Tag Archives: Google Search

Why you need to use Google Plus to help with SEO

Why you need to use Google Plus to help with SEOI recently read a blog post by a supposed social media expert that stated that Google Plus does not help with SEO (Search Engine Optimization) and to not bother with it. I discovered that this is wrong.

Anything posted public in Google Plus gets indexed in the Google search engine and that absolutely helps with SEO!

I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google Plus (G+) post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.

On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…

Google Plus posts only come up in Google searches done on the Chrome browser!

OK, so how important is this fact? How many people use Chrome compared to the other browsers: Internet Explorer (IE), Safari, Firefox and Opera?

Turns out that 69% of Internet users us Chrome!

Why you need to use Google Plus to help with SEO

In fact, the other browsers are losing users and Chrome is gaining!

Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!

What are you waiting for? Get social savvy!

You need to understand how social media, content and SEO all work together. We can help. Check out our upcoming classes!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google+.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeFacebooktwittergoogle_pluspinterestlinkedinrssyoutube
3 reasons you want to Learn How to Blog 30 May

3 Reasons Why You Want to Learn How to Blog

You’re in business. You have a website. How do you attract people to your site? With a blog. That’s why you need to learn how to blog.3 Reasons you want to Learn How to Blog

The “if you build it they will come” mentality of a website doesn’t work in today’s inbound marketing world. People will search for what they want when they want or need it and it’s up to you to make sure your content comes up when they’re looking for what it is you have to offer.

Here are the 3 Reasons why you need to Learn How to Blog:

  1. Search Engine Optimization (SEO): When someone searches for what it is you have to offer, the freshest, most relevant content will come up first.
  2. Become known as an Expert in Your Field: The more you blog about what you know, the faster you’ll become a thought leader and an influencer with a following.
  3. Attract Interested Parties to Your Website: When used in combination with social media, you’ll drive potential clients to your website where you can turn a visitor into a lead and later a lead into a sale.

Where do you start?

  1. You need a blog on your website. Having a WordPress website will make it easy to do that.
  2. You need to clearly define your target market(s) and put yourself in their shoes.
  3. You need to learn how to blog properly and effectively.

I hold a blogging class at Greater Phoenix SCORE regularly. Check the schedule on the left or click here for the full schedule of classes.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeFacebooktwittergoogle_pluspinterestlinkedinrssyoutube
What you don't know about SEO can hurt you! 28 Mar

What You Don’t Know About SEO Can Hurt You!

Hate to be the bearer of bad news, but you can’t hire someone to do just SEO [Search Engine Optimization] for you like you before. Prior to the Google algorithm changes, you could easily hire someone who knew how to “cheat” the search engines to get you on the first page of the SERPs [Search Engine Results Pages]. They used what’s known as “black hat tactics”. Today, using these tactics actually works against you and will get you flagged by Google as SPAM. To get un-flagged, you basically have to build a new website.

Today's SEO is keyword-centric. Sure you can still hire someone to do SEO for you, and what they’ll do, for a hefty monthly fee, is monitor your site’s page ranking in several services (which you could do yourself) and play with the keywords.

They may offer a blogging service, which is fine, if they know your industry and they don’t use a cheap service like Fivver. You may end up with duplicate content (articles that appear elsewhere on the web) and that will hurt you.

You can’t have word-for-word duplicate content. Be careful if you subscribe to a “newsletter service”. This is popular in the financial and legal fields. Sure they save time, but how many times is that article published online? Do a test: copy the first sentence and paste it in the Google search box and see what comes up. If there is even ONE other instance of that article word-for-word, that will hurt you.

You can also use PPC [Pay-Per-Click] advertising, but searchers actually ignore those paid ads and go straight to the organic (unpaid) search results. And you’ll notice that Google, in most instances, eliminated the right sidebar ads. No one was clicking on them!

Google, is looking for fresh, relevant content written for the human reader and that will give you good SEO.

So what do you need to do in today’s digital world to get on the first page of Google?

  1. Make sure your website is optimized for the search engine. Everything is keyword-centric. Put yourself in your target market‘s shoes. What are they going to enter into the search box to find you?
  2. Blog at least once a week! 2-3 times a week is the charm. If your website is stagnant, Google will ignore it!
  3. Get active on social media. Google+ is Google’s social network. The more active you are, the more Google rewards you with higher SERPs. Tweets appear in Google search, so get active on Twitter. If someone Googles your name, what comes up? Your LinkedIn profile should be there in the top 3 organic spots.

Here’s an extra tip: Don’t use those free or easy drag-and-drop websites. To make it easy to use, it takes a lot of code in the background. The search engine hates that code. So much so, that it will not index the good material under it. I recommend a WordPress website where your website and blog are in the same place.

Also make sure your website is mobile friendly and mobile responsive! If it’s not, it will not come up in Google mobile search! Click here to here to test it.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeFacebooktwittergoogle_pluspinterestlinkedinrssyoutube
What's your competition doing online? 4 Jan

What’s Your Competition Doing Online?

Most every business has competition.

It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.

  • Google Search – put yourself in your target market shoes and enter in the search box – not your company name – but the keyword or phrase that they would enter. (Like “auto repair Phoenix”.) Who comes up first in organic search (not paid)? If it’s not your business, you have to address this. (Related: An SEO Tale of Two Auto Repair Shops). What are they doing that you’re not?
  • Feedly.com – Feedly is your online newsstand. You can subscribe to your competitors’ blogs to see how often they’re blogging and what they’re blogging about. Is it good material? Is it well-written?
  • Facebook: Once you have 100 likes on Facebook, you can add “Pages to Watch” in your “Insights”. Here you can see how many new likes a competitor’s gotten, how many they have all together, how many posts in any given week and the engagement.What's your competition doing online?
  • Twitter: Create a “private” list of your competitors, then add a column in TweetDeck to monitor their tweets. How often are they tweeting? What are they sharing? Is it all about them or do they share other people’s content?
  • LinkedIn: Follow someone without connecting to them. Not many people know that you can do this. You can see the updates. Same thing – what are they sharing?

Here are some things you don’t want to do if you want to stay incognito to them:

  • Like their page on Facebook, add them to a circle in Google+, or add them to a public list on Twitter – they will be notified.
  • View their profile on LinkedIn too many times. Yes, you have do it once to follow them, but that’s it. People are notified when someone views their profile. And no, you don’t want to keep your identity private. You do want potential clients an referral sources to find you.
  • Subscribe to their blog or newsletter via email.

Coming up first in organic Google search is critical. Paid advertisements get ignored. You can come out on top if you incorporate:

  • Proper search engine optimization on your website
  • Blogging 3 times a week
  • Posting regularly on the major social networks

You CAN learn how to do this! Check out my classes — SEO, Using LinkedIn and Learn How to Blog at Greater Phoenix SCORE.

About the Author, Giselle Aguiar, AZ Social Media Wiz

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeFacebooktwittergoogle_pluspinterestlinkedinrssyoutube

Video: The Rise of Content Marketing

Technology is changing quickly and constantly. It’s definitely changed the way consumers find what they want and the way they consume content. It’s important to understand how content marketing works and to figure out how your company can start putting out good, quality content that your target market will want.

Consumers are completely in control.

This video showcases what encompasses the new content.

Content Marketing:

  • It’s the new way to communicate with each other.
  • You can’t rely on the media, you have to become the media.
  • Your unique point of view cannot be duplicated.
  • Brands have to be about more than themselves.
  • The more you tell people not to share it, the more they will share it.
  • Everything has changed.
  • If you don’t focus on content marketing, you won’t be relevant.
  • You’re not going to get attention if you don’t.

Greater Phoenix SCORE holds a Content Marketing class regularly so you can learn how to do it properly and effectively. Click here for the latest class schedule.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeFacebooktwittergoogle_pluspinterestlinkedinrssyoutube

The Future of Social Media is Trust

The Future of Social Media is TrustWhen you hire someone to do work for you, you are entering in a contract of trust. You trust that the person or company that you’re hiring will do what they say they will do. And before you hired them, you did your research. You checked online reviews, you asked friends or family for a referral. (I don’t know about you, but I would only recommend someone whom I know and trust that they are reliable, and will do what they promise they will do.)

How do you build that trust if you’re just starting out?

How do you portray that trust to other people – strangers – besides your current customers? Word-of-mouth these days is not enough.

Put yourself in your potential customer’s shoes. When they need or want something and they’re not sure where to get it, they’ll Google it. If they were looking for what you have to offer, what would they enter in the search box? Your company name? Not if they’re not familiar with you. They’re probably going to enter keywords or phrases of what they’re seeking. Sometimes it’s questions, sometimes they’re trying to alleviate a problem. You have to recognize and define what those pain points are and provide basic answers on your website.

That is where a blog comes in

Your blog contains short, 250-500 word, articles with tips and advice on how your potential customer can solve their problems. Then, you have to share that blog post in the social media networks. Think of it like a syndicated news column. That’s how it gets out to the public. That’s how you get noticed. That’s how you establish credibility and trust.

Google sees those posts. Twitter posts come up in Google searches. Anything posted “Public” in Google+ gets indexed in the Google search engine.

It’s really easy for a Facebook user to “tag” your company when a friend asks for a referral – only if you have a Facebook business page and it’s set up properly. Same thing for LinkedIn and Twitter.

Videos help you show off your expertise. People see your face and see that there is a real person behind the company. You can give tips or do a “how-to” video demonstrations.

All this requires both strategic and tactical marketing plans and learning how to use the social media tools properly and effectively to help you get known as an expert in your field – a person who your target market can trust to help them.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups at the new AZ Social Media Training Center. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeFacebooktwittergoogle_pluspinterestlinkedinrssyoutube
%d bloggers like this: