How to market your business better one word at a time…
Too many SBOs (Small Business Owners) fall into the trap of confusing marketing tactics for marketing strategy – often an expensive mistake.
Tactics, simply put, are the methods of communicating your message to prospects and customers. Important? Absolutely. Strategy, however, is the message itself. Important doesn’t cover it. The right message is critical to the success or even the survival of your business.
And here’s the kicker – Tactical Marketing usually takes upwards of 80% of a three-year marketing budget. So if you don’t have the right message, you’re often just throwing your money down the marketing rat hole and blaming whatever media you’re using at the time – TV, radio, postcards, Facebook Ads, brochures and your website. But once you have a consistent, compelling, unique message, all your tactics will be more effective and produce superior results.
At SCORE’s September 15th workshop you will take a trip through the mind of former Madison Avenue copywriter, brand strategist and author, Alan L Tarr (www.MoneyWordsMarketing.com). You will learn how, with some information, inspiration and a few strokes of your pen (or pecks at the keyboard) to create a unique, winning message for your business or product and how to structure your marketing materials, website, advertisements, signage, elevator pitch, etc. to generate attention, interest and bring in more customers.
You will learn that “the beginning of greatness is to be different and the beginning of failure is to be the same.” By the end of the session, you may never look at marketing and advertising the same way again.
If you want more business without increasing your marketing budget, come to this workshop. If your sales force has had trouble closing, come to this workshop. If you are questioning the value of where you’re spending your marketing dollars, come to this workshop. I promise you will leave with answers – and information – that will help you reach your goals now and into the future.
About the Author:
Alan Tarr is a master copywriter and brand strategist. Author of Marketing Is…, The 7 Deadly Sins Of Marketing, Win The Marketing Game And Stop Wasting Money!, and Marketing Tips, Insights & Secrets From The MoneyWords Copywriter. Reach him at: atarr@MoneyWordsMarketing.com. http://www.moneywordsmarketing.com/