Tag Archives: Giselle Aguiar

Social Media Marketing is a Commitment

by Giselle Aguiar, AZ Social Media Wiz

manage social mediaHaving an incomplete social media profile — whether it’s a Facebook fan page or a Twitter account that’s set-up but not used — is like having a sloppy lobby at your place of business.

Your potential customer is searching online for what you have to offer. If they happen to stumble upon your Facebook business page and they see an empty “About” section, what do you think that says about you or your business?

It’s better to not have a social media account at all than to have one that is not used properly.

If you get on social media, you have to make a commitment. It’s the new marketing. Before you used to give an ad to the yellow pages or a newspaper and it ran for the length of the agreement and you just had to sit and wait for the phone to ring. Not any more. Your online presence is no longer just a static website.

It includes:

  • A blog where you post at least 3 times a week.
  • Business pages on LinkedIn, Google+, Facebook, and Twitter.
  • A YouTube channel
  • Depending on the type of business you have and your target market, accounts on Pinterest, Foursquare, tumblr, and/or Instagram.
  • A strategic marketing plan and a tactical plan outlining what to post when and where.
  • Share and follow buttons on your website and blog.
  • A call-to-action and a form to capture the leads generated by the blog and social media, like a free ebook or a newsletter.
  • Searching for and following or connecting with your target market, trusted sources of content, industry leaders and referral sources.
  • Finding and sharing relevant content from other sources that may be of interest to your target market.
  • Responding, engaging, thanking, and building relationships with your followers.
  • Building awareness that you exist and that you’re an expert in your field.
  • Getting “link love” when you post links to your blog posts in the social media sites and the “bookmarking” sites like Digg, StumbledUpon and Reddit, that helps search engine optimization (SEO).

It takes time and effort, but the rewards are there – though not immediately! Yes, sometime a picture or video will go “viral”, but it’s either intentional or because it’s funny, cute, breaking news or tugs at the heart strings.

If you build it they won’t come unless you put some “sweat equity” into the effort. The blogging and social media should be done by you or a trained member of your staff. Think of your social media manager as a salesperson who’s connecting with your target market at all the well-attended networking events, but online. The person should be knowledgeable enough to answer questions, address any customer service issues and knows how each network functions, especially, dos and don’ts — you don’t want to look foolish.

For the first 30 days after you’ve set-up all your social media business pages and profiles your main focus will be searching for content, sharing and building your following. Once your following is built, it rolls along like a snowball and with the right tools, you can manage your social media in 30 minutes a day.

Over all, this is your online reputation like it or not. You only get one chance to make a first impression. What does your online presence say about your business?

 

Giselle_2012_smGiselle Aguiar is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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Google SEO & Content Marketing

Written By: Giselle Aguiar, AZ Social Media Wiz (Updated 9/16/14)

Google SEO & Content MarketingAbout a year ago, Google came out with its Penguin update and changed their algorithm in attempts to get more relevant results for searches. Everything you ever knew about Search Engine Optimization will no longer work. If you were on page one of a Google search, now you may be on page six. Nobody looks at page six.

Before, the more keywords you had on a webpage, the higher it would rank in the Google search results. Not anymore.

Google now looks for and recognizes relevant content

What’s Relevant Content?

Relevant content is basically informative articles related to the topic or industry of the website. For instance, if you’re a landscaper in Phoenix, you’re going to have content on desert landscaping and gardening tips. If you start writing about tax tips, Google is going to demote your site.

Why should you care?

Google Owns Search in 2014Google share of all Internet searches is 86% with Bing and Yahoo struggling to even exist. Now Google has closer to 90% of all searches. Bing and Yahoo will never catch up no matter how hard they try.

It’s now about Content Marketing

The old way of doing SEO is referred to as “black hat” tactics and if you continue to do things the old way, Google will demote you. They may even flag you as a spammer. You do not want that to happen.

You need to provide Google with fresh, relevant content on a regular basis written for the human reader. That’s where blogging comes in. (I’ll get into the specifics of blogging in my next article.) You need to blog at least once a week.

Think like a searcher. What will a potential customer enter in the Google search box to get to your site? Do some keyword research. Google has a keyword tool to help you choose the best keywords pertaining to your site. Choose the ones that have a high number of search requests with less competition.

Once you have your keywords, use them carefully within your blog. Have a thesaurus handy so you don’t repeat the same keyword or phrase over an over again.

Do not duplicate content. Google will demote your site for that also. If you need to “repurpose” an old article, rewrite it. If identical content exists on another site that is no longer working, delete it from there.

Don’t over advertise or sell. Be educational. Don’t have more than 25% of advertising on your site.

Have “back links” to your content from recognized sites like the social media networks, StumbledUpon, Digg, Reddit, and other sharing sites. Don’t “exchange links” with sites that are not relevant to yours in some way. For example, if you’re a contractor, exchanging links with interior decorators or Realtors makes sense. Having links on a food site doesn’t.

Promote your blog on the social networks especially Google+. Google indexes it immediately in the search engine. (I’ll get into detail about Google+ and the other networks in future articles.)

If you don’t consider yourself a good writer, hire someone who is or at least have someone edit your articles before posting.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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