- Building awareness?
- Recruiting volunteers?
- Acquiring clients?
- Retaining clients?
- Promoting events?
Fundraising used to be the number one goal, but it fell to 5th place behind brand awareness, engagement, client retention and acquisition.
The main content marketing tactic in 2013 and 2014 was, you guessed it, social media!
…the Ice Bucket Challenge was a uniquely video-orientated phenomenon that swept across the world this summer in just a matter of days, and dominated the social feeds of hundreds of millions of Internet users. ~ReelSEO
It garnered over 1.3 billion views and raised over $100 million. The keyword in the above quote is “phenomenon”. If you think you can replicate that for your nonprofit, good luck. Something going that viral, that fast is a fluke.
No matter what your NPO’s main goals are, using content and social media marketing are powerful and relatively free tools. Learning how to properly and effectively use them is crucial. Otherwise, you can spend a lot of time going around in circles and not accomplishing your goals.
Are you wondering ….
- How often should we blog?
- How often should we post to Facebook or Twitter?
- Do we have to be on Google+?
- What about LinkedIn? That’s a target market we’d like to reach. How can we use it better?
- What can we automate?
- Do we have to be on all the networks?
- How do we use videos like ALS did?
- How do we get the attention of a celebrity?
- What’s the right way to promote events?