Tag: Google+

3 reasons you want to Learn How to Blog 30 May

3 Reasons Why You Want to Learn How to Blog

You’re in business. You have a website. How do you attract people to your site? With a blog. That’s why you need to learn how to blog.3 Reasons you want to Learn How to Blog

The “if you build it they will come” mentality of a website doesn’t work in today’s inbound marketing world. People will search for what they want when they want or need it and it’s up to you to make sure your content comes up when they’re looking for what it is you have to offer.

Here are the 3 Reasons why you need to Learn How to Blog:

  1. Search Engine Optimization (SEO): When someone searches for what it is you have to offer, the freshest, most relevant content will come up first.
  2. Become known as an Expert in Your Field: The more you blog about what you know, the faster you’ll become a thought leader and an influencer with a following.
  3. Attract Interested Parties to Your Website: When used in combination with social media, you’ll drive potential clients to your website where you can turn a visitor into a lead and later a lead into a sale.

Where do you start?

  1. You need a blog on your website. Having a WordPress website will make it easy to do that.
  2. You need to clearly define your target market(s) and put yourself in their shoes.
  3. You need to learn how to blog properly and effectively.

I hold a blogging class at Greater Phoenix SCORE regularly. Check the schedule on the left or click here for the full schedule of classes.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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What you don't know about SEO can hurt you! 28 Mar

What You Don’t Know About SEO Can Hurt You!

Hate to be the bearer of bad news, but you can’t hire someone to do just SEO [Search Engine Optimization] for you like you before. Prior to the Google algorithm changes, you could easily hire someone who knew how to “cheat” the search engines to get you on the first page of the SERPs [Search Engine Results Pages]. They used what’s known as “black hat tactics”. Today, using these tactics actually works against you and will get you flagged by Google as SPAM. To get un-flagged, you basically have to build a new website.

Today's SEO is keyword-centric. Sure you can still hire someone to do SEO for you, and what they’ll do, for a hefty monthly fee, is monitor your site’s page ranking in several services (which you could do yourself) and play with the keywords.

They may offer a blogging service, which is fine, if they know your industry and they don’t use a cheap service like Fivver. You may end up with duplicate content (articles that appear elsewhere on the web) and that will hurt you.

You can’t have word-for-word duplicate content. Be careful if you subscribe to a “newsletter service”. This is popular in the financial and legal fields. Sure they save time, but how many times is that article published online? Do a test: copy the first sentence and paste it in the Google search box and see what comes up. If there is even ONE other instance of that article word-for-word, that will hurt you.

You can also use PPC [Pay-Per-Click] advertising, but searchers actually ignore those paid ads and go straight to the organic (unpaid) search results. And you’ll notice that Google, in most instances, eliminated the right sidebar ads. No one was clicking on them!

Google, is looking for fresh, relevant content written for the human reader and that will give you good SEO.

So what do you need to do in today’s digital world to get on the first page of Google?

  1. Make sure your website is optimized for the search engine. Everything is keyword-centric. Put yourself in your target market‘s shoes. What are they going to enter into the search box to find you?
  2. Blog at least once a week! 2-3 times a week is the charm. If your website is stagnant, Google will ignore it!
  3. Get active on social media. Google+ is Google’s social network. The more active you are, the more Google rewards you with higher SERPs. Tweets appear in Google search, so get active on Twitter. If someone Googles your name, what comes up? Your LinkedIn profile should be there in the top 3 organic spots.

Here’s an extra tip: Don’t use those free or easy drag-and-drop websites. To make it easy to use, it takes a lot of code in the background. The search engine hates that code. So much so, that it will not index the good material under it. I recommend a WordPress website where your website and blog are in the same place.

Also make sure your website is mobile friendly and mobile responsive! If it’s not, it will not come up in Google mobile search! Click here to here to test it.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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What's your competition doing online? 4 Jan

What’s Your Competition Doing Online?

Most every business has competition.

It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.

  • Google Search – put yourself in your target market shoes and enter in the search box – not your company name – but the keyword or phrase that they would enter. (Like “auto repair Phoenix”.) Who comes up first in organic search (not paid)? If it’s not your business, you have to address this. (Related: An SEO Tale of Two Auto Repair Shops). What are they doing that you’re not?
  • Feedly.com – Feedly is your online newsstand. You can subscribe to your competitors’ blogs to see how often they’re blogging and what they’re blogging about. Is it good material? Is it well-written?
  • Facebook: Once you have 100 likes on Facebook, you can add “Pages to Watch” in your “Insights”. Here you can see how many new likes a competitor’s gotten, how many they have all together, how many posts in any given week and the engagement.What's your competition doing online?
  • Twitter: Create a “private” list of your competitors, then add a column in TweetDeck to monitor their tweets. How often are they tweeting? What are they sharing? Is it all about them or do they share other people’s content?
  • LinkedIn: Follow someone without connecting to them. Not many people know that you can do this. You can see the updates. Same thing – what are they sharing?

Here are some things you don’t want to do if you want to stay incognito to them:

  • Like their page on Facebook, add them to a circle in Google+, or add them to a public list on Twitter – they will be notified.
  • View their profile on LinkedIn too many times. Yes, you have do it once to follow them, but that’s it. People are notified when someone views their profile. And no, you don’t want to keep your identity private. You do want potential clients an referral sources to find you.
  • Subscribe to their blog or newsletter via email.

Coming up first in organic Google search is critical. Paid advertisements get ignored. You can come out on top if you incorporate:

  • Proper search engine optimization on your website
  • Blogging 3 times a week
  • Posting regularly on the major social networks

You CAN learn how to do this! Check out my classes — SEO, Using LinkedIn and Learn How to Blog at Greater Phoenix SCORE.

About the Author, Giselle Aguiar, AZ Social Media Wiz

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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Cyber Security awareness: don't get phished 10 Nov

#CyberSecurity Awareness: Don’t get phished!

The days of tricking people into sending money to free a Nigerian prince are largely over.  Phishing scams today look real and are constantly tricking innocent victims into their trap. Looking for misspellings and bad grammar are no longer sufficient – the bad guys have learned and have started to use spell-check.

Here at GoDaddy, we get tens of thousands of reports each year from our customers ranging from fake domain status change notifications to forged password reset schemes. Like many other businesses, we also see “spear phishing” emails sent to our employees. This type of phishing thrives on a sense of familiarity — the hacker sends an email that’s often personalized and might appear to be from a person, business or institution you know or trust. But it’s not.

To protect your business and employees, it’s important to know what to look for.

What is phishing?

Phishing is a scheme where hackers get users to hand over sensitive information such as passwords and Social Security numbers. The scam usually involves sending spam email that looks like it’s coming from a trusted source, like a bank (this is the bait), that then links to a fraudulent website impersonating the trusted source (this is the trap). The unsuspecting target then enters the information the attacker’s looking for, thinking he’s actually on a site he trusts. Bummer!

Shipping-based phishing schemes

During the holiday season, you might see an uptick in shipping-based phishing schemes. Keep these things in mind before you click on a link in the email or send a reply:

Does the sender seem legit?  If you are not sure about the legitimacy of the sender or target domain — i.e. FedExShipping1.com vs. fedex.com — do a quick WHOIS lookup to verify the owner.

What is that .doc attachment? We usually do not receive shipping notifications via an attachment. These are usually delivered in the body of the email or via a tracking number.

Did you even order something? Many times these scams work because of human curiosity.  An important message about a package coming to me?  I must look!  Rule of thumb here is if you didn’t order something, it is probably a scam.

But what if I did order something? Keep in mind that shipment updates usually come from the seller of the product, not the shipment company itself. Always navigate directly to the website on which you placed the order to double-check shipment status.

Other phishing tips

No matter what these phishing emails look like, here are a few additional tips that should help while navigating your inbox:

Stay away from Junk (or Bulk) mail. Any email that lands in this folder is probably there for a good reason. Most can be purged immediately.

Test your URLs. You can perform a quick test to determine where a link will resolve. Just hover over the link (DO NOT CLICK!) with your mouse to see the real destination URL.

Be careful with attachments. It is no longer safe to only avoid attachments with .zip, .jar or .exe files, as attackers are now using more common formats such as Office documents or PDFs to harm your computer. Rule of thumb is to always be careful with any attachment that you were not expecting, especially if it comes from an external source. When is the last time your bank sent you a .doc? It hasn’t. Delete it immediately.

Last, and most important, if you are not expecting an email with an attachment or link from someone, DO NOT OPEN IT. This is the one thing that the attackers need — your curiosity is used to entice you to fall for their trap.

Sadly, phishing never really goes away and is now simply a reality of doing business online. As we approach the holiday season, the volume of targeted phishing attacks will increase. Think before you click.

For more tips to keep you safe from email phishing attempts, read this article in the GoDaddy Garage.

Todd RedfootAbout the Author:

As Chief Information Security Officer at GoDaddy, Todd Redfoot makes it his mission to keep customer and company data and systems safe. In his spare time, Todd enjoys frequent trips to the beach with his wife and kids.

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Today's Content Marketing 3 Nov

Video: Content Marketing for Startups

Are you using Content Marketing to promote your business? The more fresh, relevant content you produce or publish, the higher your changes of getting on the first page of Google.

In this video, Susan Su, explains how people read content online and gives some cool advice on how you can get your content seen!

  • Paid advertising isn’t what it’s made out to be. Internet users have “banner blindness”. They don’t pay attention to paid ads or banners that look like an advertisement.
  • There is no such thing as free traffic – you either pay with money or time.
  • 50% of your energy goes into creating the content and the other 50% goes into its distribution.
  • There are many types of “content”.

Any type of marketing requires a marketing plan – even so with today’s digital channels.

A SCORE mentor can help you by reviewing your marketing plan for free. Click here to schedule your appointment.

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