Tag: score

Use Keywords to Optimize Your Website

Written By The GoDaddy Team

optimize your website

Nearly every website owner wants to get their hands on the secret to search engine optimization (SEO) to maximize their website’s visitors. While you’ll find no one answer for achieving perfect SEO, the effective use of keywords figures into every approach.

We use keywords to search for products, services and answers on search engines like Google®, Bing® and Yahoo!®. When you assign keywords to your website’s pages, you can grasp the interest of search engines and increase your online visibility. This is known as “optimizing” your site.

Choose Keywords for Your Site

The selection of appropriate keywords is very important. When choosing keywords for your website:

  • Stay Relevant: A relevant keyword is one that makes sense and is related to what you do. They help online users find your site if they search for it using a search engine.

If a landscaper is writing text for their website’s pages, they should consider relevant keywords like landscape, landscape maintenance, or lawn care.

  • Be Specific: As your keywords get more specific, you’ll have less competition and will rank higher. Find keywords that describe what you do, your geographic location, your services, your products, and your business industry.

The same landscaper might use specific keywords like Arizona landscaper, landscape design, or desert landscape for their website’s About Us page.

  • Try This: Grab a piece of paper and a pen and start writing down words you would use to describe your business. Think of the word or phrase you would type when searching for your product or service online. Write for 3 minutes. When you stop, select the 5 best words or phrases and start with those.

Incorporate Keywords into Your Site

The perfect keywords will only improve your search engine ranking and traffic if used properly. When incorporating keywords into your site:

  • Be Strategic: Once you select your keywords, include them in your website’s page titles, metadata, image names, and page content. For the best results, use every word or word combination, and their variations, at least two to three times per page. Incorporate keywords at the top of the page so search engines identify them right away, before moving on to a different page or site.
  • Stay Natural: Overusing keywords will harm your website’s ranking, because search engines read sites like humans do. They evaluate content, and know if a word is used incorrectly or is out of context. The key is to use keywords naturally and avoid sounding spammy! Remember that you’re and writing content for people, not robots.

 

 

godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

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How to Set Up a Board of Advisors

Written By: Bryan Janeczko

When you start a business, it is always useful to create a board of advisors. A board of advisors is a group of business people who can help you with your company, by providing advice you may be missing from key roles or staff. Such a group may include accountants, lawyers, marketers, or other entrepreneurs in later stages of company development. Don’t confuse a board of advisors with your board of directors and investors. These folks are there because they want to see you succeed, but they typically don’t have an investment in your company.

Entrepreneur magazine states that: “When recruiting advisors, look for the holes in your business. Silicon Valley startup expert Cynthia Kocialski says to focus on the jobs not already being done by an expert on your payroll. “Advisory boards are for whatever you don’t have,” she says.

It is important to be clear with an advisor about why you’ve asked them to help. Maybe you need their advice on legal matters, but can’t afford them as a full time lawyer or general counsel. Perhaps a top salesperson, now retired, can help you establish some contacts in the industry where you’re trying to break in.

Some companies award advisors small blocks of stock, typically in the less than .5% of the total company, doled out over time as a thank you and additional incentive to continue to advise.

Many start-up CEOs need advice, but feel that they can’t ask for that help since they’re “in charge.  Foursquare CEO Dennis Crowley discussed the stress of being a CEO and admitted to using not only investors as advisors, but also having a CEO coach. “There’s a difference between a mentor and an advisor,” Crowley said. “An investor may be an advisor. We tell them our strategy, and they try to help us. I get emails all the time from people who want me to advise their company. But typically that person has skin in the game. On the other hand there are mentors or coaches like Jerry [Colonna, his business coach] who help me solve management or personal problems with my job. These are different discussions than the business model problems. I get different feedback from those types of people.”

In addition to having formal advisory boards, a group of women entrepreneurs I know in NYC acts as a feedback group for each other. They meet monthly for coffee, trade business challenges, hold each other accountable, and pass on contacts and generally work towards the success of the non-competitive companies in the group. Mastermind groups exist in the same vein.

Face it – there are a lot of tough challenges to starting a business. Having an additional set of  intelligent minds to support your success is a smart plan.

 

Bryan JaneczkoFounder, Wicked Start
Bryan has successfully launched multiple startups, including NuKitchen and StartOut. His latest venture, Wicked Start, provides aspiring founders with a free startup roadmap to plan, fund, and launch a new venture. He is committed to helping small businesses grow and succeed for the long term.
www.wickedstart.com | Facebook | @WickedStart | More from Bryan

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What is a Hashtag and How do I Use it in Social Media Marketing?

Written By: Giselle Aguiar

What is a Hashtag and How do I Use it in Social Media Marketing?

A hashtag is the pound or number sign (#) placed in front of a keyword or phrase to make it clickable and searchable.

Twitter invented them, but they are now used in Google+, LinkedIn, Instagram and Pinterest. There are rumors that Facebook is going to adapt them, but they haven’t so far.

Hashtags only work with letters. As soon as you add a space or other character, it only takes the letters that are immediately adjacent to the #.

Yes: #socialmedia, #cybersecurity,

No: #social media, #cyber-security

There are several ways to use hashtags in social media marketing:

  1. Add them to your tweets and posts to target a specific audience – be consistent in using them. When someone clicks on it, all your posts will come up.
  2. Use them for a Twitter chat – schedule a Twitter chat and assign it a hashtag. Participants can tweet questions and answers with the hashtag to engage in the conversation.
  3. Use them during a live event or webinar and encourage participants to tweet about it or ask questions.
  4. Ride on a trend’s coattails. Today for instance, I’ve been having fun with: “#ObamaCareInThreeWords” “#IfYouKnowMeYouKnowThat” and “#iGetAnnoyedWhenPeople.” Be creative. How can you use these to promote something, contribute, or just have fun? Check what’s trending on Twitter and Google+ a few times a day.
  5. Add them to your bios on both Twitter and Pinterest.
  6. If you have a decent marketing budget, you can pay to be at the top of searches in Twitter with a “promoted tag.” You’ll see these used for product launches, movie openings, special promotions, during elections and for countless other marketing campaigns.
  7. Take advantage of breaking news, a live event or strange occurrence. One of the best uses of this was Oreo’s “Dunk in the Dark” campaign during the blackout in the middle of the Super Bowl.
  8. Use them for customer service. Monitor your company name with a hashtag in front of it. A good example of this is a story told by a CBS News Technology contributor (pardon, but his name escapes me). He was flying on Delta to San Francisco and he had an issue with the Delta agents at the departing airport. The flight he was on happened to have wifi. He tweeted about his problem with just using Delta’s name. A follower of his replied back, “Use #Delta.” He reposted the tweet and as soon as he landed, there was a Delta employee waiting for him at the gate with an apology and a gift certificate. Their customer service crew was monitoring #Delta.
  9. Tweets with hashtags have a better chance to get retweeted. That’s a goal when using Twitter – to get your followers to retweet (share) your tweets to their followers.
  10. Create your own hashtag, but look at it closely to see if it looks good.

Check out these “Hashtags Gone Wrong”

Here are some Hashtag Tips:

  • Use the same hashtags consistently – I use #socialmedia on every post that I send relating to social media.
  • Check to see why a hashtag is trending before you use to promote yourself. You don’t want to offend anyone.
  • In Twitter, use no more than 3 hashtags in one post. You only have 140 characters so don’t load it up with hashtags. Don’t duplicate words. Add the hashtag in front of words in the sentence.
  • Use as many as you want in Google+, Pinterest, LinkedIn & Instagram – you’re not limited in space as with Twitter.
  • Use TweetDeck to monitor several hashtags at once. It’s a free software program or an add-in to the Chrome browser.
  • Monitor influencers and experts in your field and see how they use them, if they use them. If they don’t use them, you’ll be a step ahead!

With over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, & coaching. For more information visit: http://azsocialmediawiz.com 602-738-1700

 

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Google SEO & Content Marketing

Written By: Giselle Aguiar, AZ Social Media Wiz (Updated 9/16/14)

Google SEO & Content MarketingAbout a year ago, Google came out with its Penguin update and changed their algorithm in attempts to get more relevant results for searches. Everything you ever knew about Search Engine Optimization will no longer work. If you were on page one of a Google search, now you may be on page six. Nobody looks at page six.

Before, the more keywords you had on a webpage, the higher it would rank in the Google search results. Not anymore.

Google now looks for and recognizes relevant content

What’s Relevant Content?

Relevant content is basically informative articles related to the topic or industry of the website. For instance, if you’re a landscaper in Phoenix, you’re going to have content on desert landscaping and gardening tips. If you start writing about tax tips, Google is going to demote your site.

Why should you care?

Google Owns Search in 2014Google share of all Internet searches is 86% with Bing and Yahoo struggling to even exist. Now Google has closer to 90% of all searches. Bing and Yahoo will never catch up no matter how hard they try.

It’s now about Content Marketing

The old way of doing SEO is referred to as “black hat” tactics and if you continue to do things the old way, Google will demote you. They may even flag you as a spammer. You do not want that to happen.

You need to provide Google with fresh, relevant content on a regular basis written for the human reader. That’s where blogging comes in. (I’ll get into the specifics of blogging in my next article.) You need to blog at least once a week.

Think like a searcher. What will a potential customer enter in the Google search box to get to your site? Do some keyword research. Google has a keyword tool to help you choose the best keywords pertaining to your site. Choose the ones that have a high number of search requests with less competition.

Once you have your keywords, use them carefully within your blog. Have a thesaurus handy so you don’t repeat the same keyword or phrase over an over again.

Do not duplicate content. Google will demote your site for that also. If you need to “repurpose” an old article, rewrite it. If identical content exists on another site that is no longer working, delete it from there.

Don’t over advertise or sell. Be educational. Don’t have more than 25% of advertising on your site.

Have “back links” to your content from recognized sites like the social media networks, StumbledUpon, Digg, Reddit, and other sharing sites. Don’t “exchange links” with sites that are not relevant to yours in some way. For example, if you’re a contractor, exchanging links with interior decorators or Realtors makes sense. Having links on a food site doesn’t.

Promote your blog on the social networks especially Google+. Google indexes it immediately in the search engine. (I’ll get into detail about Google+ and the other networks in future articles.)

If you don’t consider yourself a good writer, hire someone who is or at least have someone edit your articles before posting.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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