Get online, get found and grow your business with social media
By RuthAnn Hogue, GoDaddy
Social media has long since taken the leap from an ever-growing collection of forums and apps to enhance your social life to the realm of valuable business tool. If you’re still waiting to join in, here are some reasons why you should.
First, everyone else is doing it. Regardless of what your mother said, sometimes this does matter. Granted, it’s still not wise to jump off a cliff. You can trust her on that one. But if you are a small business trying to reach critical mass you need to get your message in front of potential clients. Today, that means being where they are. And that is on social media.
So, what exactly is social media for business?
Isn’t it just a bunch of egotistical people posting selfies on Facebook and Instagram or snapping pics of themselves on Snapchat using apps to add silly pig noses?
Isn’t it just for kids or those who cannot be bothered express themselves in more than 140 characters on Twitter?
What about all those people going crazy trying to catch imaginary creatures using the Pokѐmon Go app on their smartphones?
And Periscope, isn’t that just a place where users gather to watch whatever someone else is willing to broadcast?
Yes, but each is so much more.
Here are some real-world social media business applications that might make your life better.
Buy the numbers
Still the big daddy of social media, Facebook as of June 2016 reported on average of 1.13 billion active users daily. While using Facebook is free, access to those users is for sale. Because Facebook has so much personal information on its users, targeting your demographic sweet spot is completely possible.
It’s a Snap
Meanwhile, Snapchat was reported as of June 2016 as having 150 million logged-in users. While its content is fleeting, new upgrades now allow users to save memories to create stories. Whether you use Snapchat to share pics of a live event, let people know about an event on deck, post a coupon or offer other perks, it also has the ability to target—now including geographically.
Instagram for Business
For those relying on a personal account to share Instagram images, it’s time to upgrade. The popular photo-editing and sharing app now offers accounts just for business. Unlike its personal accounts, Instagram business accounts allow you to run analytics. In addition to your own posts, you’ll also be able to purchase ad space when you make the switch.
Tweet it up
Twitter is heating up among teens and tweens who want to escape a Facebook landscape increasingly inhabited by their parents and grandparents. Its user base had reached 313 million by the second quarter of 2016, which can easily be targeted using hashtags. While sponsored hashtags for specific topics or events are available, anyone can create one at no cost. All it takes is a hot topic, a good network of followers and your message can be retweeted around the globe.
Scope it out
Periscope, an offshoot of Twitter, is no longer just for virtual voyeurism. Kind of. You still get to watch whatever someone else decides to live stream. You still get to post comments in real time. Unless marked with the hashtag #save, content disappears within 24 hours.
Only now, in addition to people broadcasting random content, marketing-savvy business owners are using the platform to share content featuring everything from tutorials for hairdressers on the latest cuts and styles to messaging on how they can brand or marketing your business.
Of course, social media is ever-changing and constantly growing. Keeping current is a must. Unless you want to hang out alone.
Based in Arizona, RuthAnn Hogue is the owner and founder of Whiptail Publisher’s Syndicate, a published nonfiction author and a contributor to the GoDaddy blog. The recovering journalist occasionally breaks out her 1979 Gibson Les Paul Custom Deluxe Silverburst rock ‘n’ roll guitar when she wants to let loose. A devoted fur mother, RuthAnn makes time to spoil all four of her Jack Russell terriers when she is not tweeting from @MyWhiptail or posting on Facebook @whiptailpublishing.