Tag: Internet

Holiday Candles 30 Nov

Use social media to showcase your brand’s holiday spirit

No matter what winter holiday you celebrate (or don’t celebrate), you can tap into the holiday spirit to benefit your small business.

‘Tis the season for intense shopping and searching for the perfect gift, and for giving back to individuals and causes that matter. That’s an ideal opportunity to use social media to showcase your brand in the light of giving and receiving—and promote the stuffing out of it.

The key? Be AUTHENTIC. People are getting sold so much they don’t need one more brand trying to convince them to commit to something they don’t want or need. Make your business stand out among all the holiday noise by:

  • Focusing on helping your customers, instead of selling to them.
  • Giving them sincere advice, related to your brand, that will help them survive and thrive during the holidays.
  • Connecting with them on a more personal level via any and all social media channels you use.

If you are familiar with social media, you understand that each type of social channel has its own unique personality. Here are a few holiday marketing ideas for some of the most popular social networks:

Facebook

Use your business’s Facebook page to show your followers what the holidays really mean to you by featuring people in your company. It gives your followers and inside look at your business and makes your brand feel more human. It is also a great time to showcase philanthropic events your brand is participating in; make sure to post pictures and videos of the event! Encourage others to join in on the generosity as well.

GoDaddy Cares Facebook post

Instagram

Instagram is all about the visuals! Host an Instagram contest that features your customers and how they spread cheer! Ask your customers how the celebrate the holidays and have them share their photos by tagging your brand and including a specific hashtag in their caption. Reward your followers with a worthwhile prize and watch the pictures pop up in your feed! You can even repost the customer-curated images throughout the season. Bam!

Twitter

Twitter is a conversational platform that operates in real-time. To get the convo going, create a themed hashtag to spark a discussion between you and your customers. Host a twitter chat about holiday tips and tricks. This lets you connect with your followers AND provides an opportunity for them to learn and share.

Pinterest

Pinterest is the place people get inspired! Pin pictures of table settings or how to get your holiday meal prepared with no stress. Create boards that will help your followers keep calm and collected during this often stressful time. Use Pinterest’s buyable pin feature to slip in a relevant product or two.

Pinterest holiday contest

Whatever social media networks you choose to leverage for your small business this holiday season, just remember that the holidays are about more than gift-giving. Give your followers and opportunity to see your brand in authentic, generous light. By doing so, you’ll be sure to inspire others with your brand and truly stand out in the crowd!

Greater Phoenix SCORE regularly holds classes on marketing and social media. Click here for upcoming class schedule.

By Jillian Johnson for GoDaddy

About the Author:

Jillian Johnson with GoDaddyJillian Johnson is a social media specialist at GoDaddy. She’s committed to contributing bold and innovative ideas for sharing brand and personal narratives online, and believes that a carefully crafted digital identity can be a game-changer for both businesses and individuals. In Jillian’s world, there’s a GIF for every emotion and a dance battle is the best way to settle a conflict. In her spare time, she is exploring Seattle, one local spot at a time.

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Branding on LinkedIn

You want to be a LinkedIn All-star with a completed profile
You want to be a LinkedIn All-star with a completed profile

LinkedIn is a powerful marketing tool that most people think is just a place to have your resume when you’re looking for a job. It’s so much more than that!

LinkedIn is the largest professional network.

Do you belong to a chamber of commerce or association? Well, LinkedIn is live networking on steroids and online. It’s where you can literally toot your own horn, give advice, get known as an expert in your field, meet people who can give you referral as well as start building relationships with potential customers.

LinkedIn gives you several opportunities to brand yourself or your company by allowing you to upload files and videos, both in your summary and in your experience. Everything you put on your LinkedIn profile page is part of your branding:

  • Picture
  • Headline
  • URL – the web address for your personal profile (get rid of the numbers!)
  • Summary
  • Experience
  • Skills
  • Education
  • Projects
  • Writing for LinkedIn’s blog – yes anyone can!

Your LinkedIn profile heading is crucial.

You have a few seconds to catch someone’s attention. Your headline appears next to your name and picture every time you share a post or link on your LinkedIn updates. This video from LinkedIn gives a cool tip on how to stand out from the crowd with your profile headline.

So go right now to change that LinkedIn headline!

We’ve got a “LinkedIn: Beyond the Resume” class coming up, that’s given regularly, you’ll learn everything you need to have a completed profile, how to build a company business page, what to post where and writing for LinkedIn. Check the class schedule here.

LinkedIn, like all the major social media networks, is a powerful branding tool – learn how to use it properly and effectively!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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Today's Customer Service 3 Nov

Today’s Customer Service

Whether good or bad, customers now have several channels to voice their opinions of a business, product, service, restaurant, store, your business!
Customer service isn’t what it used to be!

These days, you really have know your customer. According to eMarketer

  • 43% of Internet users are more forgiving of companies that they think know them.
  • 57% say that mistakes make them think about swtiching
  • 52% say they like it when service is personalized to them or their business
  • 49% say it should matter who they are

Before, one happy person would tell just a few friends. Now, with social media, they tell a few thousand friends. Same applies to an unhappy customer.

Today's Customer SerivceAnd that’s after a positive experience. An unhappy customer expects a very quick response especially if they post something on social media.

One thing’s for sure, if you understand today’s buyer, you’re going to have problems.

A SCORE mentor can help you define and get to know your customer. Click here to schedule a free mentoring session in Phoenix valley location near you!

Written by Giselle Aguiar, AZ Social Media Wiz

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3 Tips to Convert Leads into Sales

You’ve got a great website, you’re blogging and using social media to drive people to your website – you’re generating leads. Now, how do you convert those leads into sales?

In this video, Kate McShea shared 3 tips to help you convert leads into sales:

  1. Make sure your marketing is congruent. If you promise something in a social media post, then the link should go to that product or service – a landing page specifically for that item.
  2. Tell your prospects what you want them to do – that’s a call-to-action. Make it easy for people to give you their contact information, at least their email address. Don’t ask for too much because people won’t fill out a long form to get a freebie.
  3. Follow-up! They downloaded your freebie, that converted them from a visitor to a warm lead. They’re interested. Send them a follow-up email. Call them if you have their phone number.

This graphic from SCORE partner, Infusionsoft, explains the new “conversion funnel”.

3 tips to convert leads into sales

If you need to run your marketing ideas by a pro, a SCORE mentor can help! Click here to schedule a free mentoring sessions with someone who’s been there and done that!

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Here’s What You Missed by Not Following SCORE on Twitter!

Twitter - follow meTwitter is an excellent way to get the latest news and follow influencers in various industries. You can click the “star” to “favorite” or bookmark the tweet to read it later or you can save tweets by theme in a “collection”. Use the free Twitter tool, TweetDeck to do that. TweetDeck is a great way to manage tweets, schedule them to post in the future, monitor your notifications, monitor your competitors in a private list, and much more!

Here’s a sample of some of the tweets recently tweets on SCORE’s Twitter account:


Twitter Collection Column in TweetDeckWe’ve used a cool, free feature of TweetDeck to create this embedded widget. In TweetDeck, click on the “+” sign to add a column and select “collection”. Name your collection then “collect” tweets that you’d like to embed in a blog post.

In the Collections column, click on the control icon at the top of the column then click “Share”, then “Embed” and you’ll get a page were you can format how you want it to appear. Then click get code and paste the code in the “text” tab of the blog post. Don’t paste it in the “visual” because then all you’ll see is code.

Twitter is a powerful tool to get exposure, reach your target market and get search engine optimization (SEO) because tweets come up in Google searches.

Cool New Twitter Tool to Save Time & Get Extra Exposure

Does the Ratio of Twitter Followers & Following Matter?

What’s the Best Time to Tweet?

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What is the domain aftermarket and how can it help your business?

What is the domain aftermarket and how can it help your business?

Have you ever struggled to find a domain name for your business’s website, or settled on a domain name you are not quite satisfied with? Do you want a name that can pass the radio test — when someone hears your domain name in a 10-second radio spot and actually remembers how to get to your website?

If you’re looking for a domain name for a new business or an upgrade that is short, memorable and brandable, consider checking out the aftermarket for domain names.

The aftermarket is broad term encompassing all sales of domains that are already owned by someone who is interested in selling their domain name to someone else. This can be through a place like eBay or GoDaddy Auctions. There are literally millions of great domains, many of which will never be back on the traditional market and can only be purchased in an aftermarket.

These names will likely cost more than a normal domain registration price. Why? In general, they’re more valuable. You’ve probably read about some domain name selling for millions of dollars, but the truth is most sell in the hundreds to couple thousand dollar range — an investment you can easily offset with the additional sales and exposure a great domain name offers your business.

Let’s say you own a notary service in New Jersey with the domain, TomsNotaryServices.net. You see the domain, NjNotary.com, for sale on the aftermarket for $1,400. Think how much more memorable that domain would be on your ads, business cards, even the side of your company van. And you could easily recoup its cost with new and retained business in a year. Then, by next year when the domain renewal is only about $15, you’ll continue to realize even more profit from the name.

That’s good business.

How does the name help you, exactly? Well, in more ways than I have space for here. A lot of business is word of mouth, and it’s easy for people to recommend you if they can remember your website address. NjNotary.com is easier for someone in New Jersey to remember than TomsNotaryServices.net. If you get one more referral a month because someone remembers your domain name, what is that worth to you?

A strong domain name also gives an air of authority. When people hear the name “NjNotary” or see it in a list of search engine results for “notary service in NJ,” it will stand out.

The aftermarket is chock full of domains that are memorable, brandable, descriptive and affordable. If you’re looking for a high-quality domain name to build a real business on, check the aftermarket in addition to the primary market. You might be surprised at what you are able to find there and what having an excellent domain name can do for your business.

By Joe Styler for GoDaddy

About the author:

Joe StylerJoe Styler serves as product manager for the aftermarket at GoDaddy. He’s responsible for marketplace products including any purchase, sale, or monetization of a domain name. During his nine-year tenure at GoDaddy Joe has served in a variety of directorial and supervisory roles. His passion is seeing his customers become successful in their business goals when using the aftermarket. He has been interested helping people with transactions on the Internet for more than 20 years. Joe received his B.A. from Moody Bible Institute in Chicago, and his Masters in Divinity from Gordon Conwell in Massachusetts.

Photo Credit: Thomas Hawk via Compfight cc

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