Tag: Facebook

11 LinkedIn Reputation Killers

By Giselle Aguiar, AZ Social Media Wiz

LinkedIn LogoYour profiles on the social media networks are your Online Reputation. Considering that 72% of online adults us social networks (Pew Research), if a potential customer is going to search for what you offer, they’re going to do it online. Google considers LinkedIn one of the top referral sites for information on professional people. If someone Googles your name, more than likely your LinkedIn profile link will come up in the first few of the Google search engine results page (SERP). That’s where you want to be.

What does your LinkedIn profile say about you? Here are a few LinkedIn Reputation Killers that you need to address ASAP!

  1. LinkedIn Mystery PersonNo picture. There is no reason why you should not have a picture of yourself — not a caricature or a cartoon character. You are networking. People remember faces before they remember names or even occupations. I’ve walked into live networking events where I don’t know a soul and someone will walk up to me and say, “I’ve seen you on LinkedIn!” I reply, “That means what I do works!” They saw my picture next to posts in one of the local area groups. (More on this later)
  2. Incomplete name and location. You must put your full name and your location. That way people can find you easier. Even if you have a “global” business, put your actual location. Also, it must be your name not your company’s name. People connect with people. People follow companies. Companies have Company Profiles which are separate from personal profiles. Your personal profile “owns” your company one. (This is also true for Facebook and Google+).
  3. Incomplete heading. Your heading tells someone what you do in a glance. You must put your title and your company. Don’t just put “owner” or “entrepreneur”. Put your company’s name and/or website URL.
  4. LinkedIn All-Star completed profileLess than 50 connections. 50 is the magic number on LinkedIn along with a complete profile to be an “all-star”. Connect first with your friends, co-workers, former colleagues, former class mates, then connect with people you’ve met at networking events. After the event, sit with the cards you collected and invite everyone connect with you on LinkedIn. Remind them where you met: “John, it was nice meeting you at the networking event last night…”
  5. No vanity URL. If your LinkedIn address has a bunch of numbers at the end of it, you need to create your vanity URL. (How-to steps are in the SlideShare presentation below.) This makes it easier for you to put your LinkedIn profile address on your business card. If you have a common name, you’ll need to add your middle name or initial. LinkedIn will let you know if your name is available.
  6. No summary. Here is where you promote your business – not your resume! You have a business, you’re not looking for work. Here’s where you add relevant keywords describing what you do and what you offer. Use bullet points not long, wordy paragraphs. Don’t use “flowery language” either. Get to the point. You’ve got plenty of space here. Use it.
  7. Only one job experience. For a profile to be complete, LinkedIn requires at least 2 jobs. Add even a college job in there. Make sure that your current position is where you are working now. Even if you do more than one thing.
  8. No recommendations. Recommendations are important as they carry more weight than “endorsements”. Anyone can click on the “endorse” button — even if they know you or not. Recommendations have be to personally written by someone who knows you or your work.
  9. No skills. These are your keywords. You can put up to 50 skills. Use them.
  10. No company profile. As mentioned in #2, companies have company profiles. You must have an email address at the company URL to set up a company page. See the presentation below for information on the company page insights.
  11. Not participating in groups. There’s a group for every interest and industry out there. Search for those where your target market hangs out, post and participate in discussions regularly.

An incomplete profile on any of the networks is like having a sloppy lobby.

Visitors to your pages should know immediately what you do and what you offer and branding must be consistent throughout the networks. These are free billboards for your business with free links that Google accepts as relevant and authentic.

Related: 6 More LinkedIn Reputation Killers

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping small business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE.  Social media training – 1-on-1 or for groups.  http://azsocialmediawiz.com. You can connect with Giselle online at LinkedIn or on Google+.

 

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5 Tips for Selling Products Online

online shoppingYour products are awesome, but selling them online requires the right messaging, content and appeal. You might not have a brick-and-mortar store in which to showcase your goods and persuade visitors to buy them, but there are various ways you can make your merchandise an online sales sensation. Take a look at five strategies to improve online sales:

1. Write Remarkable Product Descriptions

When you give your products the descriptions they deserve, your online sales will skyrocket. A product description is your opportunity to show visitors to your online storefront the value of your merchandise with a few carefully chosen words! Here are a few tips that will help charm and persuade your visitors to click BUY NOW:

  • Avoid boring phrases. Yeah, your product is made of 100% cotton, but come up with a fun way to tell them!
  • Get to know your customers. Your products might suit all kinds of consumers, but chances are high that your target customers fall into a particular demographic. Find out what it is and write descriptions that will resonate with them.
  • Use personality. Use charm and flair to make your products sound as irresistible as they are.

Here’s an example of an effective T-shirt description:

Men’s T-Shirt


Let your geek star shine with our uber-popular original design!
– Eye-popping robot design on ultra-comfortable 100-percent organic cotton T-shirt
– Available in black, white, red, green, yellow, and blue
– Pre-shrunk for a perfect fit every time

 2. Create High-Quality Images

Many customers have to see to believe, which makes high-quality images so important. Customers want to know what they’re purchasing, and a blurry image won’t convince them that your product meets or exceeds their expectations. By displaying two to three beautiful images that capture the elements that make your product stand out, you’ll make it even more irresistible for potential customers.



3. Solicit and Publish Reviews

Let visitors to your online storefront know how much people like them love your products. Contact your satisfied customers and ask them to send you a short, three-sentence product review. They’ll love knowing that their opinion matters and can help influence other people to do business with you. Display a glowing review on your Home page and others on a separate Testimonials page.



4. Interact (Daily) on Social Media

Social media is a great resource that will help you connect with potential customers and give them more information about your products. Sometimes people are on the fence about purchases, or want to engage with a person from a company before buying anything. By giving website visitors a way to connect with you on social media, you can identify their interests, gather feedback/praise, show off your business’s personality, and advertise your products!

5. Bundle Products and Services

Everyone loves a great deal, and bundles let customers get two products they want at a discounted rate when they buy them at the same time. It’s a lot like getting a fast-food combo meal. You know you’ll need a drink, so the fries are just a bonus. Your products can be sold the same way! Offer two or three products that complement and make sense with one another. This will excite your customers and help create brand loyalty.

godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

 

 

 

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5 Features Your Small Business Website Needs

greater phoenix scoreAverage online users surf the Internet and stumble on hundreds of websites weekly, so they will expect a few things when they visit your small business website. To make sure your site stands out from the pack and, more importantly, takes your online brand to the next level, it should include these five key features:

Strong Headlines

Every page of your website should have a headline that tells your visitors what the page is about. Whether it’s a catchy phrase or a tagline, a strong headline will compel your visitors to stay on the page and keep reading. Here are a few ways to amp up your headlines to keep them interesting:

  • Playful Fonts: Make your headline stand out with unique typography that complements the font used throughout your website.
  • Short and Sweet: Your headlines should be easily scannable and quickly summarize the page’s content.
  • Play on Words: Get creative and show your personality to give visitors a glimpse into your business’s brand and values.

 

Compelling Images

Rather than overwhelming your site’s visitors with words, show them your business’s story with images! The use of powerful, visual elements on your site—like photos and videos—will help balance written content and draw in potential customers. It’s important that your images are relevant and go hand-in-hand with the words on the page, so take the time to find unique images, and then place them appropriately throughout your site.

 

Customer Testimonials

You’re busy running your business, so let your happy customers do some of the talking with the use of testimonials! Visitors like to read customer reviews to know they can trust your business to provide them with high-quality products and services. By creating a page dedicated to testimonials, you’ll show your potential customers that you’re proud of what you do and others are, too! Give your customers the best possible chance of reading what others have to say about your products and services by placing one glowing testimonial front and center on your Home page!

 

Social Widgets

Customer engagement through social media platforms like Facebook® and Twitter® is extremely important to success both online and off.  By incorporating social features like “Share” and “Like” buttons on your website, you’ll be able to connect with more customers, establish credibility, and build your online brand.

 

Credentials

Display badges, logos, certifications, or guarantees on your site to give you and your business instant credibility. Are you a member of professional and/or trade organizations? Have you been honored with any industry awards? Are you a member of the Better Business Bureau? If so, prominently display the badges and logos that represent such affiliations and honors on your Home page.  You don’t want your customers to overlook your remarkable achievements and affiliations.

Making sure your small business website includes these five key features is sure to give you a leg-up on the Web. But to keep growing, always consider other website elements that will help you attract new customers, build your brand, and increase sales. In the future, why not look into incorporating a blog to establish yourself as an industry expert and your site as a go-to source for up-to-date information? Or, if you want to give your customers a way to contact you 24/7, add a contact form to your site. Your dynamic business deserves nothing less than a website to match.
godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

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What is a Hashtag and How do I Use it in Social Media Marketing?

Written By: Giselle Aguiar

What is a Hashtag and How do I Use it in Social Media Marketing?

A hashtag is the pound or number sign (#) placed in front of a keyword or phrase to make it clickable and searchable.

Twitter invented them, but they are now used in Google+, LinkedIn, Instagram and Pinterest. There are rumors that Facebook is going to adapt them, but they haven’t so far.

Hashtags only work with letters. As soon as you add a space or other character, it only takes the letters that are immediately adjacent to the #.

Yes: #socialmedia, #cybersecurity,

No: #social media, #cyber-security

There are several ways to use hashtags in social media marketing:

  1. Add them to your tweets and posts to target a specific audience – be consistent in using them. When someone clicks on it, all your posts will come up.
  2. Use them for a Twitter chat – schedule a Twitter chat and assign it a hashtag. Participants can tweet questions and answers with the hashtag to engage in the conversation.
  3. Use them during a live event or webinar and encourage participants to tweet about it or ask questions.
  4. Ride on a trend’s coattails. Today for instance, I’ve been having fun with: “#ObamaCareInThreeWords” “#IfYouKnowMeYouKnowThat” and “#iGetAnnoyedWhenPeople.” Be creative. How can you use these to promote something, contribute, or just have fun? Check what’s trending on Twitter and Google+ a few times a day.
  5. Add them to your bios on both Twitter and Pinterest.
  6. If you have a decent marketing budget, you can pay to be at the top of searches in Twitter with a “promoted tag.” You’ll see these used for product launches, movie openings, special promotions, during elections and for countless other marketing campaigns.
  7. Take advantage of breaking news, a live event or strange occurrence. One of the best uses of this was Oreo’s “Dunk in the Dark” campaign during the blackout in the middle of the Super Bowl.
  8. Use them for customer service. Monitor your company name with a hashtag in front of it. A good example of this is a story told by a CBS News Technology contributor (pardon, but his name escapes me). He was flying on Delta to San Francisco and he had an issue with the Delta agents at the departing airport. The flight he was on happened to have wifi. He tweeted about his problem with just using Delta’s name. A follower of his replied back, “Use #Delta.” He reposted the tweet and as soon as he landed, there was a Delta employee waiting for him at the gate with an apology and a gift certificate. Their customer service crew was monitoring #Delta.
  9. Tweets with hashtags have a better chance to get retweeted. That’s a goal when using Twitter – to get your followers to retweet (share) your tweets to their followers.
  10. Create your own hashtag, but look at it closely to see if it looks good.

Check out these “Hashtags Gone Wrong”

Here are some Hashtag Tips:

  • Use the same hashtags consistently – I use #socialmedia on every post that I send relating to social media.
  • Check to see why a hashtag is trending before you use to promote yourself. You don’t want to offend anyone.
  • In Twitter, use no more than 3 hashtags in one post. You only have 140 characters so don’t load it up with hashtags. Don’t duplicate words. Add the hashtag in front of words in the sentence.
  • Use as many as you want in Google+, Pinterest, LinkedIn & Instagram – you’re not limited in space as with Twitter.
  • Use TweetDeck to monitor several hashtags at once. It’s a free software program or an add-in to the Chrome browser.
  • Monitor influencers and experts in your field and see how they use them, if they use them. If they don’t use them, you’ll be a step ahead!

With over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, & coaching. For more information visit: http://azsocialmediawiz.com 602-738-1700

 

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