Tag: online marketing

How to Establish Your Brand in Social Media

This post originally appeared in the AZ Social Media Wiz Blog.

You are Your Brand!

You Need to Know How to Establish Your Brand in Social MediaWhether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything.

You join a group like the chamber of commerce or an association as your business to promote your business. However, you attend networking lunches and other events as yourself. At that point, you are your brand!

So, your personal profiles in the social networks play an important part.

I know some of you want to stay as incognito as possible – get over it.

Like joining a networking organization, you get out of it what you put into it. That’s how today’s marketing works.

You can automate a lot of the media, but you still have to be social!

Is your LinkedIn profile 100% complete? Are you an “All-Star” or at least an “Expert”? If someone Googles your name, your LinkedIn profile usually comes up in the top 3 search results. And remember, you only have one chance to make a good first impression!

You Need to Know How to Establish Your Brand in Social Media
Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.

Just like you wouldn’t go to a networking event with a paper bag over your head – your online image is just as important. You don’t want fuzzy graphics or logos that are cut-off.

An incomplete social media profile is like having a sloppy lobby!

Branding should be consistent on all the social networks. They are like extensions of your website. People should know in seconds what you do and what you have to offer.

The average person has an attention span of 7 seconds.

Google indexes all the social media profiles – both personal and business.

Social Media is Here to Stay

It’s no joke. Yes, it could be fun and entertaining and annoying at times, but if you know how to work it properly, it can be a very effective marketing tool.

The key is to clearly identify your target market(s) and figure out which networks they use the most.

Though you should have a presence in the major ones: Facebook, Twitter, Google+, and LinkedIn, not everyone has to be on Pinterest, Snapchat or Instagram. It all depends on who you want to reach.

If you’re more B2C (Business to Consumer), you should be mastering Facebook, Pinterest and maybe Instagram. If you’re trying to reach the younger generation (12-24), you should check out Snapchat. B2B (Business to Business) – focus on LinkedIn and Facebook. If you want to drive traffic to your website (and who doesn’t), then you can automate content to Twitter and Google+.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing specialist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and teaches once a month at SCORE. Join her on Wednesdays with the Wiz on Facebook Live at 4 pm MST every Wednesday.


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Free ebook: Take Your Small Business Online 7 Jun

Free ebook: Take Your Small Business Online

It’s a fact: If your small business isn’t online, you’re missing opportunities.

Take your small business online.Stats from the Pew Research Center show that nearly 90 percent of adults in America use the internet — and they turn to the web more than any other source to find local businesses and services. A web presence gives your business the opportunity to:

  • Be more accessible. Unlike a physical storefront, a website is open 24 hours a day, seven days a week, to showcase your products and services, contact information, store hours, and more.
  • Build your brand. You don’t need a huge advertising budget to build your brand. No matter how small you are, you can afford to use a website, social media profiles and other web-based efforts to raise brand awareness, establish credibility, and develop a loyal customer base.
  • Establish credibility. These days, if your business doesn’t show up online — with a website, a Facebook page, online reviews — people don’t think you’re legitimate.
  • Connect with customers. From social media to email marketing, web-based tools offer endless possibilities for engaging with your target audience. And you don’t even have to change out of your sweats.
  • Generate leads. By taking a strategic approach to online marketing, you can leverage a website, social media profiles, contact forms and email marketing campaigns to get sales leads. And that’s what it’s all about, right?

With a little help, you can get your business on the web — with a dedicated website, social media pages, and online directory and map listings — in less time (and likely with less money) than you think.

Get a step-by-step guide to take your small business online:

If you’re ready to take your business online but aren’t sure how to get started, check out our new ebook: Take Your Small Business Online: A Step-by-Step Guide for Launching Your SMB on the Web. Just follow that link over to the GoDaddy Garage to download your free copy and learn how to:

  • Secure a domain name that represents who you are and what you do at a glance. Get the skinny on new industry- and geo-specific domain extensions.
  • Launch a website dedicated to telling your story. We’ll walk you through your website building options, whether you want to take a DIY approach or hire a pro to create a site for you.
  • Create web content that will resonate with customers and potential customers. Learn how to text and images can work together to make your brand shine online.
  • Get started with search engine optimization to make sure the right people see that content. From incorporating keywords into your website copy to taking advantage of metadata, you’ll learn how to take SEO baby steps to attract the attention of search engines.
  • Use social media to promote your brand and build relationships with customers and prospects.
  • Generate leads with your website, professional email and online directories.
  • Measure your website’s effectiveness with Google Analytics.

The free ebook includes practical worksheets to help you plan and execute your online strategy. Plus, checklists at the end of each chapter make managing your progress a breeze. Ready to get started?


Andrea RowlandA former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for small businesses through her work as managing editor of the GoDaddy Garage. When she’s not writing or editing, she likes to experiment with baking, travel, read, and dip her toes in the ocean.


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3 reasons you want to Learn How to Blog 30 May

3 Reasons Why You Want to Learn How to Blog

You’re in business. You have a website. How do you attract people to your site? With a blog. That’s why you need to learn how to blog.3 Reasons you want to Learn How to Blog

The “if you build it they will come” mentality of a website doesn’t work in today’s inbound marketing world. People will search for what they want when they want or need it and it’s up to you to make sure your content comes up when they’re looking for what it is you have to offer.

Here are the 3 Reasons why you need to Learn How to Blog:

  1. Search Engine Optimization (SEO): When someone searches for what it is you have to offer, the freshest, most relevant content will come up first.
  2. Become known as an Expert in Your Field: The more you blog about what you know, the faster you’ll become a thought leader and an influencer with a following.
  3. Attract Interested Parties to Your Website: When used in combination with social media, you’ll drive potential clients to your website where you can turn a visitor into a lead and later a lead into a sale.

Where do you start?

  1. You need a blog on your website. Having a WordPress website will make it easy to do that.
  2. You need to clearly define your target market(s) and put yourself in their shoes.
  3. You need to learn how to blog properly and effectively.

I hold a blogging class at Greater Phoenix SCORE regularly. Check the schedule on the left or click here for the full schedule of classes.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official social media, newsletter and blog manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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16 May

Getting the Best Results from LinkedIn

Practically everyone knows about LinkedIn now, but not everyone uses it well or even at all.

Why? Hearing how it works is one thing; most of us learn by doing. Right?

There are a few main aspect of how and why LinkedIn is important. Business owners use it to find competitors, customers, employees or even suppliers and vendors. Others looking for contracts or jobs explore the range of opportunities LinkedIn offers through their services. Salespeople now find LinkedIn to be a resource to garner glimpses of companies and potential leads for their products and/or services.

Let’s focus on Business Owners. Many features of LinkedIn cross over, the importance of personal profiles, business pages and even showcase pages can be key features in building your business. LinkedIn has become one of the world’s most respected business and professional resources. Most often when you have a question about a person or company where do you go? Google, right?

Google yourself and/or your company. Do you do that often to see what shows up? If you are on LinkedIn and don’t have a personal website or have your company website set up with appropriate SEO features, then more than likely you will notice your LinkedIn profile as being in the top Google results. That should be enough to cause panic. Relax, it just means that you need to develop great profiles.

When you look at your profile status, is it All-Star quality? What does that mean? It means your profile meets the professional standards LinkedIn requires for the best opportunities for you. The better you fit in, the more you can stand out. It’s like learning the rules before figuring out how to bend or break them. Of course, you may possibly not even know them.

What if you did? Would you be more attractive to potential customers? You look for it in others, right?

SCORE presents many opportunities for business owners to learn and practice important business development features. This LinkedIn workshop goes a little deeper with a hands-on practice of the material being presented. Facilitating that kind of environment can be a little challenging, so the class size is limited. You’ll also get a copy of the workbook being used.

Join us! Sign up for this hands-on session, – at SCORE Tuesday, May 24 from 12 – 4pm, before it fills up. Bring your laptop and jump in, explore – get your questions answered. Click here to register!

Smartphones are discouraged. Tablets might work if you have a keypad.

ZenBenefielAbout the Author:

Zen Benefiel is an accomplished author, coach, facilitator and speaker with Masters degrees from the University of Phoenix in Business Administration and Organizational Development. Zen is a blogger, social media expert, trainer and web developer since 2000 with a collection of works at www.zenbenefiel.com. Zen is also co-host of 2 Small Biz Guys talk radio show on Star Worldwide Networks.


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Credit Card Processing 4 Apr

Top eCommerce Trends for Small Business

The world of eCommerce has revolutionized the way that customers shop and ultimately how businesses sell their products and services. The large company in New York City and the small business in Denver can now compete for the same customers with the click of a button. Having your business online has never been more important.

However, it can be challenging for small business owners to decide which ecommerce strategies to embrace. Fear not! Let’s check out today’s top ecommerce trends for small business.

  1.  Free shipping/ shipping options

Shipping has to be the No. 1 question that most customers ask themselves when buying online. When will my purchase arrive? How much will it cost?

If you are selling an online service, then shipping might not be a concern; but if you sell a physical product, shipping is one of the top trends you need to consider to win the eCommerce game. 

Some larger eCommerce companies such as Amazon offer free two-day shipping with Prime, but you can compete with free priority shipping at a certain purchase point. Other companies add free shipping to a membership program. Consider offering a variety of shipping options.

Here are some examples of how companies big and small are taking advantage of this top eCommerce trend:

Cupcake Royale offers a variety of shipping options.

If you are a small business who cannot offer free shipping, dazzle your customers with a variety of shipping options! One of my favorite local Seattle businesses, Cupcake Royale, offers a handful of great shipping options — including Same Day PostMates Delivery.

Cupcake Royale offers a variety of shipping options in their ecommerce site.

Body Shop offers free shipping to members.

Body Shop offers free shipping to members in their ecommerce site.
The Body Shop is offering free shipping to members and 20-percent off of the entire purchase.

Amazon offers free shipping to Prime members.

Amazon offers free shipping to Prime members and to customers who order $35 or more on the ecommerce site
Amazon offers free shipping to Prime members and to customers who order $35 or more on the site.

2. Multiple payment options

Payment method are a hot eCommerce topic because customers around the world may not necessarily use the same type of payments. In addition to the traditional Visa/MasterCard/ Amex/Discover options, many eCommerce companies are now looking at additional payment methods to ensure that all customers can make purchases easily.

Here are some of my favorite payment gateways:


PayPal eCommerce payment system

PayPal is popular payments method that many customers feel comfortable using to buy from businesses online. And now that PayPal has announced that it will be setting up payment transfers to Cuba, there is almost nowhere on Earth where this payment method will not be accepted.


Stripe payment processing

Stripe is a new company making a huge dent in the online payments space. They offer the ability to add easy-to-use payments to your checkout experience. The nice thing about Stripe is they offer their own payment forms so you don’t have to pay someone to code it for you!

  1.   Retargeting

Retargeting has to be one the top eCommerce tricks that has turned simple online shopping experiences into millions of dollars in profit. Let’s look at an example to show you the power of this trend.

Let’s say you go to a physical store with the intent of buying shoelaces. However, once you get into the store, you start looking at jeans and T-shirts and end up buying those items instead. Once you leave the store, that retailer had no idea that you were looking for shoelaces to begin with. This results in lost revenue for the business.

On the other hand, when a customer shops online they have to type the product into a search bar or click on a particular product to look at it in more detail. By capturing this information, you can retarget that customer with specific products in which they’ve shown an interest. You might wonder if customers get tired of being retargeted — probably not.

Most customers want to feel as though you understand what they are looking for when they visit your site online. Retargeting is a great way to demonstrate that you do.

A lot of retargeting is done through search engines (Google Ads) and social media (i.e. Facebook), but you can retarget customers with products they’ve shopped for on your dedicated ecommerce site. Here’s an example of how Amazon retargeted me with headphones after I searched for similar products on the site:

Amazon retargeting ecommerce

Ready to take your eCommerce business to the next level? Consider implementing one or more of these strategies to captivate your customers.

About the Author:

Angeley Mullins with GoDaddyCurrently working on marketing and product initiatives for GoDaddy, Angeley Mullins is an accomplished strategy, marketing and business development professional who has seen success bringing businesses and ideas to market. She has led marketing for global exports at Amazon.com as well as business development projects at Lehman Brothers. Angeley also has a strong history of partnering with leaders on social business initiatives. She believes that through technology, education and social awareness, we can solve some of the world’s greatest challenges. Connect with Angeley on LinkedIn or follow her on Twitter @AngeleyMullins.


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