I recently read a blog post by a supposed social media expert that stated that Google Plus does not help with SEO (Search Engine Optimization) and to not bother with it. I discovered that this is wrong.
Anything posted public in Google Plus gets indexed in the Google search engine and that absolutely helps with SEO!
I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google Plus (G+) post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.
On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…
Google Plus posts only come up in Google searches done on the Chrome browser!
OK, so how important is this fact? How many people use Chrome compared to the other browsers: Internet Explorer (IE), Safari, Firefox and Opera?
Turns out that 69% of Internet users us Chrome!
In fact, the other browsers are losing users and Chrome is gaining!
Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!
What are you waiting for? Get social savvy!
You need to understand how social media, content and SEO all work together. We can help. Check out our upcoming classes!
About the Author:
Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google+.