Written By The GoDaddy Team
Nearly every website owner wants to get their hands on the secret to search engine optimization (SEO) to maximize their website’s visitors. While you’ll find no one answer for achieving perfect SEO, the effective use of keywords figures into every approach.
We use keywords to search for products, services and answers on search engines like Google®, Bing® and Yahoo!®. When you assign keywords to your website’s pages, you can grasp the interest of search engines and increase your online visibility. This is known as “optimizing” your site.
Choose Keywords for Your Site
The selection of appropriate keywords is very important. When choosing keywords for your website:
- Stay Relevant: A relevant keyword is one that makes sense and is related to what you do. They help online users find your site if they search for it using a search engine.
If a landscaper is writing text for their website’s pages, they should consider relevant keywords like landscape, landscape maintenance, or lawn care.
- Be Specific: As your keywords get more specific, you’ll have less competition and will rank higher. Find keywords that describe what you do, your geographic location, your services, your products, and your business industry.
The same landscaper might use specific keywords like Arizona landscaper, landscape design, or desert landscape for their website’s About Us page.
- Try This: Grab a piece of paper and a pen and start writing down words you would use to describe your business. Think of the word or phrase you would type when searching for your product or service online. Write for 3 minutes. When you stop, select the 5 best words or phrases and start with those.
Incorporate Keywords into Your Site
The perfect keywords will only improve your search engine ranking and traffic if used properly. When incorporating keywords into your site:
- Be Strategic: Once you select your keywords, include them in your website’s page titles, metadata, image names, and page content. For the best results, use every word or word combination, and their variations, at least two to three times per page. Incorporate keywords at the top of the page so search engines identify them right away, before moving on to a different page or site.
- Stay Natural: Overusing keywords will harm your website’s ranking, because search engines read sites like humans do. They evaluate content, and know if a word is used incorrectly or is out of context. The key is to use keywords naturally and avoid sounding spammy! Remember that you’re and writing content for people, not robots.
This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.