Is Marketing Harder for Small Business Owners?

19 Jan

Is Marketing Harder for Small Business Owners?

Don't let today's technology intimidate you - the small business owner! You can conquer it!Without the big budget of a public company, marketing can seem to be limited as far as how much you can do with a small budget if you are a small business owner. Sure, it can be challenging, but with today’s technology and huge variety of channels available for free, marketing can be conquered, effective and successful.

When the Internet and World Wide Web emerged into the marketing scene in the ’90s it was the great equalizer. All of a sudden, the little guy could compete on a level playing field with the big guys. Today, Social Media has enhanced the number channels that a business has to promote in. Still being the great equalizer.

Before, it was if you weren’t in the Yellow Pages, you didn’t exist. Then it was if you’re no on the WWW, you don’t exist. Now, it’s if you’re not active on Social Media you don’t exist.

English: www,domain,internet,web,net

Ah,  but you say, “I don’t have a budget to hire someone to do my social media and I don’t have time!” Sure you do. You have to carve out the time. You can’t afford to NOT be active on social media. You can bet your competition is – no matter how big they are!

Here’s how social media, content marketing and search engine optimization works in today’s marketing even for the small business owner:

If you can’t afford to hire someone to do your marketing for you, then you need to learn how to do it yourself or train someone in your staff. It’s not that difficult when it’s explained methodically in a way that makes sense.

Related Article: 10 Steps to Social Media Marketing Success

Learn how to be more productive.

There are so many time-wasters, like an overwhelming email inbox, in your everyday work-life that if you became a little better organized, you’d be surprised how much more you can get done!

Recently, I worked with Margo Brown, a productivity coach, to help me get organized after the fire in my apartment building displaced my home office. Ever since then, I find myself 100% more organized and productive!

She’s got an Email Inbox Organizing Class at SCORE coming up. If you have an email inbox, you need to take it!

Anything that seems intimidating can be conquered one step at a time.

About the Author, Giselle Aguiar, AZ Social Media Wiz

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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BySCORE Phoenix

The Greater Phoenix Chapter of SCORE is a nonprofit association dedicated to educating entrepreneurs and helping small businesses start, grow, and succeed nationwide. As a resource partner with the U.S. Small Business Administration (SBA), SCORE offers mentoring for small business owners through a large network of volunteer mentors, local workshops, events, and tools.


SCORE Phoenix

Optimally, you should blog 3x a week, but at least 1x a week helps.


BANG! Web Site Design

Making 30 minutes a week to write a great blog post does wonders for your search rankings and gives you ammunition for your social media. I know it’s hard to make/find that 30 minutes, but it’s well worth it in ROI!


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