Tag: search engine optimization

Today's Content Marketing 3 Nov

Video: Content Marketing for Startups

Are you using Content Marketing to promote your business? The more fresh, relevant content you produce or publish, the higher your changes of getting on the first page of Google.

In this video, Susan Su, explains how people read content online and gives some cool advice on how you can get your content seen!

  • Paid advertising isn’t what it’s made out to be. Internet users have “banner blindness”. They don’t pay attention to paid ads or banners that look like an advertisement.
  • There is no such thing as free traffic – you either pay with money or time.
  • 50% of your energy goes into creating the content and the other 50% goes into its distribution.
  • There are many types of “content”.

Any type of marketing requires a marketing plan – even so with today’s digital channels.

A SCORE mentor can help you by reviewing your marketing plan for free. Click here to schedule your appointment.

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Video: The Rise of Content Marketing

Technology is changing quickly and constantly. It’s definitely changed the way consumers find what they want and the way they consume content. It’s important to understand how content marketing works and to figure out how your company can start putting out good, quality content that your target market will want.

Consumers are completely in control.

This video showcases what encompasses the new content.

Content Marketing:

  • It’s the new way to communicate with each other.
  • You can’t rely on the media, you have to become the media.
  • Your unique point of view cannot be duplicated.
  • Brands have to be about more than themselves.
  • The more you tell people not to share it, the more they will share it.
  • Everything has changed.
  • If you don’t focus on content marketing, you won’t be relevant.
  • You’re not going to get attention if you don’t.

Greater Phoenix SCORE holds a Content Marketing class regularly so you can learn how to do it properly and effectively. Click here for the latest class schedule.

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The Future of Social Media is Trust

The Future of Social Media is TrustWhen you hire someone to do work for you, you are entering in a contract of trust. You trust that the person or company that you’re hiring will do what they say they will do. And before you hired them, you did your research. You checked online reviews, you asked friends or family for a referral. (I don’t know about you, but I would only recommend someone whom I know and trust that they are reliable, and will do what they promise they will do.)

How do you build that trust if you’re just starting out?

How do you portray that trust to other people – strangers – besides your current customers? Word-of-mouth these days is not enough.

Put yourself in your potential customer’s shoes. When they need or want something and they’re not sure where to get it, they’ll Google it. If they were looking for what you have to offer, what would they enter in the search box? Your company name? Not if they’re not familiar with you. They’re probably going to enter keywords or phrases of what they’re seeking. Sometimes it’s questions, sometimes they’re trying to alleviate a problem. You have to recognize and define what those pain points are and provide basic answers on your website.

That is where a blog comes in

Your blog contains short, 250-500 word, articles with tips and advice on how your potential customer can solve their problems. Then, you have to share that blog post in the social media networks. Think of it like a syndicated news column. That’s how it gets out to the public. That’s how you get noticed. That’s how you establish credibility and trust.

Google sees those posts. Twitter posts come up in Google searches. Anything posted “Public” in Google+ gets indexed in the Google search engine.

It’s really easy for a Facebook user to “tag” your company when a friend asks for a referral – only if you have a Facebook business page and it’s set up properly. Same thing for LinkedIn and Twitter.

Videos help you show off your expertise. People see your face and see that there is a real person behind the company. You can give tips or do a “how-to” video demonstrations.

All this requires both strategic and tactical marketing plans and learning how to use the social media tools properly and effectively to help you get known as an expert in your field – a person who your target market can trust to help them.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups at the new AZ Social Media Training Center. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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Video: The Mobile Marketing Mindset

At Greater Phoenix SCORE’s 2015 Small Business Symposium on March 31, 2015, GoDaddy‘s Matt Greenstein talks about the Mobile Marketing Mindset.

Based on the data, the question is no longer if you need a mobile marketing strategy, it’s how to best implement one.

Watch the video:

On April 21, 2015 Google changed their search engine algorithm so if you’re site is not mobile responsive, it will be demoted.

When thinking about your mobile website…

  1. Keep your goals in mind – give your user a delightful experience and convert them to a customer. Your customer’s goals is to find what their looking for quickly.
  2. Responsive – it looks good and works properly no matter what device is used – a phone or tablet
  3. Engagement – Calls-to-Action
  4. Make it easy to navigate – no pop-ups!
  5. Don’t make it more difficult on yourself more that it has to be.
  6. Social engagement – the more the better!
  7. Keep it very simple
  8. Maps – local search
  9. Email – great to drive business of new and existing customers – it’s the new cold calling!

 Over 50% of the searches done on mobile devices have the intent of finding a product or services vs only 17% on desktop.

Be forward thinking when it comes to your mobile plan!

It’s not just about doing one thing!

Everything works together – your website, mobile and social media!

For more information visit GoDaddy’s website.

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Is Your Website Mobile-Friendly?

by Giselle Aguiar, AZ Social Media Wiz

Mobile device usage is going up!If your website isn’t mobile-friendly, you have till April 21st to get it that way!

On April 21st, the Google search engine is changing their algorithm yet again. If a website is not mobile friendly, that is it looks good and can be navigated easily on a SmartPhone or a tablet, it will lose Search Engine Results Page (SERP) rankings!

Yes! Your website will be demoted in Google search!

Is your website mobile-friendly? How do you know? Click here to test your site.

If it’s not, you have a few choices.

Responsive Web design for mobile

  • If you have a WordPress site, switch to a “Responsive” theme (there are many free ones) or the WordPress plugin, JetPack that has a mobile enhancing feature. JetPack is free and the quickest fix.
  • Contact your web designer to have them do an update.
  • If you need a new site, contact the folks at GoDaddy and they can help you. (GoDaddy is a SCORE Strategic Partner and sponsor of SCORE’s newsletter.)

Why such a major change?

Here are some stats from eMarketer:

Millennials Mobile Usage
Hispanic Mobile Usage

Future Mobile Penetration

Not convinced yet? Click here to read more mobile related data articles on eMarketer. Here is some more information on Mobile SEO from Google and a blog post on Google’s blog.

SCORE is planning seminars and more articles on mobile marketing. Stay tuned!

Related Articles:

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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