Tag: Internet

How to Blog Effectively

Written By: Giselle Aguiar

Besides providing the Google search engine with fresh content as explained in my last article on Google and Content Marketing blogging has other purposes:

1. It establishes you or your company as an expert in your field

2. It increases brand visibility, builds trust and credibility

3. It helps promote yourself or your business, website and brand

4. It helps you build a platform and grow a following

5. It’s a great way to share opinions, how-tos, reviews, advice, comments on news

6. It generates traffic and potential leads to your website and makes your website come alive

What to Blog About

  • Give your readers solutions to their problems
  • Get to the point – do a good detailed headline and deliver on the message
  • KISS – Keep it Short and Sweet – don’t try to impress people with fancy words, write in a conversational tone. Keep it on point and don’t ramble on. Under 500 words.
  • Give examples of success stories, case studies or testimonials
  • Write about hypothetical situations like “Don’t let this happen to you!”
  • Repurpose old articles – rewrite them to make sure it’s not duplicated elsewhere
  • Be educational, informative and entertaining
  • Invite guest bloggers – folks that are influencers in your industry
  • Stick to your topic and industry
  • Write eye-catching, headlines that peak curiosity

You don’t have to Reinvent the Wheel

There’s a ton of content already online so if you don’t consider yourself a creative writer, you can easily take a snippet from someone else’s content and comment on it. YouTube has lots of videos that are related to your industry that you can embed into your blog post then summarize or comment on it.

For example, I have a client, US-Africa Gateway [], they are a portal for businesses wanting to do trade in Africa. As you may imagine, there’s a lot of news and content available. Too much actually. Many times when I start writing something, I find that someone already wrote it. I’ve taken to searching YouTube for relevant videos, then embedding them in the blog post and writing a summary with other links to the client’s site. Here’s a sample post.

If you’re going to do this, make sure that the videos you are using aren’t from a direct competitor. Don’t edit the video. Keep the link to the originating YouTube channel. The best ones to use are from industry experts or news channels with relative content to your business.

Take advantage of what’s trending. Monitor Twitter and Google+ to see what’s people are talking about and take advantage of trends in your industry. But check why it’s trending before you proceed. Make sure a phrase is not trending because of some sort of tragedy.

How Often Should You Blog?

The “rule of thumb” is blog at least once a week and tweet and post several times a day. I believe it depends on the business and the industry. If you’re a small business, once a week, should be sufficient. If you have the time, twice a week. Be consistent. If you decide to blog once a week, try to keep to the same day. Followers will get used to a regular schedule.

If your business is larger and more complicated, you may have enough material to write about daily.

Have an editorial calendar. This will help you plan articles in advance. Use Google Calendar or a simple spreadsheet.

Schedule posts to publish in the future. If you find yourself with a little extra time, write 2 or 3 posts and schedule them to post at different times in the week or month.

Promote Your Blog

  • Share your blog post links on social media. This adds links to the site that helps with SEO and increases your following.
  • Always post to Google+ at least once. It’ll get indexed in the search engine immediately.
  • Add the blog post to your email newsletter. Quote the first paragraph, then link to the post with “click here to read more…” This will drive folks to your website.
  • Share it with your groups on LinkedIn – but don’t post too often! Read the group’s rules for discussions and respect them. Keep relevant to the topic.

4 Things You Must Do

1. Give readers a call-to-action at the end – click her to download a free e-book, click here for a free consultation, subscribe so you don’t miss the next installment…

2. Always add a graphic – the social media networks like Google+, Facebook, LinkedIn and Pinterest love graphics and add it to the post which makes it more eye-catching. Infographics are very popular now.

3. Make it easy for folks to share your content with their friends on social media – have share buttons in several place on your blog.

4. Make it easy for folks to follow you on the networks. If they like what your wrote, they are likely to follow you to get more information. Have follow buttons and/or widgets with quick links to your social media pages.

5. Make sure you have a RSS (Really Simple Syndication) feed properly set up to make it easy to subscribe to the blog.

Next time: Optimize your website for social media

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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Google SEO & Content Marketing

Written By: Giselle Aguiar, AZ Social Media Wiz (Updated 9/16/14)

Google SEO & Content MarketingAbout a year ago, Google came out with its Penguin update and changed their algorithm in attempts to get more relevant results for searches. Everything you ever knew about Search Engine Optimization will no longer work. If you were on page one of a Google search, now you may be on page six. Nobody looks at page six.

Before, the more keywords you had on a webpage, the higher it would rank in the Google search results. Not anymore.

Google now looks for and recognizes relevant content

What’s Relevant Content?

Relevant content is basically informative articles related to the topic or industry of the website. For instance, if you’re a landscaper in Phoenix, you’re going to have content on desert landscaping and gardening tips. If you start writing about tax tips, Google is going to demote your site.

Why should you care?

Google Owns Search in 2014Google share of all Internet searches is 86% with Bing and Yahoo struggling to even exist. Now Google has closer to 90% of all searches. Bing and Yahoo will never catch up no matter how hard they try.

It’s now about Content Marketing

The old way of doing SEO is referred to as “black hat” tactics and if you continue to do things the old way, Google will demote you. They may even flag you as a spammer. You do not want that to happen.

You need to provide Google with fresh, relevant content on a regular basis written for the human reader. That’s where blogging comes in. (I’ll get into the specifics of blogging in my next article.) You need to blog at least once a week.

Think like a searcher. What will a potential customer enter in the Google search box to get to your site? Do some keyword research. Google has a keyword tool to help you choose the best keywords pertaining to your site. Choose the ones that have a high number of search requests with less competition.

Once you have your keywords, use them carefully within your blog. Have a thesaurus handy so you don’t repeat the same keyword or phrase over an over again.

Do not duplicate content. Google will demote your site for that also. If you need to “repurpose” an old article, rewrite it. If identical content exists on another site that is no longer working, delete it from there.

Don’t over advertise or sell. Be educational. Don’t have more than 25% of advertising on your site.

Have “back links” to your content from recognized sites like the social media networks, StumbledUpon, Digg, Reddit, and other sharing sites. Don’t “exchange links” with sites that are not relevant to yours in some way. For example, if you’re a contractor, exchanging links with interior decorators or Realtors makes sense. Having links on a food site doesn’t.

Promote your blog on the social networks especially Google+. Google indexes it immediately in the search engine. (I’ll get into detail about Google+ and the other networks in future articles.)

If you don’t consider yourself a good writer, hire someone who is or at least have someone edit your articles before posting.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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