Tag: content marketing

Video: Supercharge Your Sales and Marketing

Supercharge the 80/20 rule of sales and marketingWhat’s the difference between sales and marketing? Yes, there’s a difference.

Marketing is what you do to make the phone ring, the emails to come into your inbox and the people come to your website.

Sales happen when you answer the phone, reply to the email, or convert the visitor into a customer.

The two work together. Can’t have a successful business without both.

In this video from Entrepreneur Magazine, sales expert Perry Marshall explains the 80/20 rule:

  • Selling is taking a position on how a problem can be solved.
  • You need to really believe in what you sell – be passionate about your product or service.
  • You need to know what you Return on Investment (ROI) on your marketing is. Measuring what’s working and what’s not working. This applies to both paid advertising and “organic” (unpaid) marketing.
  • You need to create “raving fans”.
  • In e-commerce, get the traffic, convert the traffic into sales, then take the dollars and re-invest it in more traffic (advertising/marketing)

At Greater Phoenix SCORE, we have over 72 experienced mentors — many in sales and marketing — who can coach you for FREE! Click here to schedule an appointment.


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Video: The Rise of Content Marketing

Technology is changing quickly and constantly. It’s definitely changed the way consumers find what they want and the way they consume content. It’s important to understand how content marketing works and to figure out how your company can start putting out good, quality content that your target market will want.

Consumers are completely in control.

This video showcases what encompasses the new content.

Content Marketing:

  • It’s the new way to communicate with each other.
  • You can’t rely on the media, you have to become the media.
  • Your unique point of view cannot be duplicated.
  • Brands have to be about more than themselves.
  • The more you tell people not to share it, the more they will share it.
  • Everything has changed.
  • If you don’t focus on content marketing, you won’t be relevant.
  • You’re not going to get attention if you don’t.

Greater Phoenix SCORE holds a Content Marketing class regularly so you can learn how to do it properly and effectively. Click here for the latest class schedule.

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How to Make Videos that People Want to Watch

By Voight Thornton, for GoDaddy

How to make videos that people want to watchIf you create videos for your small business, it’s important to make videos that will keep viewers engaged. Holding the attention of your audience is not just vital to boosting your conversion rates and getting more subscribers — it’s also a critical element to help your ranking with YouTube. It’s not just about views anymore; your viewers’ retention matters the most. Google and YouTube are now looking at the amount of time your viewer spends watching each of your videos. Providing first-class video content is key to keeping video viewers engaged and building your company’s credibility.

So let’s take a look at what it takes to keep viewers engaged!

Adios, Talking Head

Get rid of the talking head! There’s nothing worse than watching someone ramble on and on in a video that they made just for the heck of it. This might have worked in the early days, but not anymore. All your videos must have direction and a bit of spice in your delivery.

Add B-roll footage

B-roll footage is extra or secondary footage that can help move the story forward and reinforce important points to keep your video entertaining. You can film great b-roll footage or purchase it online via various websites.

Include music

Use music if you want to effectively pull on the heartstrings of your audience. Music helps to evoke emotion; it can create a sense of happiness, fear, romance, or even adventure in the video.

Open loops

Opening and closing loops are essential for increasing video engagement. Opening loops are generally two to six seconds long and reveal the main benefit of the video. This prepares your video community of what to expect in the video. Closed loops are four to seven seconds long and use personal branded logos, animation or text to deliver your call to action. Make sure to open that loop as soon as possible so your viewers will stay interested, and create a powerful closed loop to build your video community.

Increase your Reach

Ask any top video guru how they climbed to the top — what’s their secret? Usually, they emphasize a loyal fan base and a promise to deliver valued content. It takes time to build a community of fans, but if you truly connect and engage with them — and showcase your social promise — your fans will want to come back for more. For example, converse with your top fans, use social media to extend your channel’s reach, and also generate excitement with live events like Google Hangout). Tap into your audience so they become a social army of promoters for your brand.

Tell a story

The power of storytelling is paramount. It’s the way people passed around vital information for thousands of years before writing, reading or even texting. No one walks away from a good story before it’s finished — which means your viewers are far more likely stay to the end of your video if they’re intrigued to see how your story turns out.

Keep it moving

Pop quiz! What’s the fastest way to lose your audience? Make a montone, stiff and static video. Even if you’ve decided to stay in the same place for your entire video, you still can drop in interesting graphics or video transitions to keep your viewers engaged.

Make it personal

You are the most essential element for engaging your audience. When you’re talking to the camera, approach your delivery as if you’re actually talking to one person. Be natural and sincere. Keeping this mindset also allows you to focus on value-driven content.

About the Author:

Voight ThorntonVoight Thornton, author of 10 Ways Every Business Owner Can Boost Their Visibility by Using YouTube, is an expert in using video for business marketing. His work has been featured in numerous publications. Voight also serves as a small business consultant for GoDaddy and CEO of 6mic Films Production company in Scottsdale, Ariz. Connect with Voight on Google+.

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Report: What #Nonprofits Want from Content Marketing

Content Marketing Goals for NonProfitsWhat are your NPO’s main goals?

  1. Fundraising?
  2. Building awareness?
  3. Recruiting volunteers?
  4. Acquiring clients?
  5. Retaining clients?
  6. Advocacy?
  7. Promoting events?

According to a poll from Content Marketing Institute (CMI) and Blackbaud, Nonprofits use content marketing, but not to raise money!

Fundraising used to be the number one goal, but it fell to 5th place behind brand awareness, engagement, client retention and acquisition.

The main content marketing tactic in 2013 and 2014 was, you guessed it, social media!

ALS Bucket ChallengeThe ALS Ice Bucket Challenge is a perfect example of the power and virility of social media.

…the Ice Bucket Challenge was a uniquely video-orientated phenomenon that swept across the world this summer in just a matter of days, and dominated the social feeds of hundreds of millions of Internet users. ~ReelSEO

It garnered over 1.3 billion views and raised over $100 million. The keyword in the above quote is “phenomenon”. If you think you can replicate that for your nonprofit, good luck. Something going that viral, that fast is a fluke.

Marketing tacticts used by NPOsNo matter what your NPO’s main goals are, using content and social media marketing are powerful and relatively free tools. Learning how to properly and effectively use them is crucial. Otherwise, you can spend a lot of time going around in circles and not accomplishing your goals.

Are you wondering ….

  • How often should we blog?
  • How often should we post to Facebook or Twitter?
  • Do we have to be on Google+?
  • What about LinkedIn? That’s a target market we’d like to reach. How can we use it better?
  • What can we automate?
  • Do we have to be on all the networks?
  • How do we use videos like ALS did?
  • How do we get the attention of a celebrity?
  • What’s the right way to promote events?

Register Now!Get answers to these questions and more at Greater Phoenix SCORE’s seminar:
Social Media for Nonprofit Organizations, March 11, 2015, 1 – 3:30 pm.

Presented by Giselle Aguiar, AZ Social Media Wiz, who’s been doing Internet marketing since 1995 and has served on boards of many different non-profit organizations.

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