It’s Not Who You Know, it’s Who Your Friends Know

It's not who you know it's who your friends know 26 Apr

It’s Not Who You Know, it’s Who Your Friends Know

Who are your Friends? Remember the “6 Degrees of Separation”? Supposedly, “any two people on Earth are six or fewer acquaintance links apart.” (Wikipedia)

Social Media Friends - Networking on SteroidsNow, with social media – Networking on Steroids – it’s more like 3.5.

If you want to meet someone, let’s say an influencer in your field —

  • someone that you’re target market looks up to
  • someone with a huge following
  • someone that if they liked you, your service or your product and they shared it with their friends, you’d be set

How do you meet that person? More than likely they’re part of your LinkedIn network.

2 people join LinkedIn every second

linkedLinkedIn Mystery PersonIt’s easy enough to connect with them, but if they viewed your LinkedIn profile right now, would they be impressed? Would that person think that you were an expert in your field?

Or does your LinkedIn profile look like you’re looking for a job rather than owning your own company? It makes a difference. Or are you one of many Mystery People who don’t have a professional looking head shot.

You are your BRAND.

If you own your own company, on LinkedIn, you are an employee of that company. A company cannot have personal profile. A company gets a company profile and that’s how they’re indexed. If someone is searching for you, they can narrow the search by company or person. If you’re not in the right category, you won’t come up. (By the way, if someone Googles you or your company name, LinkedIn profiles are usually in the top 3 search results.)

This is Networking

You don’t join a chamber of commerce to sell your products. Well, yes, that is the ultimate goal, but the person you’re sitting next to at the lunch probably doesn’t want or need your product or service. HOWEVER, they may know someone who does.

You don’t know who they know. You don’t know who their clients are or their neighbors or family members. The more you get out there and are visible, the more you’ll be known for what you do. Every time you publish and article (post) on LinkedIn, you solidify your credibility all the more. Every time you share some useful information to a group you get noticed.

It’s See and be Seen

You want to become an influencer, a newsmaker, be known as the expert. LinkedIn can help, if you learn how to use the tool properly and effectively.


About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.


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BySCORE Phoenix

The Greater Phoenix Chapter of SCORE is a nonprofit association dedicated to educating entrepreneurs and helping small businesses start, grow, and succeed nationwide. As a resource partner with the U.S. Small Business Administration (SBA), SCORE offers mentoring for small business owners through a large network of volunteer mentors, local workshops, events, and tools.

1 Comment

Jay Faulkner

Sounds good


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