Category: 2015 Symposium Videos

Videos: What the Politicians said about Arizona Business at the SCORE Symposium

What the Politicians said about Arizona Business at the SCORE SymposiumAt the 2015 Greater Phoenix SCORE Small Business Symposium on 3/31/2015, we were honored to have two distinguished speakers Arizona Congresswoman Kyrsten Sinema and Arizona’s Secretary of State Michele Reagan. They both spoke on the Arizona business climate.

First, Rep. Kyrsten Sinema:

Congresswoman Krysten SinemaSummarizing:

  • Reviewing and fixing outdated government regulations
  • Research and development – more tax credits
  • Reauthorize the Export/Import Bank
  • Building support for the community colleges
  • Continue to work with SCORE to help small businesses thrive and grow

Arizona Secretary of State Michele Regan:

Arizona Secretary of State, Michele ReaganSummarizing:

  • She and her family realized the “Arizona Dream”. Starting a business is relatively easy and regulation-free in Arizona. AZ is very welcoming when it comes to business start-ups.
  • She helped promote her family’s business by attending the Young Republicans meeting and realized that the attendees didn’t know anything about running a business.
  • That prompted her to run for state senate to help small businesses from the government’s side.
  • Started looking at the Secretary of State’s office from a business perspective.
  • When you are opening a business in Arizona, the first place to go to is the Secretary of State.
  • The process was outdated and she set out to update and modernize the trademark and filing service so that it was all available online and pay with a credit card.
  • Modernize the voting and balloting system to include mobile apps.
  • She also explained how the primary and election system works in AZ and the importance of voting in every election including the primaries.

If you’d like to take advantage of the terrific small business climate in Arizona, Greater Phoenix SCORE offers free business mentoring. Click here to schedule a meeting in a location near you!

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Video: Gelie of Networking Phoenix: How to Grow Your Business with Live Networking

Gelie Akhenbilt, Networking Phoenix
Gelie Akhenbilt, Networking Phoenix

At the Greater Phoenix SCORE’s 2015 Small Business Symposium on March 31, 2015, Gelie Akhenbilt, of Phoenix’s Queen of Networking, reveals the secrets to meeting the right people at networking events.

What is networking?

Meeting new people aligned with your professional goals that will help you grow your business. It’s more than just exchanging business cards. Watch the video:

Gelie’s vision is to have a similar networking platform in every major city in the U.S. has over 30,000 members.

  • It’s about connections. 80/20 – 80% of your time should be deepening connections with existing contacts – working the network you already have. 20% meeting new people.
  • Follow-up is crucial
  • Networking doesn’t end after the event
  • It’s not about the free food. Eat dinner before the event. Let other people eat! While they eat, they’re a captive audience.
  • Stay in touch, visible and memorable
  • The magic number is 7 – in order for a product or brand to stick in your minds, you have to interact with it 7 times.

You want to engage with people 7 times in order for them to remember you.

You can network at Greater Phoenix SCORE events – even the classes! Check out the up-coming Phoenix area workshops here.


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Video: The Mobile Marketing Mindset

At Greater Phoenix SCORE’s 2015 Small Business Symposium on March 31, 2015, GoDaddy‘s Matt Greenstein talks about the Mobile Marketing Mindset.

Based on the data, the question is no longer if you need a mobile marketing strategy, it’s how to best implement one.

Watch the video:

On April 21, 2015 Google changed their search engine algorithm so if you’re site is not mobile responsive, it will be demoted.

When thinking about your mobile website…

  1. Keep your goals in mind – give your user a delightful experience and convert them to a customer. Your customer’s goals is to find what their looking for quickly.
  2. Responsive – it looks good and works properly no matter what device is used – a phone or tablet
  3. Engagement – Calls-to-Action
  4. Make it easy to navigate – no pop-ups!
  5. Don’t make it more difficult on yourself more that it has to be.
  6. Social engagement – the more the better!
  7. Keep it very simple
  8. Maps – local search
  9. Email – great to drive business of new and existing customers – it’s the new cold calling!

 Over 50% of the searches done on mobile devices have the intent of finding a product or services vs only 17% on desktop.

Be forward thinking when it comes to your mobile plan!

It’s not just about doing one thing!

Everything works together – your website, mobile and social media!

For more information visit GoDaddy’s website.

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Keynote Video: Non-Bank Financing with Andrea Gellert

Andrea Gellert, OnDeckThe Keynote speaker at the Greater Phoenix SCORE 2015 Small Business Symposium on March 31 was Andrea Gellert, CMO of OnDeck.

Banks are not the only lending options for small businesses. In her presentation, she goes over different non-bank financing options that a small business can turn to.

  • Non-Profit Lenders – small loan amounts
  • Crowdfunding
  • Invoice Financing – similar to factoring – based on your receivables
  • Online business loans

A SCORE mentor can help you decide which funding source is best for you. Click here to schedule a free mentoring session.


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Video: Using Email Marketing to Connect with Your Customers

email marketingAt the SCORE 2015 Business Symposium, Lynn Ruby of Ruby Marketing Systems represented SCORE’s partner Constant Contact giving attendees some great email marketing strategies.

In case you missed it or you want to review the presentation, here’s the video from the Symposium:

Average email open rates are between 12 – 20%.

Done is better than perfect!

  1. Provide a Wow! experience.
  2. Entice people to give you their email address.
  3. Engage with your contacts on a regular basis – at least once a month – stay in touch.
  4. Add social visibility to amplify your reach.
  5. Keep it simple!
  6. Always have a goal.
  7. Email blasts don’t work – email campaigns work. Build relationships.

Contact Lynn for her resource, “60 Ways to Build Your Email List”

Email marketing should be part of your overall marketing plan. If you need help, you can meet with a SCORE mentor for free! Click here to schedule a mentoring session.

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