Tag Archives: internet marketing

Why you need to use Google Plus to help with SEO

Why you need to use Google Plus to help with SEOI recently read a blog post by a supposed social media expert that stated that Google Plus does not help with SEO (Search Engine Optimization) and to not bother with it. I discovered that this is wrong.

Anything posted public in Google Plus gets indexed in the Google search engine and that absolutely helps with SEO!

I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google Plus (G+) post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.

On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…

Google Plus posts only come up in Google searches done on the Chrome browser!

OK, so how important is this fact? How many people use Chrome compared to the other browsers: Internet Explorer (IE), Safari, Firefox and Opera?

Turns out that 69% of Internet users us Chrome!

Why you need to use Google Plus to help with SEO

In fact, the other browsers are losing users and Chrome is gaining!

Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!

What are you waiting for? Get social savvy!

You need to understand how social media, content and SEO all work together. We can help. Check out our upcoming classes!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. She recently launched the Social Savvy Solution helping the little guy get social savvy! You can connect with Giselle online at LinkedIn or on Google+.

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Getting Social for Business

Get online, get found and grow your business with social media

By RuthAnn Hogue, GoDaddy

Getting social for businessSocial media has long since taken the leap from an ever-growing collection of forums and apps to enhance your social life to the realm of valuable business tool. If you’re still waiting to join in, here are some reasons why you should.

First, everyone else is doing it. Regardless of what your mother said, sometimes this does matter. Granted, it’s still not wise to jump off a cliff. You can trust her on that one. But if you are a small business trying to reach critical mass you need to get your message in front of potential clients. Today, that means being where they are. And that is on social media.

So, what exactly is social media for business?

Isn’t it just a bunch of egotistical people posting selfies on Facebook and Instagram or snapping pics of themselves on Snapchat using apps to add silly pig noses?

Isn’t it just for kids or those who cannot be bothered express themselves in more than 140 characters on Twitter?

What about all those people going crazy trying to catch imaginary creatures using the Pokѐmon Go app on their smartphones?

And Periscope, isn’t that just a place where users gather to watch whatever someone else is willing to broadcast?

Yes, but each is so much more.

Here are some real-world social media business applications that might make your life better.

Buy the numbers

Still the big daddy of social media, Facebook as of June 2016 reported on average of 1.13 billion active users daily. While using Facebook is free, access to those users is for sale. Because Facebook has so much personal information on its users, targeting your demographic sweet spot is completely possible.

It’s a Snap

Meanwhile, Snapchat was reported as of June 2016 as having 150 million logged-in users. While its content is fleeting, new upgrades now allow users to save memories to create stories. Whether you use Snapchat to share pics of a live event, let people know about an event on deck, post a coupon or offer other perks, it also has the ability to target—now including geographically.

Instagram for Business

For those relying on a personal account to share Instagram images, it’s time to upgrade. The popular photo-editing and sharing app now offers accounts just for business. Unlike its personal accounts, Instagram business accounts allow you to run analytics. In addition to your own posts, you’ll also be able to purchase ad space when you make the switch.

Tweet it up

Twitter is heating up among teens and tweens who want to escape a Facebook landscape increasingly inhabited by their parents and grandparents. Its user base had reached 313 million by the second quarter of 2016, which can easily be targeted using hashtags.  While sponsored hashtags for specific topics or events are available, anyone can create one at no cost. All it takes is a hot topic, a good network of followers and your message can be retweeted around the globe.

Scope it out

Periscope, an offshoot of Twitter, is no longer just for virtual voyeurism. Kind of. You still get to watch whatever someone else decides to live stream. You still get to post comments in real time. Unless marked with the hashtag #save, content disappears within 24 hours.

Only now, in addition to people broadcasting random content, marketing-savvy business owners are using the platform to share content featuring everything from tutorials for hairdressers on the latest cuts and styles to messaging on how they can brand or marketing your business.

Of course, social media is ever-changing and constantly growing. Keeping current is a must. Unless you want to hang out alone.

Check out SCORE’s classes on Social Media and online marketing presented regularly.

About the Author: RuthAnn Hogue, GoDaddy

Based in Arizona, RuthAnn Hogue is the owner and founder of Whiptail Publisher’s Syndicate, a published nonfiction author and a contributor to the GoDaddy blog. The recovering journalist occasionally breaks out her 1979 Gibson Les Paul Custom Deluxe Silverburst rock ‘n’ roll guitar when she wants to let loose. A devoted fur mother, RuthAnn makes time to spoil all four of her Jack Russell terriers when she is not tweeting from @MyWhiptail or posting on Facebook @whiptailpublishing.

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3 Tips to Help you get Paid like a Pro with your e-commerce site 1 Aug

eCommerce: 3 Tips to Help you get Paid like a Pro

Collecting payment online through an eCommerce site has never been easier!

Making sales online without a way to get paid immediately is like opening a corner market and asking people to mail in a check — then waiting for it to clear before they can take home their fresh tomatoes. They want their produce now, and so do people who want to download your eBook or buy your product or service.

In short, in an era of instant gratification, businesses need to be able to serve up what’s on the menu before customers leave your store.

That’s great, you might say, but just exactly how does someone who’s just starting out take online payments? Doesn’t it require a merchant account with a major bank? Well, yes—and no.

That’s because at times a merchant account is the perfect solution. We’ll come back to it shortly. First, let’s talk about how to get paid when you’re new to the eCommerce game.

The all-in-one solution

Let’s say you sell T-shirts. They come in various styles, colors and sizes. You know you can’t just post a list of what you have on a web page and ask people to send an email outlining what they want, along with a personal check. That might work for a limited, one-time distribution for a specific event. But it would not be a practical way to run your business.

Fortunately, many ready-made online store options are available, including GoDaddy’s Online Store. In addition to providing a place to showcase your T-shirts, you are immediately able to collect payment through PayPal and all major credits cards. Funds will automatically transfer into your bank accounts.

By using this type of all-in-one eCommerce solution, you get a seamless way to collect payment.

For those entrepreneurs who prefer to let someone else get their hands dirty in site development, look for a reputable company that offers professionally built eCommerce solutions that include baked-on payment process (like GoDaddy’s Web Store Design Service).  Either way, you’ll have an automated way to collect money — so you can get paid.

The point-of-sale solution

We get it. Not all sales take place online. Whether you set up shop at ever-changing weekend festivals or showcase your T-shirts at the same mall kiosk day in and day out, you need a dependable way to accept a variety of payment types. Enter the point-of-sale (POS) solution.

From mobile credit card readers and apps like Square and PayPal to robust online bookkeeping tools with mobile payment capabilities, you’ve got plenty of POS options. Just be sure whatever point-of-sale solution you choose includes the following features:

  • Affordable. Look at costs including monthly fees and swipe rates.
  • Easy to use.
  • E-commerce integration.
  • 24/7 customer support.

As a busy business owner you’ll likely also benefit from time-saving features such as inventory management and industry-specific functionality like bill splitting for restaurants. It’s worth a bit of extra time to settle on a solution that’s the right fit for your and your business.

The CMS solution

Maybe you want to sell products from a website built on a Content Management System (CMS)  such as WordPress. In that case, you’ll need a few special parts:

  • Reliable web hosting, where you can install your CMS software. Be sure to choose a hosting provider (like GoDaddy for Managed WordPress) that guarantees uptime, keeps a close eye on security, and offers outstanding customer support.
  • The right theme. WordPress, in particular, offers myriad eCommerce themes. You want to choose a well-designed theme that features the functionality you need. Again, make sure there will be solid support available if you need it.
  • The right eCommerce plugin. Most themes don’t have baked-in eCommerce functionality; instead, they’re designed to work with an eCommerce plugin like WooCommerce for WordPress or Eshop for Joomla!.

Now, back to the business of getting paid.

In these types of cases, you’ll need to line up a merchant account or payment gateway. Stripe offers just such solutions for Joomla! and Simple Pay Lite for WordPress. Of course, there are others as well. The takeaway here is that before you can get paid, you’ll need to collect.

And with a store built using a content management system, you’ll need to integrate a way to do so.

Finally, you’ll want to secure your store with an SSL certificate to make sure your payments are accepted safely.

Before long, you just might be need to upgrade, and start the whole process over again to handle booming sales. We have a feeling you won’t mind.

About the Author: RuthAnn Hogue, GoDaddy

Based in Arizona, RuthAnn Hogue is the owner and founder of Whiptail Publisher’s Syndicate, a published nonfiction author and a contributor to the GoDaddy blog. The recovering journalist occasionally breaks out her 1979 Gibson Les Paul Custom Deluxe Silverburst rock ‘n’ roll guitar when she wants to let loose. A devoted fur mother, RuthAnn makes time to spoil all four of her Jack Russell terriers when she is not tweeting from @MyWhiptail or posting on Facebook @whiptailpublishing.

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How to Establish Your Brand in Social Media

This post originally appeared in the AZ Social Media Wiz Blog.

You are Your Brand!

You Need to Know How to Establish Your Brand in Social MediaWhether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything.

You join a group like the chamber of commerce or an association as your business to promote your business. However, you attend networking lunches and other events as yourself. At that point, you are your brand!

So, your personal profiles in the social networks play an important part.

I know some of you want to stay as incognito as possible – get over it.

Like joining a networking organization, you get out of it what you put into it. That’s how today’s marketing works.

You can automate a lot of the media, but you still have to be social!

Is your LinkedIn profile 100% complete? Are you an “All-Star” or at least an “Expert”? If someone Googles your name, your LinkedIn profile usually comes up in the top 3 search results. And remember, you only have one chance to make a good first impression!

You Need to Know How to Establish Your Brand in Social Media
Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.

Just like you wouldn’t go to a networking event with a paper bag over your head – your online image is just as important. You don’t want fuzzy graphics or logos that are cut-off.

An incomplete social media profile is like having a sloppy lobby!

Branding should be consistent on all the social networks. They are like extensions of your website. People should know in seconds what you do and what you have to offer.

The average person has an attention span of 7 seconds.

Google indexes all the social media profiles – both personal and business.

Social Media is Here to Stay

It’s no joke. Yes, it could be fun and entertaining and annoying at times, but if you know how to work it properly, it can be a very effective marketing tool.

The key is to clearly identify your target market(s) and figure out which networks they use the most.

Though you should have a presence in the major ones: Facebook, Twitter, Google+, and LinkedIn, not everyone has to be on Pinterest, Snapchat or Instagram. It all depends on who you want to reach.

If you’re more B2C (Business to Consumer), you should be mastering Facebook, Pinterest and maybe Instagram. If you’re trying to reach the younger generation (12-24), you should check out Snapchat. B2B (Business to Business) – focus on LinkedIn and Facebook. If you want to drive traffic to your website (and who doesn’t), then you can automate content to Twitter and Google+.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. Join her on Wednesdays with the Wiz on Facebook Live at 4 pm MST every Wednesday.

 

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Free ebook: Take Your Small Business Online 7 Jun

Free ebook: Take Your Small Business Online

It’s a fact: If your small business isn’t online, you’re missing opportunities.

Take your small business online.Stats from the Pew Research Center show that nearly 90 percent of adults in America use the internet — and they turn to the web more than any other source to find local businesses and services. A web presence gives your business the opportunity to:

  • Be more accessible. Unlike a physical storefront, a website is open 24 hours a day, seven days a week, to showcase your products and services, contact information, store hours, and more.
  • Build your brand. You don’t need a huge advertising budget to build your brand. No matter how small you are, you can afford to use a website, social media profiles and other web-based efforts to raise brand awareness, establish credibility, and develop a loyal customer base.
  • Establish credibility. These days, if your business doesn’t show up online — with a website, a Facebook page, online reviews — people don’t think you’re legitimate.
  • Connect with customers. From social media to email marketing, web-based tools offer endless possibilities for engaging with your target audience. And you don’t even have to change out of your sweats.
  • Generate leads. By taking a strategic approach to online marketing, you can leverage a website, social media profiles, contact forms and email marketing campaigns to get sales leads. And that’s what it’s all about, right?

With a little help, you can get your business on the web — with a dedicated website, social media pages, and online directory and map listings — in less time (and likely with less money) than you think.

Get a step-by-step guide to take your small business online:

If you’re ready to take your business online but aren’t sure how to get started, check out our new ebook: Take Your Small Business Online: A Step-by-Step Guide for Launching Your SMB on the Web. Just follow that link over to the GoDaddy Garage to download your free copy and learn how to:

  • Secure a domain name that represents who you are and what you do at a glance. Get the skinny on new industry- and geo-specific domain extensions.
  • Launch a website dedicated to telling your story. We’ll walk you through your website building options, whether you want to take a DIY approach or hire a pro to create a site for you.
  • Create web content that will resonate with customers and potential customers. Learn how to text and images can work together to make your brand shine online.
  • Get started with search engine optimization to make sure the right people see that content. From incorporating keywords into your website copy to taking advantage of metadata, you’ll learn how to take SEO baby steps to attract the attention of search engines.
  • Use social media to promote your brand and build relationships with customers and prospects.
  • Generate leads with your website, professional email and online directories.
  • Measure your website’s effectiveness with Google Analytics.

The free ebook includes practical worksheets to help you plan and execute your online strategy. Plus, checklists at the end of each chapter make managing your progress a breeze. Ready to get started?

Bio:

Andrea RowlandA former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses through her work as managing editor of the GoDaddy Garage. When she’s not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.

 

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3 reasons you want to Learn How to Blog 30 May

3 Reasons Why You Want to Learn How to Blog

You’re in business. You have a website. How do you attract people to your site? With a blog. That’s why you need to learn how to blog.3 Reasons you want to Learn How to Blog

The “if you build it they will come” mentality of a website doesn’t work in today’s inbound marketing world. People will search for what they want when they want or need it and it’s up to you to make sure your content comes up when they’re looking for what it is you have to offer.

Here are the 3 Reasons why you need to Learn How to Blog:

  1. Search Engine Optimization (SEO): When someone searches for what it is you have to offer, the freshest, most relevant content will come up first.
  2. Become known as an Expert in Your Field: The more you blog about what you know, the faster you’ll become a thought leader and an influencer with a following.
  3. Attract Interested Parties to Your Website: When used in combination with social media, you’ll drive potential clients to your website where you can turn a visitor into a lead and later a lead into a sale.

Where do you start?

  1. You need a blog on your website. Having a WordPress website will make it easy to do that.
  2. You need to clearly define your target market(s) and put yourself in their shoes.
  3. You need to learn how to blog properly and effectively.

I hold a blogging class at Greater Phoenix SCORE regularly. Check the schedule on the left or click here for the full schedule of classes.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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