Tag Archives: LinkedIn

How to Establish Your Brand in Social Media

This post originally appeared in the AZ Social Media Wiz Blog.

You are Your Brand!

You Need to Know How to Establish Your Brand in Social MediaWhether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything.

You join a group like the chamber of commerce or an association as your business to promote your business. However, you attend networking lunches and other events as yourself. At that point, you are your brand!

So, your personal profiles in the social networks play an important part.

I know some of you want to stay as incognito as possible – get over it.

Like joining a networking organization, you get out of it what you put into it. That’s how today’s marketing works.

You can automate a lot of the media, but you still have to be social!

Is your LinkedIn profile 100% complete? Are you an “All-Star” or at least an “Expert”? If someone Googles your name, your LinkedIn profile usually comes up in the top 3 search results. And remember, you only have one chance to make a good first impression!

You Need to Know How to Establish Your Brand in Social Media
Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.

Just like you wouldn’t go to a networking event with a paper bag over your head – your online image is just as important. You don’t want fuzzy graphics or logos that are cut-off.

An incomplete social media profile is like having a sloppy lobby!

Branding should be consistent on all the social networks. They are like extensions of your website. People should know in seconds what you do and what you have to offer.

The average person has an attention span of 7 seconds.

Google indexes all the social media profiles – both personal and business.

Social Media is Here to Stay

It’s no joke. Yes, it could be fun and entertaining and annoying at times, but if you know how to work it properly, it can be a very effective marketing tool.

The key is to clearly identify your target market(s) and figure out which networks they use the most.

Though you should have a presence in the major ones: Facebook, Twitter, Google+, and LinkedIn, not everyone has to be on Pinterest, Snapchat or Instagram. It all depends on who you want to reach.

If you’re more B2C (Business to Consumer), you should be mastering Facebook, Pinterest and maybe Instagram. If you’re trying to reach the younger generation (12-24), you should check out Snapchat. B2B (Business to Business) – focus on LinkedIn and Facebook. If you want to drive traffic to your website (and who doesn’t), then you can automate content to Twitter and Google+.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. Join her on Wednesdays with the Wiz on Facebook Live at 4 pm MST every Wednesday.

 

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16 May

Getting the Best Results from LinkedIn

Practically everyone knows about LinkedIn now, but not everyone uses it well or even at all.

Why? Hearing how it works is one thing; most of us learn by doing. Right?

There are a few main aspect of how and why LinkedIn is important. Business owners use it to find competitors, customers, employees or even suppliers and vendors. Others looking for contracts or jobs explore the range of opportunities LinkedIn offers through their services. Salespeople now find LinkedIn to be a resource to garner glimpses of companies and potential leads for their products and/or services.

Let’s focus on Business Owners. Many features of LinkedIn cross over, the importance of personal profiles, business pages and even showcase pages can be key features in building your business. LinkedIn has become one of the world’s most respected business and professional resources. Most often when you have a question about a person or company where do you go? Google, right?

Google yourself and/or your company. Do you do that often to see what shows up? If you are on LinkedIn and don’t have a personal website or have your company website set up with appropriate SEO features, then more than likely you will notice your LinkedIn profile as being in the top Google results. That should be enough to cause panic. Relax, it just means that you need to develop great profiles.

When you look at your profile status, is it All-Star quality? What does that mean? It means your profile meets the professional standards LinkedIn requires for the best opportunities for you. The better you fit in, the more you can stand out. It’s like learning the rules before figuring out how to bend or break them. Of course, you may possibly not even know them.

What if you did? Would you be more attractive to potential customers? You look for it in others, right?

SCORE presents many opportunities for business owners to learn and practice important business development features. This LinkedIn workshop goes a little deeper with a hands-on practice of the material being presented. Facilitating that kind of environment can be a little challenging, so the class size is limited. You’ll also get a copy of the workbook being used.

Join us! Sign up for this hands-on session, – at SCORE Tuesday, May 24 from 12 – 4pm, before it fills up. Bring your laptop and jump in, explore – get your questions answered. Click here to register!

Smartphones are discouraged. Tablets might work if you have a keypad.

ZenBenefielAbout the Author:

Zen Benefiel is an accomplished author, coach, facilitator and speaker with Masters degrees from the University of Phoenix in Business Administration and Organizational Development. Zen is a blogger, social media expert, trainer and web developer since 2000 with a collection of works at www.zenbenefiel.com. Zen is also co-host of 2 Small Biz Guys talk radio show on Star Worldwide Networks.

 

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It's not who you know it's who your friends know 26 Apr

It’s Not Who You Know, it’s Who Your Friends Know

Who are your Friends? Remember the “6 Degrees of Separation”? Supposedly, “any two people on Earth are six or fewer acquaintance links apart.” (Wikipedia)

Social Media Friends - Networking on SteroidsNow, with social media – Networking on Steroids – it’s more like 3.5.

If you want to meet someone, let’s say an influencer in your field —

  • someone that you’re target market looks up to
  • someone with a huge following
  • someone that if they liked you, your service or your product and they shared it with their friends, you’d be set

How do you meet that person? More than likely they’re part of your LinkedIn network.

2 people join LinkedIn every second

linkedLinkedIn Mystery PersonIt’s easy enough to connect with them, but if they viewed your LinkedIn profile right now, would they be impressed? Would that person think that you were an expert in your field?

Or does your LinkedIn profile look like you’re looking for a job rather than owning your own company? It makes a difference. Or are you one of many Mystery People who don’t have a professional looking head shot.

You are your BRAND.

If you own your own company, on LinkedIn, you are an employee of that company. A company cannot have personal profile. A company gets a company profile and that’s how they’re indexed. If someone is searching for you, they can narrow the search by company or person. If you’re not in the right category, you won’t come up. (By the way, if someone Googles you or your company name, LinkedIn profiles are usually in the top 3 search results.)

This is Networking

You don’t join a chamber of commerce to sell your products. Well, yes, that is the ultimate goal, but the person you’re sitting next to at the lunch probably doesn’t want or need your product or service. HOWEVER, they may know someone who does.

You don’t know who they know. You don’t know who their clients are or their neighbors or family members. The more you get out there and are visible, the more you’ll be known for what you do. Every time you publish and article (post) on LinkedIn, you solidify your credibility all the more. Every time you share some useful information to a group you get noticed.

It’s See and be Seen

You want to become an influencer, a newsmaker, be known as the expert. LinkedIn can help, if you learn how to use the tool properly and effectively.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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What's your competition doing online? 4 Jan

What’s Your Competition Doing Online?

Most every business has competition.

It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.

  • Google Search – put yourself in your target market shoes and enter in the search box – not your company name – but the keyword or phrase that they would enter. (Like “auto repair Phoenix”.) Who comes up first in organic search (not paid)? If it’s not your business, you have to address this. (Related: An SEO Tale of Two Auto Repair Shops). What are they doing that you’re not?
  • Feedly.com – Feedly is your online newsstand. You can subscribe to your competitors’ blogs to see how often they’re blogging and what they’re blogging about. Is it good material? Is it well-written?
  • Facebook: Once you have 100 likes on Facebook, you can add “Pages to Watch” in your “Insights”. Here you can see how many new likes a competitor’s gotten, how many they have all together, how many posts in any given week and the engagement.What's your competition doing online?
  • Twitter: Create a “private” list of your competitors, then add a column in TweetDeck to monitor their tweets. How often are they tweeting? What are they sharing? Is it all about them or do they share other people’s content?
  • LinkedIn: Follow someone without connecting to them. Not many people know that you can do this. You can see the updates. Same thing – what are they sharing?

Here are some things you don’t want to do if you want to stay incognito to them:

  • Like their page on Facebook, add them to a circle in Google+, or add them to a public list on Twitter – they will be notified.
  • View their profile on LinkedIn too many times. Yes, you have do it once to follow them, but that’s it. People are notified when someone views their profile. And no, you don’t want to keep your identity private. You do want potential clients an referral sources to find you.
  • Subscribe to their blog or newsletter via email.

Coming up first in organic Google search is critical. Paid advertisements get ignored. You can come out on top if you incorporate:

  • Proper search engine optimization on your website
  • Blogging 3 times a week
  • Posting regularly on the major social networks

You CAN learn how to do this! Check out my classes — SEO, Using LinkedIn and Learn How to Blog at Greater Phoenix SCORE.

About the Author, Giselle Aguiar, AZ Social Media Wiz

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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Branding on LinkedIn

You want to be a LinkedIn All-star with a completed profile
You want to be a LinkedIn All-star with a completed profile

LinkedIn is a powerful marketing tool that most people think is just a place to have your resume when you’re looking for a job. It’s so much more than that!

LinkedIn is the largest professional network.

Do you belong to a chamber of commerce or association? Well, LinkedIn is live networking on steroids and online. It’s where you can literally toot your own horn, give advice, get known as an expert in your field, meet people who can give you referral as well as start building relationships with potential customers.

LinkedIn gives you several opportunities to brand yourself or your company by allowing you to upload files and videos, both in your summary and in your experience. Everything you put on your LinkedIn profile page is part of your branding:

  • Picture
  • Headline
  • URL – the web address for your personal profile (get rid of the numbers!)
  • Summary
  • Experience
  • Skills
  • Education
  • Projects
  • Writing for LinkedIn’s blog – yes anyone can!

Your LinkedIn profile heading is crucial.

You have a few seconds to catch someone’s attention. Your headline appears next to your name and picture every time you share a post or link on your LinkedIn updates. This video from LinkedIn gives a cool tip on how to stand out from the crowd with your profile headline.

So go right now to change that LinkedIn headline!

We’ve got a “LinkedIn: Beyond the Resume” class coming up, that’s given regularly, you’ll learn everything you need to have a completed profile, how to build a company business page, what to post where and writing for LinkedIn. Check the class schedule here.

LinkedIn, like all the major social media networks, is a powerful branding tool – learn how to use it properly and effectively!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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