want to make sure it’s a real company. On Facebook and Google+ anyone can set up free pages for causes or fan pages for anything. Save the free email account for your personal use.

If you have a website hosted somewhere, even just a domain registered like with GoDaddy, more than likely, you have free email, so check with them. Then set it up in your email program or you can check email directly on your hosting company’s website.

Now, if you’ve been using that other email and it’s everwhere, you need to set it up to forward to your new business email. Go to your service’s help page to learn how to set that up. Send a couple of test emails to make sure it’s working.

Then you need to change your email address everywhere: business cards, website, social media, etc.

On using your name vs. “info” or something else

“Info” is very impersonal. Using your name tells people that there is a real person behind the company name. Use “info” as a catch-all address or if you have multiple employees checking emails.

So ask yourself: what does my online image say about me or my company? If you don’t like the answer, fix it.


Note: GoDaddy is a strategic partner of Greater Phoenix SCORE.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.


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BySCORE Phoenix

The Greater Phoenix Chapter of SCORE is a nonprofit association dedicated to educating entrepreneurs and helping small businesses start, grow, and succeed nationwide. As a resource partner with the U.S. Small Business Administration (SBA), SCORE offers mentoring for small business owners through a large network of volunteer mentors, local workshops, events, and tools.

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