Tag: blogging

12 Blogging Mistakes You Need to Stop Making for 2017

Did you know that certain blogging mistakes can cause Google to ignore your website?

Blogging mistakes not to make in 2017

Yeah.

And, you DO want to attract people to your site, right?

What about converting visitors into leads or sales? Of course!

Amazingly enough, there are just a few tweaks you can make to your blog that will make a difference and make 2017 prosperous.

You Want To…

  • build credibility and trust
  • increase traffic to your site
  • entice people to visit
  • grow your email list with conversions
  • come up on the 1st page of Google
  • get visitors to stay on your site longer
  • get more sales!

Here are 12 of the Biggest Blogging Mistakes that I see Small Business Owners make. And they are all fixable.

  1. Using the free WordPress or other free, third-party blogging platform. Having your own website with a company domain gives
  2. Using industry jargon. You’re the expert, your reader is not. Write for an 11-year-old.
  3. Not creating fresh, relevant content regularly. Google ignores stagnant websites!
  4. Not sharing your content on social media. This is the main way to publicize your blog posts. Drives people to your site. Helps with SEO!
  5. Trying to be cute with your headline. Clickbait not allowed.
  6. Writing long paragraphs. Boring!
  7. Not adding the title of the post or keywords to image “alt text” descriptions. This helps with SEO!
  8. Not adding keyword tags relevant to your blog post. This is what the search engine sees.
  9. Not proofreading before publishing. Check spelling and grammar. It is your online reputation!
  10. Not having links to other internal, related content to entice people to stay on your site longer. The longer people stay on your site, the more chances they’ll do something.
  11. Not having relevant external links. Link to related sources or quote or other articles. This actually helps with SEO.
  12. Leaving default widgets like “archives”. No one is going to look for what your wrote on a specific day. They’re looking for topics.

If  You’re Making More Than 1 of These, then you need to Attend one of my SCORE classes! Click here for the Schedule.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping small business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution offering online, on-demand, easy-to-understand social media marketing tutorials. Helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google . Download a free ebook more mistakes you could be making!

 

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How to market your business better one word at a time 29 Aug

It’s Not Who You Reach, It’s What You Say – How to Market Your Business

How to market your business better one word at a time…

Too many SBOs (Small Business Owners) fall into the trap of confusing marketing tactics for marketing strategy – often an expensive mistake.

Tactics, simply put, are the methods of communicating your message to prospects and customers. Important? Absolutely. Strategy, however, is the message itself. Important doesn’t cover it. The right message is critical to the success or even the survival of your business.

And here’s the kicker – Tactical Marketing usually takes upwards of 80% of a three-year marketing budget. So if you don’t have the right message, you’re often just throwing your money down the marketing rat hole and blaming whatever media you’re using at the time – TV, radio, postcards, Facebook Ads, brochures and your website.   But once you have a consistent, compelling, unique message, all your tactics will be more effective and produce superior results.

At SCORE’s September 15th workshop you will take a trip through the mind of former Madison Avenue copywriter, brand strategist and author, Alan L Tarr (www.MoneyWordsMarketing.com). You will learn how, with some information, inspiration and a few strokes of your pen (or pecks at the keyboard) to create a unique, winning message for your business or product and how to structure your marketing materials, website, advertisements, signage, elevator pitch, etc. to generate attention, interest and bring in more customers.

You will learn that “the beginning of greatness is to be different and the beginning of failure is to be the same.” By the end of the session, you may never look at marketing and advertising the same way again.

If you want more business without increasing your marketing budget, come to this workshop. If your sales force has had trouble closing, come to this workshop. If you are questioning the value of where you’re spending your marketing dollars, come to this workshop. I promise you will leave with answers – and information – that will help you reach your goals now and into the future.

About the Author:

Alan TarrAlan Tarr is a master copywriter and brand strategist. Author of Marketing Is…, The 7 Deadly Sins Of Marketing, Win The Marketing Game And Stop Wasting Money!, and Marketing Tips, Insights & Secrets From The MoneyWords Copywriter. Reach him at: atarr@MoneyWordsMarketing.com. http://www.moneywordsmarketing.com/

 

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Blogging helps drive traffic to your website 22 Aug

The Top 6 Benefits of Blogging for Business

Blogging takes too much time!

Blogging for Business works!That is the biggest complaint I get when I tell people that they need to blog 1-3 times a week for it to be effective.

However, if you don’t blog regularly, you risk having Google, the search engine completely ignore your website. Google wants fresh, relevant content written for the human reader.

Here are the Top 5 Benefits of Blogging for Business:

  1. Helps establish credibility and you can show off your expertise and knowledge
  2. Promote yourself or your business, product or service – build brand awareness
  3. Build a platform & a following – sharing your blog posts on social media gives people a reason to follow you
  4. Share opinions, how-to, reviews, advice – help solve peoples’ problems
  5. Search Engine Optimization (SEO) – it’s the fresh content that Google is looking for
  6. Drive traffic to your website which in turn helps build your email list and generate qualified leads

Blogging regularly continues to be a proven results-maker. Here’s what you need to do to get started:Blogging helps you grow a following

  1. Really get to know your target audience and give them the information that they need
  2. Set goals – how many visitors do you want to your site a month? How many conversions?
  3. Develop a strategic plan – how will you meet your goals?
  4. Develop a tactical plan – how will you implement the strategy? Use an editorial calendar.
  5. Get set-up properly with a website that has a blog integrated in it that’s yours and not on a “borrowed” platform. I recommend WordPress.
  6. Learn how to use the tools properly and effectively
  7. Implement – just do it!
  8. Monitor and measure – check your website statistics monthly to see what’s working and not working

What are you waiting for? Start blogging!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. Join her on Wednesdays with the Wiz on Facebook Live at 4 pm MST every Wednesday.

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3 Ways to Make Money with Your Business Blog

3 ways to monetize your business blogDo you run a blog for your small business? Blogs are a great way to humanize your company while drawing in new customers, engaging with returning clientele, and offering need-to-know details about your products or services. But what else can your business blog do for you?

Blogging can be a great source of additional income. Even if you aren’t familiar with writing for profit, you can still monetize your blog in a way that speaks to your brand. Here are three ways to stir up funds while still staying true to your audience.

  1. Write for your niche.

They say the best writers start by writing what they know — and the same should go for your business blog. If you’re a printing shop that focuses on creating custom T-shirt designs, you wouldn’t blog about the scrumptious lava cake recipe you found on Pinterest. Why? Because your followers aren’t looking to you for baking advice. They want the latest trends in printing and screening, where to buy new clothing, or tips for creating a fun and unique design.

Pro tip: Stay true to your business and keep your audience in mind — once you find your niche, you can create content that boosts engagement and leads to profit.

Take the time to flesh out every concept. One topic about T-shirts could turn into 20 posts about where to buy, how to shop, and best practices for custom graphics. This type of hyper-specific content is profitable because it speaks to your audience directly. You can link to individual products or services, driving your readers down appropriate marketing channels and boosting revenue.

  1. Secure sponsored posts.

Once you have an established presence online, you might be asked to write guest articles for outside sites (or you can even approach businesses of your own volition). Sponsored posts are a great way to earn extra income while still promoting your company or brand.

If you already have an established business presence, you’ll bring loads of knowledge and accountability to the table — not to mention a strong potential for followers. When it comes to blogging, making connections across the board is vital.

Pro tip: Take the time to develop and foster relationships with others in your industry, and seed your interests over time.

Don’t randomly approach someone with no prior affiliation — they’ll likely turn you down. But if you work toward a solid relationship and create content specific to your target audience, you’ll be in a position to successfully pitch your articles to those around you. And don’t forget to link back to your site!

  1. Don’t be afraid of ads.

Ads are a sticky topic. Most business owners don’t want to bog down their sites with advertisements that could potentially detract from the authenticity of the content. I get that. But in all reality, it’s your site. Your blog. You are the one in control of your content and layout. If you feel like there are too many ads, then scale it back a bit. But don’t avoid them entirely.

Pro tip: You might not know when your blog traffic is going to spike — but if it does and you don’t have ads in place, you’ll miss out on some serious cash.

Pick and choose ads to your liking. Align yourself with other small businesses or companies that you feel speak to your brand. There’s no hard-fast rule saying you have to use one ad over the other, so continue to control your space by being selective. That way, you’re not distracting your readers from the purpose of your blog while still giving yourself the opportunity to make a little extra. Next time a big traffic spike hits, your bank account will thank you.

Taking some money home

There are plenty of ways to engage your customers while monetizing your business blog. And when you’re a small business owner looking for extra ways to bring in a little cash, turning your thoughts into profit is a good way to go. Don’t have a blog yet? No worries — they’re pretty easy to start. And if you’ve got a blog in the works but need a little help boosting your traffic, you can check out these tips to get your business booming. Happy blogging!

About the Author:

Maxym Martineau Maxym Martineau is a content writer for Professional Web Services at GoDaddy and a freelance writer based out of Arizona. She’s an avid reader with a love for social media and blogging. Connect with Maxym on Google+. The world’s largest domain name registrar and Web hosting provider, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To get more tips for your small business—including articles, videos and webinars—check out the GoDaddy Training Hub.

 

 

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3 reasons you want to Learn How to Blog 30 May

3 Reasons Why You Want to Learn How to Blog

You’re in business. You have a website. How do you attract people to your site? With a blog. That’s why you need to learn how to blog.3 Reasons you want to Learn How to Blog

The “if you build it they will come” mentality of a website doesn’t work in today’s inbound marketing world. People will search for what they want when they want or need it and it’s up to you to make sure your content comes up when they’re looking for what it is you have to offer.

Here are the 3 Reasons why you need to Learn How to Blog:

  1. Search Engine Optimization (SEO): When someone searches for what it is you have to offer, the freshest, most relevant content will come up first.
  2. Become known as an Expert in Your Field: The more you blog about what you know, the faster you’ll become a thought leader and an influencer with a following.
  3. Attract Interested Parties to Your Website: When used in combination with social media, you’ll drive potential clients to your website where you can turn a visitor into a lead and later a lead into a sale.

Where do you start?

  1. You need a blog on your website. Having a WordPress website will make it easy to do that.
  2. You need to clearly define your target market(s) and put yourself in their shoes.
  3. You need to learn how to blog properly and effectively.

I hold a blogging class at Greater Phoenix SCORE regularly. Check the schedule on the left or click here for the full schedule of classes.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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How to produce creative content for your small business newsletter 24 May

How to Produce Creative Content for Your Small Business Newsletter

Special Delivery:  Attracting readers for your newsletter may seem like the biggest struggle when building your subscriber list, but how about ways to keep that subscriber base active and engaged? If you’re at a loss for how to maintain your current subscribers, we have a quick list of some creative ideas to keep your newsletter fun and engaging.

Start a series

A series is a great way to build both trust and anticipation with your readers. Not sure of what to include in your series? In general, a series should be a way for you to share information that builds your reputation as a trustworthy professional in your field. To do that, you can either create an all new series to highlight a particular facet of your field, or you can reformat some of your older blog posts to fit the purpose (which is an awesome way to drive traffic back to your site).

Share information from another source

This might sound a bit backwards, given that you’re trying to drive business and engagement for your own company. But, from a reliable source, it can lend credibility to you and your business. For example, you might share a published study or news story that’s relevant for your readership. That’s an excellent way to demonstrate that your company is in the business of helping its customers — beyond the scope of your products or services.

Hold contests

Holding a contest can have multiple benefits. It can boost engagement with your customers and serve to highlight your products or benefits. For example, if you have a clothing business, holding an “outfit of the week” contest can show off your clothing line and drive traffic to your social media channels. It’s also a great way to have fun and build a strong community between your customers and your business.

Tips, tricks, and FAQs

Offering a bit of inspiration in your newsletters can also help to increase customer engagement. Going back to the clothing company example, offering tips or tricks for styling certain outfits can inspire your customers to try something that they may not have tried otherwise. Along with that, a quick list of some common questions that you’ve received is an excellent method of providing information to your customers in an easily-digested format.

Tell a story

What better way to prove how awesome your product is than to share how it made a difference to another customer? Or, you might tell behind-the-scenes stories about your business, such as how you overcame a big struggle or why you opened a storefront in your hometown. Sharing stories and testimonials in your newsletter can build trust in your business by personalizing it for readers.

Conduct polls and surveys

Get your readers involved by using your newsletter as an opportunity to ask for feedback. Solicit your subscribers’ input about new products, ways to improve, even blog post ideas. Their opinions can help you better your business — and simply asking for that feedback will make your readers feel like their opinions matter.

Ready to get started? Use this list of creative newsletter ideas to produce content that will keep your readers coming back for more.

About the Author: 

A regular contributor to the GoDaddy Garage, Stacey Hartman has been with GoDaddy for more than eight years. She loves helping customers with SEO and business distribution via GoDaddy’s Search Engine Visibility and Get Found tools. Outside of work, she enjoys traveling, gaming, reading, and baking award-winning cheesecakes.

 

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