Written By: Giselle Aguiar, AZ Social Media Wiz (Updated 9/16/14)
About a year ago, Google came out with its Penguin update and changed their algorithm in attempts to get more relevant results for searches. Everything you ever knew about Search Engine Optimization will no longer work. If you were on page one of a Google search, now you may be on page six. Nobody looks at page six.
Before, the more keywords you had on a webpage, the higher it would rank in the Google search results. Not anymore.
Google now looks for and recognizes relevant content
What’s Relevant Content?
Relevant content is basically informative articles related to the topic or industry of the website. For instance, if you’re a landscaper in Phoenix, you’re going to have content on desert landscaping and gardening tips. If you start writing about tax tips, Google is going to demote your site.
Why should you care?
Google share of all Internet searches is 86% with Bing and Yahoo struggling to even exist. Now Google has closer to 90% of all searches. Bing and Yahoo will never catch up no matter how hard they try.
It’s now about Content Marketing
The old way of doing SEO is referred to as “black hat” tactics and if you continue to do things the old way, Google will demote you. They may even flag you as a spammer. You do not want that to happen.
You need to provide Google with fresh, relevant content on a regular basis written for the human reader. That’s where blogging comes in. (I’ll get into the specifics of blogging in my next article.) You need to blog at least once a week.
Think like a searcher. What will a potential customer enter in the Google search box to get to your site? Do some keyword research. Google has a keyword tool to help you choose the best keywords pertaining to your site. Choose the ones that have a high number of search requests with less competition.
Once you have your keywords, use them carefully within your blog. Have a thesaurus handy so you don’t repeat the same keyword or phrase over an over again.
Do not duplicate content. Google will demote your site for that also. If you need to “repurpose” an old article, rewrite it. If identical content exists on another site that is no longer working, delete it from there.
Don’t over advertise or sell. Be educational. Don’t have more than 25% of advertising on your site.
Have “back links” to your content from recognized sites like the social media networks, StumbledUpon, Digg, Reddit, and other sharing sites. Don’t “exchange links” with sites that are not relevant to yours in some way. For example, if you’re a contractor, exchanging links with interior decorators or Realtors makes sense. Having links on a food site doesn’t.
Promote your blog on the social networks especially Google+. Google indexes it immediately in the search engine. (I’ll get into detail about Google+ and the other networks in future articles.)
If you don’t consider yourself a good writer, hire someone who is or at least have someone edit your articles before posting.
About the Author:
Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.