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4 Benefits of Selling Online

online shopping ecommerce mouseBy GoDaddy

According to a Nielsen Global Online Survey, approximately 85 percent of people with Internet access have bought something online, and Web-based retail giants such as Amazon® and eBay® pull in literally millions of dollars a day. To say the least, e-commerce is a booming industry. It is not so much a question of who has purchased online lately, so much as it is a question of who hasn’t—but the more important question might be, “How can I get in on profits like that?”

More money is always a good thing, and it goes without saying that turning higher profits should be a primary goal of small and growing businesses. By establishing an e-commerce presence online, your business can benefit in ways you might not have considered.

1. A wider client base

When you sell on the Web, you are no longer bound by geography to a local market. If your small business offers a product that won’t spoil in a shipping box, you simply need to take your business online to benefit from a multiplied customer base. With an online store, people all over the world have access to your goods and services—extending your reach far beyond the four walls of your brick-and-mortar storefront and into the living rooms of millions of e-commerce consumers. And, because it only takes one person to maintain a small online store, the ratio of exposure to returns is astronomical.

2. Earn money while you sleep

An online store is open 24 hours a day, 7 days a week, never calls out sick, and never closes for Thanksgiving. Even if the lights are out at your physical location, your website is still very much open for business. You might wake up one morning and find hundreds of dollars in sales tallied the night before. Now that’s what I call a sleeper hit!

3. A store in your pocket

As a techie, I can never stress this point enough: mobile technology is the next frontier. Computers are getting smaller, phones are getting smarter, and thanks to Google®, even your sunglasses can browse the Web. When you establish a retail presence online, anyone, anywhere can look you up and see what you have to offer. Everyone and their mother owns a Web-capable smartphone. This means they can pull up your store and give you their money while on the go!

4. Survey says…

With a little clever designing, you can designate a space for satisfied customers to leave feedback and reviews of your products. While you hope no one has a bad experience with your product, if you stand by your items and conduct your business honestly, the rave reviews will pour in. And positive reviews—online for all potential buyers to see—are just about the best sales pitch you can ask for.

Learn more about accepting payments online and securing your e-commerce site.

Erik Wong with GoDaddyBio: Erik Wong is a small business/tech consultant for GoDaddy and a freelance pop-culture writer. He has written a regular column for a current events blog, and his commentary has been featured on realclearpolitics.com. Connect with Erik on Google+.

 

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5 Features Your Small Business Website Needs

greater phoenix scoreAverage online users surf the Internet and stumble on hundreds of websites weekly, so they will expect a few things when they visit your small business website. To make sure your site stands out from the pack and, more importantly, takes your online brand to the next level, it should include these five key features:

Strong Headlines

Every page of your website should have a headline that tells your visitors what the page is about. Whether it’s a catchy phrase or a tagline, a strong headline will compel your visitors to stay on the page and keep reading. Here are a few ways to amp up your headlines to keep them interesting:

  • Playful Fonts: Make your headline stand out with unique typography that complements the font used throughout your website.
  • Short and Sweet: Your headlines should be easily scannable and quickly summarize the page’s content.
  • Play on Words: Get creative and show your personality to give visitors a glimpse into your business’s brand and values.

 

Compelling Images

Rather than overwhelming your site’s visitors with words, show them your business’s story with images! The use of powerful, visual elements on your site—like photos and videos—will help balance written content and draw in potential customers. It’s important that your images are relevant and go hand-in-hand with the words on the page, so take the time to find unique images, and then place them appropriately throughout your site.

 

Customer Testimonials

You’re busy running your business, so let your happy customers do some of the talking with the use of testimonials! Visitors like to read customer reviews to know they can trust your business to provide them with high-quality products and services. By creating a page dedicated to testimonials, you’ll show your potential customers that you’re proud of what you do and others are, too! Give your customers the best possible chance of reading what others have to say about your products and services by placing one glowing testimonial front and center on your Home page!

 

Social Widgets

Customer engagement through social media platforms like Facebook® and Twitter® is extremely important to success both online and off.  By incorporating social features like “Share” and “Like” buttons on your website, you’ll be able to connect with more customers, establish credibility, and build your online brand.

 

Credentials

Display badges, logos, certifications, or guarantees on your site to give you and your business instant credibility. Are you a member of professional and/or trade organizations? Have you been honored with any industry awards? Are you a member of the Better Business Bureau? If so, prominently display the badges and logos that represent such affiliations and honors on your Home page.  You don’t want your customers to overlook your remarkable achievements and affiliations.

Making sure your small business website includes these five key features is sure to give you a leg-up on the Web. But to keep growing, always consider other website elements that will help you attract new customers, build your brand, and increase sales. In the future, why not look into incorporating a blog to establish yourself as an industry expert and your site as a go-to source for up-to-date information? Or, if you want to give your customers a way to contact you 24/7, add a contact form to your site. Your dynamic business deserves nothing less than a website to match.
godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

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