Tag: GoDaddy

4 Benefits of Selling Online

online shopping ecommerce mouseBy GoDaddy

According to a Nielsen Global Online Survey, approximately 85 percent of people with Internet access have bought something online, and Web-based retail giants such as Amazon® and eBay® pull in literally millions of dollars a day. To say the least, e-commerce is a booming industry. It is not so much a question of who has purchased online lately, so much as it is a question of who hasn’t—but the more important question might be, “How can I get in on profits like that?”

More money is always a good thing, and it goes without saying that turning higher profits should be a primary goal of small and growing businesses. By establishing an e-commerce presence online, your business can benefit in ways you might not have considered.

1. A wider client base

When you sell on the Web, you are no longer bound by geography to a local market. If your small business offers a product that won’t spoil in a shipping box, you simply need to take your business online to benefit from a multiplied customer base. With an online store, people all over the world have access to your goods and services—extending your reach far beyond the four walls of your brick-and-mortar storefront and into the living rooms of millions of e-commerce consumers. And, because it only takes one person to maintain a small online store, the ratio of exposure to returns is astronomical.

2. Earn money while you sleep

An online store is open 24 hours a day, 7 days a week, never calls out sick, and never closes for Thanksgiving. Even if the lights are out at your physical location, your website is still very much open for business. You might wake up one morning and find hundreds of dollars in sales tallied the night before. Now that’s what I call a sleeper hit!

3. A store in your pocket

As a techie, I can never stress this point enough: mobile technology is the next frontier. Computers are getting smaller, phones are getting smarter, and thanks to Google®, even your sunglasses can browse the Web. When you establish a retail presence online, anyone, anywhere can look you up and see what you have to offer. Everyone and their mother owns a Web-capable smartphone. This means they can pull up your store and give you their money while on the go!

4. Survey says…

With a little clever designing, you can designate a space for satisfied customers to leave feedback and reviews of your products. While you hope no one has a bad experience with your product, if you stand by your items and conduct your business honestly, the rave reviews will pour in. And positive reviews—online for all potential buyers to see—are just about the best sales pitch you can ask for.

Learn more about accepting payments online and securing your e-commerce site.

Erik Wong with GoDaddyBio: Erik Wong is a small business/tech consultant for GoDaddy and a freelance pop-culture writer. He has written a regular column for a current events blog, and his commentary has been featured on realclearpolitics.com. Connect with Erik on Google+.

 

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8 Guidelines for Writing Professional Emails

From GoDaddy

English: email envelope

Email. If you’re in business today, you likely depend on it to correspond with your customers and colleagues. But, because it’s become second nature to hammer out multiple emails each day, it’s easy to forget that every email you send from your business account (hopefully an account that’s branded with your domain name!) leaves an impression on its recipients.

To draft the most professional and effective emails possible, consider using the eight best practices outlined below:

  1. Use a compelling subject line. A subject line should summarize your message and encourage recipients to open the email. If you’re sending an important email, make sure your subject line suggests a sense of urgency. You don’t want your email to get skipped over or sent directly to the Trash bin due to a misleading subject line.
  2. Get the point across. Don’t distract your recipients with long, confusing emails. Instead, get to the point quickly by addressing the meaning of your email in the first sentence or paragraph. In the busy world we live in, nobody has time to read lengthy, drawn-out emails.  Keep your email clean and concise by summarizing your message in just two to four short paragraphs (if possible).
  3. Proofread before sending. Before sending a typo-ridden email to a colleague or customer, read over your message, use spellcheck, or ask a friend to look at it. If you don’t correct grammar- or punctuation-related issues, you’ll risk your credibility.
  4. Include a signature. Wrap up every email – as you would a professional letter – with additional contact information like your full name, title, phone number, email address and business address. But remember to keep it simple and professional by avoiding funky fonts and colors or distracting images.
  5. Double-check your recipients. There’s nothing more embarrassing than sending an email (especially one that’s confidential) to the wrong person. It’s easy to misspell names and addresses, especially if two people have similar emails, like gmartinez@ and gtmartinez@. So do yourself a favor and give the “To” field a look over before hitting “Send.”
  6. Reply promptly. To show commitment and respect to your colleagues and clients, it’s important to respond to emails in a timely manner – roughly the same amount of time you would respond to a voicemail or text message. If you need time to research and draft a message, send a quick initial response to let the sender know when they can expect their request.
  7. Be accurate. When email messages are used for business purposes, they’re considered legal documents, which is why it’s important to make sure all of the information included in your message is accurate. You don’t want to make the mistake of promising or accepting something by mistake. For example, if you’re drafting a proposal and mistype a price or forget to add legal guidelines, you could be held to the agreement.
  8. Use CC and BCC appropriately. The CC and BCC fields can be very useful, but only when used correctly. The CC field should only be used to loop in an important recipient, and the BCC field can be used to include a recipient without the main recipient knowing. It’s important to use both with caution. You don’t want a CC’d recipient to feel like an afterthought, or the BCC’d recipients to think you’re being secretive.

It’s important to use your intuition when drafting an email, and to be sensitive to your recipients’ expectations. Take the time to make a good impression and professionally correspond with your coworkers and clients. For more information about email practices for small businesses, see Create an Email System That Grows with Your Business.

godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

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5 Email Marketing Best Practices

EmailBy GoDaddy

Connecting with potential and regular customers is vital to maintaining online success, and email marketing is one of the best promotional tools around.  It keeps your customers engaged, boosts interest, and most importantly, boost sales. Of course, all of these outcomes are only attainable if email marketing is done appropriately and carefully. There’s email marketing etiquette, and when it’s not followed, customers will block your messaging and ditch you for another company.

To ensure your business finds success with email marketing, we’ve laid out the top five email marketing best practices that will help generate sales, attract loyal customers, and grow your business. Check it out:

  1. Email email emailOnly send email campaigns to people who have subscribed to or requested them. Every email marketing provider enforces permission-based email messaging, which means a person must subscribe to your campaigns. Use opt-in buttons or sign-up forms to collect addresses and import them directly into your contact list.
  2. Create a schedule and stick to it. People like consistency, which is why it’s important that you create a send schedule. You can send test emails on different days and times to find out which combination has the best open rate.
  3. Send content that’s relevant to what your subscribers signed up for. Avoid topics that might turn your subscribers away and reduce your credibility. Stick to the information and topics that made your readers follow you in the first place.
  4. Organize your contacts using interest groups. Place your subscribers in various groups based on their interests and preferences. This will help you send the right email to the right people.
  5. Tell subscribers who you are. To avoid having your messages thrown in the trash bin, use either your personal name or your business name as the From or Sender Name, and consistently use that name in every email. Using a name your subscribers are familiar with will increase open rate and readership.

There you have it – five steps for email marketing success. Now it’s up to you to collect subscribers, draft messages and maintain your email marketing. Just remember, successful email marketing campaigns take time and patience, but they’re so worth it!

godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

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5 Tips for Selling Products Online

online shoppingYour products are awesome, but selling them online requires the right messaging, content and appeal. You might not have a brick-and-mortar store in which to showcase your goods and persuade visitors to buy them, but there are various ways you can make your merchandise an online sales sensation. Take a look at five strategies to improve online sales:

1. Write Remarkable Product Descriptions

When you give your products the descriptions they deserve, your online sales will skyrocket. A product description is your opportunity to show visitors to your online storefront the value of your merchandise with a few carefully chosen words! Here are a few tips that will help charm and persuade your visitors to click BUY NOW:

  • Avoid boring phrases. Yeah, your product is made of 100% cotton, but come up with a fun way to tell them!
  • Get to know your customers. Your products might suit all kinds of consumers, but chances are high that your target customers fall into a particular demographic. Find out what it is and write descriptions that will resonate with them.
  • Use personality. Use charm and flair to make your products sound as irresistible as they are.

Here’s an example of an effective T-shirt description:

Men’s T-Shirt


Let your geek star shine with our uber-popular original design!
– Eye-popping robot design on ultra-comfortable 100-percent organic cotton T-shirt
– Available in black, white, red, green, yellow, and blue
– Pre-shrunk for a perfect fit every time

 2. Create High-Quality Images

Many customers have to see to believe, which makes high-quality images so important. Customers want to know what they’re purchasing, and a blurry image won’t convince them that your product meets or exceeds their expectations. By displaying two to three beautiful images that capture the elements that make your product stand out, you’ll make it even more irresistible for potential customers.



3. Solicit and Publish Reviews

Let visitors to your online storefront know how much people like them love your products. Contact your satisfied customers and ask them to send you a short, three-sentence product review. They’ll love knowing that their opinion matters and can help influence other people to do business with you. Display a glowing review on your Home page and others on a separate Testimonials page.



4. Interact (Daily) on Social Media

Social media is a great resource that will help you connect with potential customers and give them more information about your products. Sometimes people are on the fence about purchases, or want to engage with a person from a company before buying anything. By giving website visitors a way to connect with you on social media, you can identify their interests, gather feedback/praise, show off your business’s personality, and advertise your products!

5. Bundle Products and Services

Everyone loves a great deal, and bundles let customers get two products they want at a discounted rate when they buy them at the same time. It’s a lot like getting a fast-food combo meal. You know you’ll need a drink, so the fries are just a bonus. Your products can be sold the same way! Offer two or three products that complement and make sense with one another. This will excite your customers and help create brand loyalty.

godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

 

 

 

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5 Features Your Small Business Website Needs

greater phoenix scoreAverage online users surf the Internet and stumble on hundreds of websites weekly, so they will expect a few things when they visit your small business website. To make sure your site stands out from the pack and, more importantly, takes your online brand to the next level, it should include these five key features:

Strong Headlines

Every page of your website should have a headline that tells your visitors what the page is about. Whether it’s a catchy phrase or a tagline, a strong headline will compel your visitors to stay on the page and keep reading. Here are a few ways to amp up your headlines to keep them interesting:

  • Playful Fonts: Make your headline stand out with unique typography that complements the font used throughout your website.
  • Short and Sweet: Your headlines should be easily scannable and quickly summarize the page’s content.
  • Play on Words: Get creative and show your personality to give visitors a glimpse into your business’s brand and values.

 

Compelling Images

Rather than overwhelming your site’s visitors with words, show them your business’s story with images! The use of powerful, visual elements on your site—like photos and videos—will help balance written content and draw in potential customers. It’s important that your images are relevant and go hand-in-hand with the words on the page, so take the time to find unique images, and then place them appropriately throughout your site.

 

Customer Testimonials

You’re busy running your business, so let your happy customers do some of the talking with the use of testimonials! Visitors like to read customer reviews to know they can trust your business to provide them with high-quality products and services. By creating a page dedicated to testimonials, you’ll show your potential customers that you’re proud of what you do and others are, too! Give your customers the best possible chance of reading what others have to say about your products and services by placing one glowing testimonial front and center on your Home page!

 

Social Widgets

Customer engagement through social media platforms like Facebook® and Twitter® is extremely important to success both online and off.  By incorporating social features like “Share” and “Like” buttons on your website, you’ll be able to connect with more customers, establish credibility, and build your online brand.

 

Credentials

Display badges, logos, certifications, or guarantees on your site to give you and your business instant credibility. Are you a member of professional and/or trade organizations? Have you been honored with any industry awards? Are you a member of the Better Business Bureau? If so, prominently display the badges and logos that represent such affiliations and honors on your Home page.  You don’t want your customers to overlook your remarkable achievements and affiliations.

Making sure your small business website includes these five key features is sure to give you a leg-up on the Web. But to keep growing, always consider other website elements that will help you attract new customers, build your brand, and increase sales. In the future, why not look into incorporating a blog to establish yourself as an industry expert and your site as a go-to source for up-to-date information? Or, if you want to give your customers a way to contact you 24/7, add a contact form to your site. Your dynamic business deserves nothing less than a website to match.
godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

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Top 8 SEO Best Practices

Written By: The GoDaddy Team

SEO

Search engine optimization (SEO) is essential to the success of your business because it gives your website the best chance to be found by search engines, and most importantly, by potential customers.

Search engine professionals have studied SEO and come up with some tips to help you achieve better search engine rankings. Check out these top eight SEO best practices that will help you optimize your site to appeal to online users and search engines:

  1. Write for people, not robots. Keywords are SEO’s most commonly misunderstood practice. When SEO first gained popularity, keywords had a lot of pull with search engine ranking; however, when search engines noticed that users were “stuffing” or overusing keywords, the SEO requirements changed. Now, search engines reward you for writing naturally and focusing on your online visitors, rather than search engines.
  2. Create share-worthy content that’s useful, up-to-date, and appropriate. When you write website content, consider your visitors and what they’d like to know. You only have one chance to make a strong first impression, so make sure you say what you need to say to cultivate loyalty with your potential customers.
  3. Take advantage of social media and review resources. The more visibility your business has online, the more visits your website will generate! Free social media and local review sites are driven by word-of-mouth recommendations and user engagement, and can help improve your business’s credibility.
  4. Don’t try to work the system. Search engines are very smart. You might get away with some SEO shortcuts, but before long, you’ll be penalized and your website will have little to no organic online success. Yikes! Avoid your search engine’s naughty list, and do your research to see if what you’re doing will improve your site.
  5. Research valuable, relevant keywords. Before you incorporate keywords in your website’s content, it’s important that you know what your customers are looking for! Use online tools to determine popular keywords and phrases that people use to search online.
  6. Increase inbound links. Take advantage of your business relationships and suggest linking to one another’s site to help improve your SEO rankings. Just make sure you know and trust the person whose site you are linking to so people and search engines recognize him or her as a reputable source.
  7. Track your website’s performance. Why put the effort into making your site a success if you don’t track its results? To make sure your website is constantly improving, use a web analytics tool to track the number of visitors to your site, conversion rates, and marketing success!
  8. Recycle, don’t copy. Writing content for your website can be time-consuming and difficult, but it’s an extremely important factor for improving SEO. Search engines severely penalize websites that have pages with unoriginal, plagiarized, or duplicate copy. To avoid this, don’t use another website’s content or copy the same content onto multiple pages of your site. Your business is unique, so make sure the words that describe it are, too!

 

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This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

 

 

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