Ask yourself a question – how important is marketing to the success of your business? The answer is – it is essential!!
What is marketing and do I need a marketing plan?
Marketing is the process of interesting potential customers in your products/services.
The name of the game is attracting and retaining an increasing number of satisfied customers. A marketing plan will focus your efforts to accomplish that objective. The plan involves the implementation of the 4 P’s of marketing:
- Product/service selection and development.
- Reaching the customer’s place
- Promotional strategy
Said another way, marketing is the process of creating and delivering value, at a profit, to fulfill the needs of a target market. Marketing is building your brand and relationships with your customers. It is about knowing, intimately, your current customers as well as the needs of prospective customers.
Assessing the results of your marketing is essential to knowing whether you are getting value from your investment in marketing. “Getting a bang for your buck” will lead to your spending more marketing dollars.
If your business has flat or declining sales, you need a marketing analysis and a plan, ASAP. Most likely, you will need to redirect your marketing efforts. You will need to spend more time and “smart” dollars in gaining and retaining customers.
SCORE can help you to identify your marketing needs, develop a marketing plan, and assess the effectiveness of your marketing activities. SCORE certified mentors are available to meet with you and discuss your business and marketing needs. There is never a fee for this service. Click here to schedule a free mentoring session. There’s a SCORE mentor near you in locations all around the Phoenix Valley!
Also, there is a SCORE Symposium coming up on March 31st at Grand Canyon University. It is a day chock full of invaluable workshops and seminars to help you profitably grow your business. This may be the best one day investment you can make, and the best news is, there is no attendance fee.
Find out more about SCORE, schedule an appointment with a mentor (no fee) and find out more about the SCORE 2015 Small Business Symposium, (totally free, including lunch) by clicking here, greaterphoenix.score.org – Mark Your Calendar!
About the Author:
George Obst is a Certified SCORE mentor with more than 30 years experience profitably managing and growing businesses, including start-ups, purchasing, financing and selling businesses.