by Giselle Aguiar, AZ Social Media Wiz
Your potential customer is searching online for what you have to offer. If they happen to stumble upon your Facebook business page and they see an empty “About” section, what do you think that says about you or your business?
It’s better to not have a social media account at all than to have one that is not used properly.
If you get on social media, you have to make a commitment. It’s the new marketing. Before you used to give an ad to the yellow pages or a newspaper and it ran for the length of the agreement and you just had to sit and wait for the phone to ring. Not any more. Your online presence is no longer just a static website.
- A blog where you post at least 3 times a week.
- Business pages on LinkedIn, Google+, Facebook, and Twitter.
- A YouTube channel
- Depending on the type of business you have and your target market, accounts on Pinterest, Foursquare, tumblr, and/or Instagram.
- A strategic marketing plan and a tactical plan outlining what to post when and where.
- Share and follow buttons on your website and blog.
- A call-to-action and a form to capture the leads generated by the blog and social media, like a free ebook or a newsletter.
- Searching for and following or connecting with your target market, trusted sources of content, industry leaders and referral sources.
- Finding and sharing relevant content from other sources that may be of interest to your target market.
- Responding, engaging, thanking, and building relationships with your followers.
- Building awareness that you exist and that you’re an expert in your field.
- Getting “link love” when you post links to your blog posts in the social media sites and the “bookmarking” sites like Digg, StumbledUpon and Reddit, that helps search engine optimization (SEO).
It takes time and effort, but the rewards are there – though not immediately! Yes, sometime a picture or video will go “viral”, but it’s either intentional or because it’s funny, cute, breaking news or tugs at the heart strings.
If you build it they won’t come unless you put some “sweat equity” into the effort. The blogging and social media should be done by you or a trained member of your staff. Think of your social media manager as a salesperson who’s connecting with your target market at all the well-attended networking events, but online. The person should be knowledgeable enough to answer questions, address any customer service issues and knows how each network functions, especially, dos and don’ts — you don’t want to look foolish.
For the first 30 days after you’ve set-up all your social media business pages and profiles your main focus will be searching for content, sharing and building your following. Once your following is built, it rolls along like a snowball and with the right tools, you can manage your social media in 30 minutes a day.
Over all, this is your online reputation like it or not. You only get one chance to make a first impression. What does your online presence say about your business?
Giselle Aguiar is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700