Special Delivery: Attracting readers for your newsletter may seem like the biggest struggle when building your subscriber list, but how about ways to keep that subscriber base active and engaged? If you’re at a loss for how to maintain your current subscribers, we have a quick list of some creative ideas to keep your newsletter fun and engaging.
Start a series
A series is a great way to build both trust and anticipation with your readers. Not sure of what to include in your series? In general, a series should be a way for you to share information that builds your reputation as a trustworthy professional in your field. To do that, you can either create an all new series to highlight a particular facet of your field, or you can reformat some of your older blog posts to fit the purpose (which is an awesome way to drive traffic back to your site).
Share information from another source
This might sound a bit backwards, given that you’re trying to drive business and engagement for your own company. But, from a reliable source, it can lend credibility to you and your business. For example, you might share a published study or news story that’s relevant for your readership. That’s an excellent way to demonstrate that your company is in the business of helping its customers — beyond the scope of your products or services.
Holding a contest can have multiple benefits. It can boost engagement with your customers and serve to highlight your products or benefits. For example, if you have a clothing business, holding an “outfit of the week” contest can show off your clothing line and drive traffic to your social media channels. It’s also a great way to have fun and build a strong community between your customers and your business.
Tips, tricks, and FAQs
Offering a bit of inspiration in your newsletters can also help to increase customer engagement. Going back to the clothing company example, offering tips or tricks for styling certain outfits can inspire your customers to try something that they may not have tried otherwise. Along with that, a quick list of some common questions that you’ve received is an excellent method of providing information to your customers in an easily-digested format.
Tell a story
What better way to prove how awesome your product is than to share how it made a difference to another customer? Or, you might tell behind-the-scenes stories about your business, such as how you overcame a big struggle or why you opened a storefront in your hometown. Sharing stories and testimonials in your newsletter can build trust in your business by personalizing it for readers.
Conduct polls and surveys
Get your readers involved by using your newsletter as an opportunity to ask for feedback. Solicit your subscribers’ input about new products, ways to improve, even blog post ideas. Their opinions can help you better your business — and simply asking for that feedback will make your readers feel like their opinions matter.
Ready to get started? Use this list of creative newsletter ideas to produce content that will keep your readers coming back for more.
About the Author:
A regular contributor to the GoDaddy Garage, Stacey Hartman has been with GoDaddy for more than eight years. She loves helping customers with SEO and business distribution via GoDaddy’s Search Engine Visibility and Get Found tools. Outside of work, she enjoys traveling, gaming, reading, and baking award-winning cheesecakes.