Many marketers still don’t see the power of social media marketing because a lot of it is hidden.
Just because you can’t always see the impact of social media doesn’t mean it doesn’t exist. ~ Jay Baer
Check out this video on the power of social media from Jay Baer:
Always ask new customers how they heard about you. Ask the question on your contact form. You need to track how people find you so you know what marketing efforts are effective.
Indirectly, social media also helps with search engine optimization, driving traffic to your website, building awareness of your product or service, social amplification, and establishing you as an expert in your field.
Social media marketing is more than just posting on Facebook. Learn how to use the tools properly. Greater Phoenix SCORE offers workshops on social media.