Tag: Google Search

Social Media Competition: It’s not just your Competitors!

So you’ve done your business plan, marketing plan, SWOT analysis – defined your competitors, did some research, defined your target market and you’re ready to start marketing your business on social media. However, did you ever stop to think that your social media competition is not just your competitors?

Who is your Social Media Competition?

Social Media Competition: It's not just your Competitors!Well, it depends of the network. Think of the other people your target market is connected to, likes or follows on each of the networks. What appears on their respective news feeds:

  • Facebook: family, friends, hobbies, entertainment, travel, music, politics, religion, products, services, restaurants, food, fashion – the list is endless – add to it paid ads
  • Twitter: news, businesses, friends, politics, religion, products, services, entertainment, sports, information, finance, what’s trending, paid ads
  • LinkedIn: companies, their connections, business news, blog posts, the more connections they have, the more news in their feeds don’t forget paid ads (though, I think LinkedIn’s problem is they are highly ignored)
  • Google+: the folks who are active on G+ understand it’s power and the connection to the Google search engine. They are also following people and companies who provide news, articles, pictures, entertainment, information and what’s trending. (No paid ads – Yay!)
  • Pinterest: products, fashion, food, recipes, hobbies, crafts, travel, home improvement, kids, bridal, planning anything, paid ads.
  • YouTube: entertainment, paid ads, related videos, “what to watch next”
  • Instagram: friends, family, products, pretty pictures

How to you stand out and overcome all this content clutter?

  1. Be unique – be different, but not too crazy – though crazy works sometimes. This is why you really need to know your target market inside and out. What’s going to make them click on your post rather than something else.
  2. Be funny – humor goes a long way and gets shared.
  3. Take advantage of what’s trending – figure out how to spin your message so that’s it’s relevant to what’s trending. But check to see why something is trending before taking advantage of if.
  4. Be relevant – just blogging for blogging’s sake doesn’t work. Planning ahead using an editorial calendar will help.
  5. Be informative – people will stop following you if they don’t like what you’re posting, if you’re not posting enough, if you’re posting too much and if they don’t get the information they need.
  6. Use eye-catching images – make sure they’re good, quality images. Don’t just throw something up there thinking I’ve done my post of the day. Selfies are great if they help with your brand messaging. Make sure the main object of the picture is not too far away.
  7. Tag other businesses – if you have strategic partners, people you work with, someone you blogged about, a product or book you reviewed, make sure you add a link to their respective network profile. Make sure it’s correct! Not everyone uses their business name or personal name as their user names! On Facebook, LinkedIn, Twitter, Instagram, Pinterest it’s the “@” sign in front of the user name. On Google+ it’s the “+” sign (of course).
  8. Use hashtagshashtags work on all networks but YouTube and LinkedIn. On Twitter, limit it to only 2 hashtags per post. Everywhere else you can use multiple if they are relevant to the post.
  9. Have a clear written strategic plan for each network – what works on Twitter doesn’t always work on LinkedIn or Facebook. Plan ahead. What holidays and observance days are going to be trending next month?
  10. Check your analytics monthly – this will tell you which posts people responded and engaged with, what’s working and what’s not. Adjust your strategic and tactical plans accordingly.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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Is Your Website Mobile-Friendly?

by Giselle Aguiar, AZ Social Media Wiz

Mobile device usage is going up!If your website isn’t mobile-friendly, you have till April 21st to get it that way!

On April 21st, the Google search engine is changing their algorithm yet again. If a website is not mobile friendly, that is it looks good and can be navigated easily on a SmartPhone or a tablet, it will lose Search Engine Results Page (SERP) rankings!

Yes! Your website will be demoted in Google search!

Is your website mobile-friendly? How do you know? Click here to test your site.

If it’s not, you have a few choices.

Responsive Web design for mobile

  • If you have a WordPress site, switch to a “Responsive” theme (there are many free ones) or the WordPress plugin, JetPack that has a mobile enhancing feature. JetPack is free and the quickest fix.
  • Contact your web designer to have them do an update.
  • If you need a new site, contact the folks at GoDaddy and they can help you. (GoDaddy is a SCORE Strategic Partner and sponsor of SCORE’s newsletter.)

Why such a major change?

Here are some stats from eMarketer:

Millennials Mobile Usage
Hispanic Mobile Usage

Future Mobile Penetration

Not convinced yet? Click here to read more mobile related data articles on eMarketer. Here is some more information on Mobile SEO from Google and a blog post on Google’s blog.

SCORE is planning seminars and more articles on mobile marketing. Stay tuned!

Related Articles:

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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Social Media: It’s about Community

Who’s your target market? Whoever it is, more than likely their hanging out in a social media community. Hey, it’s about being social!

Social Media: It’s about Community

In “A World Gone Social: How Companies Must Adapt to Survive” authors Ted Coiné and Mark Babbitt define a social media community as:

… a group of Internet users with a passion for a brand or a cause, or who, at the very least, are bonded by a common purpose and bolstered by companionship. The best online communities leverage existing success, develop further trust, build exponentially more human relationships with existing and potential customers, and then exceed expectations.*

The big word there is TRUST. Without trust, people are not going to buy your product or service.

How do you find communities?

First, you need know which networks have their own internal communities.

LinkedIn: LinkedIn Groups have been around for a few years and some groups have thousands of members. You can find both industry or geographic specific groups as well as special interests. There are public and private groups. Private groups have an owner and/or moderator who has to approve all the new members and all posts. You have to respect their rules or they’ll kick you out. Public groups are open to anyone and depend on its members to police and report spammers (those who post inappropriate, self-centered content).

LinkedIn Groups is the best place to network!The idea is to participate and get noticed. Start discussions, comment on those that are there. You no longer have to mind your own business. Feel free to add your 2-cents worth. But remember it’s about sharing NOT selling! Start pitching your stuff directly and you’ll get flagged and kicked out. It’s a “selfish exchange of knowledge”*.

Google+: Google+ is a bit younger than LinkedIn and their communities are even newer. However, they’re catching on fast. Some have thousands of active users. They work the same as LinkedIn Groups. There are both public and private communities for just about every interest and industry out there. As well as local groups.

You have to define your target market then do a little research and searching to find the communities. Don’t forget peer groups and strategic partners. Who can send you referrals? How do you keep up with industry news?

You can also start your own group or community on these networks. But be aware, it’s going to take a little work.

Those that start a community to push a message or rebuild their reputation fail. Those that attempt an online community just to broadcast at the members fail. Every time. Your community must be built on a common purpose and fostered through mutually beneficial communication.*

Facebook also has groups, both private and public.

Finding and creating communities on Twitter and Pinterest.

How do you find a community when the network doesn’t have a “group” feature? Hashtags. One of my clients, The Developmental Garden, wants to reach parents with autistic kids. Using #Autism, they found huge communities on Twitter and Pinterest. The same thing happened for another client, Buckaroo Buckeye, who wants to reach #homeschooling parents. If you consistently use hashtags in your tweets and pins, when someone clicks on it, all your posts and pins with that hashtag will come up. (Related: What is a Hashtag and how do I use it in Social Media Marketing?)

A community, in what remains a sometimes cynical, what’s-in-it-for-me world, brings people together.*

You can automate the “media” but you can’t automate the “social”. If you want social media to work for you, you have to put in the time and learn how to it properly!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

*Source: COINÉ, Ted (2014-09-17). A World Gone Social: How Companies Must Adapt to Survive

 

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Content Marketing – Getting People to Read Your Blog [Infographic]

By Giselle Aguiar, AZ Social Media Wiz

Content Marketing - Getting People to Read Your BlogContent Marketing must be a part of every businesses marketing strategy to be able to compete in today’s marketplace. Producing good content keeps the Google search engine happy and Google will reward you with an improved SEO score. This infographic from QuickSprout shows the steps and key elements necessary to have a successful blog.

Some of the data here that stood out for me was:

  • 81% of U.S. online consumers trust information and advice from blogs
  • 92% of companies who blog multiple times per day have acquired customers from their blog
  • 96$ of people decided to come back to a blog based on the content quality
  • 41% of people continually read a blog if it is written by an authoritative figure.

The main takeaways are:

  • Be different – what’s make you unique?
  • Develop your own voice – this you can’t do if you hire someone else to blog for you!
  • Have an opinion – stand for something!
  • Be consistent and produce content regularly
  • Tell stories!
  • Demonstrate credibility
  • Have a content marketing strategy
  • Have a call-to-action

Content Marketing - Getting People to Read Your Blog [Infographic]

If you’re not sure about your content marketing strategy or even if you’ve got your blog set-up correctly, then you must attend the SCORE Seminar 9/19: Content Marketing, WordPress & Blogging: How To Get On The First Page of Google.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

 

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Why Every Business Needs to be on Google Plus

By Giselle Aguiar, AZ Social Media Wiz

Google+Poor Google+ — it’s so misunderstood. Most business owners just don’t know its importance as a part of the Google family, its connection to the Google search engine, its power in getting your content indexed in the search engine and boosting your search engine results page (SERP) ranking.

In this video overview, I explain why every business needs to be on Google Plus:


Points to remember:

  1. Google+ LocalIf you have a local, brick-and-mortar business, make sure you have a Google+ Local verified business page
  2. Set up your YouTube account from your G+ business page
  3. Follow people you’d like to know, +1 and share their posts – be active
  4. Your goal is to have 100 active followers
  5. Share your blog posts so they’ll get indexed in the search engine

This Friday, May 9, 2014, I’m teaching Part 2 — Google+ & YouTube — of the Social Media Marketing BootCamp 4 at the Greater Phoenix SCORE offices. Click here for more info. There are only a few spaces left!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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YouTube Video Marketing

By Giselle Aguiar, AZ Social Media Wiz

YouTube, Social Media & Conversion - it all works together
YouTube, Social Media, Blog, email, SEO & Conversion – it all works together

Saying that videos are hot is an understatement! However most small business owners find the idea of video taping themselves rather daunting. It’s actually rather easy and for the effort, it can be very profitable.

YouTube is the 2nd largest search engine next to its parent, Google. YouTube didn’t start out to be the 2nd largest search engine. It was founded in 2005 by 3 former PayPal employees. It was bought by Google a year later for $1.65 billion!

The phrase “how to” is the most searched-for phrase. Here’s a YouTube video all about YouTube and video marketing:

YouTubeHere are some statistics and facts that should help convince you to start using YouTube video marketing or increase your video usage:

  • 52% of marketers say that video provides the best ROI – return on investment.
  • Video increases conversions by 46%. Video testimonials of satisfied customers increase sales by 600%.
  • Video increases front-page Google results by 53 times! That’s the difference between being on page 4 to being on page 1!
  • Web visitors stay twice as long on pages with video!
  • Shoppers who view video on a web page are 144% more likely to buy!
  • People prefer watching over reading!
  • Videos in emails increase click-thru rates by 96%. That means more people will click on a link to get to your site or watch the video.
  • Video appears in 70% of the top 100 search results. 52% of consumers say video makes them more confident in buying.
  • Explainer videos – how to use something or introducing a new product or service – increase conversion rates by 20% – that’s going from watching the video to actually buying something.1

I’ll be holding a YouTube and Google+ workshop at SCORE as part of the Social Media Marketing BootCamp in May. Click here for more information and to register!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

 

 

1 Source: LouBortone.com

 

 

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