Tag: Google+

12 Blogging Mistakes You Need to Stop Making for 2017

Did you know that certain blogging mistakes can cause Google to ignore your website?

Blogging mistakes not to make in 2017

Yeah.

And, you DO want to attract people to your site, right?

What about converting visitors into leads or sales? Of course!

Amazingly enough, there are just a few tweaks you can make to your blog that will make a difference and make 2017 prosperous.

You Want To…

  • build credibility and trust
  • increase traffic to your site
  • entice people to visit
  • grow your email list with conversions
  • come up on the 1st page of Google
  • get visitors to stay on your site longer
  • get more sales!

Here are 12 of the Biggest Blogging Mistakes that I see Small Business Owners make. And they are all fixable.

  1. Using the free WordPress or other free, third-party blogging platform. Having your own website with a company domain gives
  2. Using industry jargon. You’re the expert, your reader is not. Write for an 11-year-old.
  3. Not creating fresh, relevant content regularly. Google ignores stagnant websites!
  4. Not sharing your content on social media. This is the main way to publicize your blog posts. Drives people to your site. Helps with SEO!
  5. Trying to be cute with your headline. Clickbait not allowed.
  6. Writing long paragraphs. Boring!
  7. Not adding the title of the post or keywords to image “alt text” descriptions. This helps with SEO!
  8. Not adding keyword tags relevant to your blog post. This is what the search engine sees.
  9. Not proofreading before publishing. Check spelling and grammar. It is your online reputation!
  10. Not having links to other internal, related content to entice people to stay on your site longer. The longer people stay on your site, the more chances they’ll do something.
  11. Not having relevant external links. Link to related sources or quote or other articles. This actually helps with SEO.
  12. Leaving default widgets like “archives”. No one is going to look for what your wrote on a specific day. They’re looking for topics.

If  You’re Making More Than 1 of These, then you need to Attend one of my SCORE classes! Click here for the Schedule.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping small business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution offering online, on-demand, easy-to-understand social media marketing tutorials. Helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google . Download a free ebook more mistakes you could be making!

 

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Is your website just a fancy online brochure? 24 Oct

Is Your Website just a Fancy Online Brochure?

Is your website truly working for you? It should be — 24/7. It’s way more than an online brochure.

The most beautifully designed website, whether it’s a WordPress site or other platform, is of no use if it doesn’t have the following:

  1. Fresh, relevant content, no more than a week old, written, grammatically correct, for your target audience — this converts your static website into a dynamic website. Google ignores static websites. It looks for the freshest content that matches a searchers’ request — that’s what comes up on the first page of Google search. Blog at least once a week.
  2. A reason and a way for visitors to opt-in to your email list — this turns a visitor into a lead. It’s then up to you, with some email, sales or marketing automation system, to turn that lead into a sale. Give them something of value — a free ebook, a coupon, etc. — so they’ll give you their email address. Then deliver on the promise of a monthly newsletter. Note: if you have an e-commerce site or online store, make it easy for people to shop, if that’s your main objective.
  3. An easy way to contact you or set up an appointment — if you want a phone call, the mobile version of your site has to be responsive, so people can all you with one tap. If you want them to contact you via email, have a short contact form. Don’t ask more than 2 or 3 questions. Just what to you need to qualify the lead. Make it easy to set an appointment. Use an inexpensive service like TimeTrade — saves a ton of back and forth emails when setting appointments.
  4. Make it easy for people to follow you and share your content.Social media share and follow buttons — you have to make it easy for visitors to follow you on the networks and for them to share your content with their friends. And don’t put them just in the footer!

So here are a few don’ts:

  • Don’t make people hunt for what you want them to do.
  • Don’t make your site so flashy that it takes too long to load.
  • Don’t forego design for search engine optimization (SEO).
    • The most beautiful site in the world is useless if no one can find it.
  • Don’t hire a web designer who doesn’t know about proper SEO and social media marketing. It’s part of the online marketing package. You need to know what to look for. Be wise and be educated.

In a nutshell, having a static website is like a billboard out in the middle of the ocean. Sure a passing ship may see it, but that’s it.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping small business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution offering online, on-demand, easy-to-understand courses. Helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google+.

 

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SEO: It’s more than just Keywords [Infographic] 10 Oct

SEO: It’s more than just Keywords [Infographic]

Today’s Search Engine Optimization (SEO) is a challenge.

(This article originally appeared on the AZ Social Media Wiz Blog.)

SEO, it's more than keywords

Here’s all that’s involved in SEO. Graphic by Alexis Wilke (CC)

You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you have 10-12 chances to land on the first page. That’s called “OrganicSearch Engine Results Page (SERP).

The more competitive your field or industry is, the more challenging this is going to be.

It’s not “if you build it they will come”!

As this infographic from Macallan Marketing illustrates, today’s SEO is made up of not just keyword-centric website, but content marketing, blogging, social media and mobile-friendliness and responsiveness play integral parts in SEO success.

SEO - more than just Keywords graphic by Macallan Marketing

  1. You have to blog – it’s the fresh, relevant content that Google is looking for. Keeping Google happy is crucial. We recommend WordPress.
  2. Every time you share a blog post, landing page or even your home page in social media posts, you get “Google Juice” that helps with SEO.
  3. Posting regularly on Google+, Google’s social network, also helps. Read this related article: An SEO Tale of 2 Auto Repair Shops.
  4. Creating YouTube videos helps.
  5. Having a mobile-friendly website. Is your site mobile-friendly? Click here to test it.
  6. Be consistent in the 4C’s of marketing: Creating, Curating, Connecting and Culture.

Giselle Aguiar teaches once a month at Greater Phoenix SCORE on SEO and Social Media. Check out our upcoming classes.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution offering online, on-demand, easy-to-understand courses. You can connect with Giselle online at LinkedIn or on Google+.

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Why you need to use Google Plus to help with SEO

Why you need to use Google Plus to help with SEOI recently read a blog post by a supposed social media expert that stated that Google Plus does not help with SEO (Search Engine Optimization) and to not bother with it. I discovered that this is wrong.

Anything posted public in Google Plus gets indexed in the Google search engine and that absolutely helps with SEO!

I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google Plus (G+) post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.

On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…

Google Plus posts only come up in Google searches done on the Chrome browser!

OK, so how important is this fact? How many people use Chrome compared to the other browsers: Internet Explorer (IE), Safari, Firefox and Opera?

Turns out that 69% of Internet users us Chrome!

Why you need to use Google Plus to help with SEO

In fact, the other browsers are losing users and Chrome is gaining!

Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!

What are you waiting for? Get social savvy!

You need to understand how social media, content and SEO all work together. We can help. Check out our upcoming classes!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google+.

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Blogging helps drive traffic to your website 22 Aug

The Top 6 Benefits of Blogging for Business

Blogging takes too much time!

Blogging for Business works!That is the biggest complaint I get when I tell people that they need to blog 1-3 times a week for it to be effective.

However, if you don’t blog regularly, you risk having Google, the search engine completely ignore your website. Google wants fresh, relevant content written for the human reader.

Here are the Top 5 Benefits of Blogging for Business:

  1. Helps establish credibility and you can show off your expertise and knowledge
  2. Promote yourself or your business, product or service – build brand awareness
  3. Build a platform & a following – sharing your blog posts on social media gives people a reason to follow you
  4. Share opinions, how-to, reviews, advice – help solve peoples’ problems
  5. Search Engine Optimization (SEO) – it’s the fresh content that Google is looking for
  6. Drive traffic to your website which in turn helps build your email list and generate qualified leads

Blogging regularly continues to be a proven results-maker. Here’s what you need to do to get started:Blogging helps you grow a following

  1. Really get to know your target audience and give them the information that they need
  2. Set goals – how many visitors do you want to your site a month? How many conversions?
  3. Develop a strategic plan – how will you meet your goals?
  4. Develop a tactical plan – how will you implement the strategy? Use an editorial calendar.
  5. Get set-up properly with a website that has a blog integrated in it that’s yours and not on a “borrowed” platform. I recommend WordPress.
  6. Learn how to use the tools properly and effectively
  7. Implement – just do it!
  8. Monitor and measure – check your website statistics monthly to see what’s working and not working

What are you waiting for? Start blogging!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. Join her on Wednesdays with the Wiz on Facebook Live at 4 pm MST every Wednesday.

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27 Jun

When do you see Social Media Marketing ROI?

How do you measure social media ROI?Whether you’ve been in business for a while or just starting up, a question that I often hear is, “When do I start seeing social media marketing ROI (return on investment)?

It depends.

Back in the days of old-fashioned marketing, determining your return on investment was fairly easy. Say you spent $500 placing an ad in the newspaper, and it garnered $1000 in sales. Your ROI is $500. Easy.

However, in today’s marketing, it’s not that easy. How did a customer find you? Did they Google you? Did they see a post on Facebook or Twitter that a friend of theirs shared? Were they driving by your store or restaurant or did they search an app on their mobile device? Also, what did you invest?

Today’s typical marketing costs are several:

  • Website design, hosting, domain name registration
  • Graphic designer
  • Your time
  • An employee’s time
  • Paid digital advertising on Google Adwords, social media or mobile
  • Printed collateral material like business cards, flyers or direct mail
  • Outdoor signage or billboards
  • Hiring someone to set up your social media profile pages
  • Taking classes on social media marketing

Stop thinking Social Media Marketing ROI and think KPI (Key Performance Indicators)

What are your goals and objectives? They could be:

  • Driving traffic to your website
  • Building your email list
  • Selling products or services on or off line.
  • Getting people to come to your store or restaurant
  • Building awareness
  • Fund raising
  • Establishing yourself as an expert
  • Driving word-of-mouth recommendations
  • Getting on the first page of Google search
  • Building a following on social media
  • Improving customer satisfaction/getting reviews
  • Promoting advocacy
  • Generating quality leads

Some of these are hard to measure. Like how do you know when you’re established as an expert? When you meet someone in an elevator or networking event and they say, “Hey, I’ve seen you on____” or “You’re the _______ lady/guy”! Some are more obvious:

  • When you have over 500 connections on LinkedIn
  • When you’ve got 1000 followers on Twitter
  • When you have 500 Facebook likes
  • When you’re getting 1000 visitors a month to your site

What does it mean to you?

This is different for every business, but you’ve got to identify your KPIs before you start doing any marketing. Write all this down. This becomes part of your overall marketing plan which is part of your overall business plan.

How long does it take to start seeing some Social Media Marketing ROI?

Again, it depends. Some take longer than others. You never know when something is going to take off. However, just because you’re on social media doesn’t mean what you’re posting is going to go viral. Understand this up front. It’s a marathon, not a sprint. You’re in it for the long-haul. Don’t expect overnight success. It doesn’t happen that way. And there are no guarantees that all this will work.

When I’m working with a client, it takes about 90 minutes a day for the first 30 days to build a following. That’s besides blogging 2-3 times a week. Once you have your following built, then it will take you less time. It should take you less than hour a day if you’re using the right tools and everything is set-up properly. Also, in the beginning, it’s like learning several software programs at the same time. It’ll be slow going at first, but once you get used to everything, it’ll take you less time to do what you need to do.

Checking your analytics and insights monthly

You have to check your analytics and insights at the end of every month. Both on your website with something like Google Analytics and on the social networks themselves. Each of the network provides analytics and/or insights which can tell you:

  • How many followers or likes you’ve gotten
  • Which posts got the best engagement (likes, comments, clicks or shares)
  • What other things your audience likes
  • Your following’s demographics: gender, age, location (Are they your target market?)

On your website, you want to see the monthly visitors growing each month. Besides that, you need to know:

  • Which search engines they used
  • Which social network where they on when they clicked on a link to your site
  • How long did they stay on your site
  • How many pages did they view while they were there
  • How many were returning visitors vs new
  • If you have a call-to-action (a freebie that you give away for a visitor’s email address), how many “converted”?

Based on your monthly analytics, you can then see what’s working and what’s not working and adjust your strategic and tactical marketing plans accordingly. You’ll also set new goals for the next month. If you met or surpassed your previous goals, then what you’re going is working. Keep it up. If you didn’t meet your goals, what happened?

  • Were you not blogging enough?
  • Did you not spend enough time engaging on the social networks?
  • Were you posting at the wrong times?
  • Did you not do enough research on your target market to understand how they use the networks and how best to reach them?

Wow! That’s a lot to comprehend! Unfortunately, if you don’t, you suffer the risk of getting left behind in the dust by your competition.

Have you been avoiding digital marketing? You can’t afford to wait any longer if you want to compete in today’s market. Start by attending one of my classes at Greater Phoenix SCORE. I usually do them on the first Thursday of each month. Please comment below with questions.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. Join her on Wednesdays with the Wiz on Facebook Live at 4 pm MST every Wednesday.

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