Tag: social media

Top 8 SEO Best Practices

Written By: The GoDaddy Team

SEO

Search engine optimization (SEO) is essential to the success of your business because it gives your website the best chance to be found by search engines, and most importantly, by potential customers.

Search engine professionals have studied SEO and come up with some tips to help you achieve better search engine rankings. Check out these top eight SEO best practices that will help you optimize your site to appeal to online users and search engines:

  1. Write for people, not robots. Keywords are SEO’s most commonly misunderstood practice. When SEO first gained popularity, keywords had a lot of pull with search engine ranking; however, when search engines noticed that users were “stuffing” or overusing keywords, the SEO requirements changed. Now, search engines reward you for writing naturally and focusing on your online visitors, rather than search engines.
  2. Create share-worthy content that’s useful, up-to-date, and appropriate. When you write website content, consider your visitors and what they’d like to know. You only have one chance to make a strong first impression, so make sure you say what you need to say to cultivate loyalty with your potential customers.
  3. Take advantage of social media and review resources. The more visibility your business has online, the more visits your website will generate! Free social media and local review sites are driven by word-of-mouth recommendations and user engagement, and can help improve your business’s credibility.
  4. Don’t try to work the system. Search engines are very smart. You might get away with some SEO shortcuts, but before long, you’ll be penalized and your website will have little to no organic online success. Yikes! Avoid your search engine’s naughty list, and do your research to see if what you’re doing will improve your site.
  5. Research valuable, relevant keywords. Before you incorporate keywords in your website’s content, it’s important that you know what your customers are looking for! Use online tools to determine popular keywords and phrases that people use to search online.
  6. Increase inbound links. Take advantage of your business relationships and suggest linking to one another’s site to help improve your SEO rankings. Just make sure you know and trust the person whose site you are linking to so people and search engines recognize him or her as a reputable source.
  7. Track your website’s performance. Why put the effort into making your site a success if you don’t track its results? To make sure your website is constantly improving, use a web analytics tool to track the number of visitors to your site, conversion rates, and marketing success!
  8. Recycle, don’t copy. Writing content for your website can be time-consuming and difficult, but it’s an extremely important factor for improving SEO. Search engines severely penalize websites that have pages with unoriginal, plagiarized, or duplicate copy. To avoid this, don’t use another website’s content or copy the same content onto multiple pages of your site. Your business is unique, so make sure the words that describe it are, too!

 

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This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

 

 

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4 Strategies to Generate Sales from Your Site

Written By: The GoDaddy Team

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Creating an online presence and driving traffic to your website is the first step to achieving online success. Now, you need to convert all those visitors into leads. It’s easy to find out how many people visit your website each day, but until you know who those people are, you can’t contact them directly and work to turn them into customers.

By making a few changes and adding some simple features, you can transform your website into a lead generating machine. Take a look at four strategies to generate leads using your site:

1. Contact Form

A contact form is the most basic way to collect your visitors’ information. When a visitor fills out the contact form on your website, they’re usually doing it because they have an inquiry, need more information, or want you to contact them. No matter the reason, it’s where they go to connect with you.

When you create a contact form, take the time to think about the information you need from your visitors. Is an address necessary? Do you need their daytime phone number? Visitors like giving as little information as possible, so reducing the number of required fields can increase the number of forms submitted.

2. Calls to Action

A proven method for converting your online visitors to leads is a call to action: a convincing offer that requests contact information in exchange for something your visitors want. And, by creating a call to action that is simple and compelling, you persuade your visitors to take the action you want.

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When you create a call to action, keep your visitors in mind. They might not be ready to purchase anything, but they’re on your site because they need or want your products or services. Your call to action should identify a problem and communicate the benefits of responding, or offer visitors something they can’t turn down.

3. Social Media

Social media sites like Facebook®, Twitter® and LinkedIn® are free resources that can help generate new leads. By creating social media profiles for your business, you can share exclusive information and offers with your pages’ fans. When people “Like” or “Follow” your business’s social page, they become members of your business’s community.

Every new follower you get increases your chances of reaching more potential leads. Because of social media’s word-of-mouth-like marketing, word travels fast and the potential to get a large number of leads is promising. Make it easy for visitors to become followers by adding social media icons or ”Follow me” links to all of your website pages.

4. Email Marketing Campaign

Email marketing is a great way to maintain relationships with your existing customers and connect with potential, new customers. With an email campaign product, you can:

  •        Add  “subscribe” or “sign up” buttons to your website
  •        Store visitor contact information
  •        Send emails or newsletters using pre-built templates
  •        Create contact interest groups
  •        Track email open rates

When customers sign up or subscribe to your mailing list, it’s important that you collect basic information about their interests. By including one or two key questions, you’ll know what kind of information they want to receive. You can then create targeted email campaigns by grouping your leads into different email lists based on similar interests. The trick is to not overwhelm your customers’ mailboxes with information they don’t care about and risk losing them as a potential customers. Send your subscribers information they want or need so they’ll keep coming back for more!

 

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This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

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What is a Hashtag and How do I Use it in Social Media Marketing?

Written By: Giselle Aguiar

What is a Hashtag and How do I Use it in Social Media Marketing?

A hashtag is the pound or number sign (#) placed in front of a keyword or phrase to make it clickable and searchable.

Twitter invented them, but they are now used in Google+, LinkedIn, Instagram and Pinterest. There are rumors that Facebook is going to adapt them, but they haven’t so far.

Hashtags only work with letters. As soon as you add a space or other character, it only takes the letters that are immediately adjacent to the #.

Yes: #socialmedia, #cybersecurity,

No: #social media, #cyber-security

There are several ways to use hashtags in social media marketing:

  1. Add them to your tweets and posts to target a specific audience – be consistent in using them. When someone clicks on it, all your posts will come up.
  2. Use them for a Twitter chat – schedule a Twitter chat and assign it a hashtag. Participants can tweet questions and answers with the hashtag to engage in the conversation.
  3. Use them during a live event or webinar and encourage participants to tweet about it or ask questions.
  4. Ride on a trend’s coattails. Today for instance, I’ve been having fun with: “#ObamaCareInThreeWords” “#IfYouKnowMeYouKnowThat” and “#iGetAnnoyedWhenPeople.” Be creative. How can you use these to promote something, contribute, or just have fun? Check what’s trending on Twitter and Google+ a few times a day.
  5. Add them to your bios on both Twitter and Pinterest.
  6. If you have a decent marketing budget, you can pay to be at the top of searches in Twitter with a “promoted tag.” You’ll see these used for product launches, movie openings, special promotions, during elections and for countless other marketing campaigns.
  7. Take advantage of breaking news, a live event or strange occurrence. One of the best uses of this was Oreo’s “Dunk in the Dark” campaign during the blackout in the middle of the Super Bowl.
  8. Use them for customer service. Monitor your company name with a hashtag in front of it. A good example of this is a story told by a CBS News Technology contributor (pardon, but his name escapes me). He was flying on Delta to San Francisco and he had an issue with the Delta agents at the departing airport. The flight he was on happened to have wifi. He tweeted about his problem with just using Delta’s name. A follower of his replied back, “Use #Delta.” He reposted the tweet and as soon as he landed, there was a Delta employee waiting for him at the gate with an apology and a gift certificate. Their customer service crew was monitoring #Delta.
  9. Tweets with hashtags have a better chance to get retweeted. That’s a goal when using Twitter – to get your followers to retweet (share) your tweets to their followers.
  10. Create your own hashtag, but look at it closely to see if it looks good.

Check out these “Hashtags Gone Wrong”

Here are some Hashtag Tips:

  • Use the same hashtags consistently – I use #socialmedia on every post that I send relating to social media.
  • Check to see why a hashtag is trending before you use to promote yourself. You don’t want to offend anyone.
  • In Twitter, use no more than 3 hashtags in one post. You only have 140 characters so don’t load it up with hashtags. Don’t duplicate words. Add the hashtag in front of words in the sentence.
  • Use as many as you want in Google+, Pinterest, LinkedIn & Instagram – you’re not limited in space as with Twitter.
  • Use TweetDeck to monitor several hashtags at once. It’s a free software program or an add-in to the Chrome browser.
  • Monitor influencers and experts in your field and see how they use them, if they use them. If they don’t use them, you’ll be a step ahead!

With over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, & coaching. For more information visit: http://azsocialmediawiz.com 602-738-1700

 

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Google SEO & Content Marketing

Written By: Giselle Aguiar, AZ Social Media Wiz (Updated 9/16/14)

Google SEO & Content MarketingAbout a year ago, Google came out with its Penguin update and changed their algorithm in attempts to get more relevant results for searches. Everything you ever knew about Search Engine Optimization will no longer work. If you were on page one of a Google search, now you may be on page six. Nobody looks at page six.

Before, the more keywords you had on a webpage, the higher it would rank in the Google search results. Not anymore.

Google now looks for and recognizes relevant content

What’s Relevant Content?

Relevant content is basically informative articles related to the topic or industry of the website. For instance, if you’re a landscaper in Phoenix, you’re going to have content on desert landscaping and gardening tips. If you start writing about tax tips, Google is going to demote your site.

Why should you care?

Google Owns Search in 2014Google share of all Internet searches is 86% with Bing and Yahoo struggling to even exist. Now Google has closer to 90% of all searches. Bing and Yahoo will never catch up no matter how hard they try.

It’s now about Content Marketing

The old way of doing SEO is referred to as “black hat” tactics and if you continue to do things the old way, Google will demote you. They may even flag you as a spammer. You do not want that to happen.

You need to provide Google with fresh, relevant content on a regular basis written for the human reader. That’s where blogging comes in. (I’ll get into the specifics of blogging in my next article.) You need to blog at least once a week.

Think like a searcher. What will a potential customer enter in the Google search box to get to your site? Do some keyword research. Google has a keyword tool to help you choose the best keywords pertaining to your site. Choose the ones that have a high number of search requests with less competition.

Once you have your keywords, use them carefully within your blog. Have a thesaurus handy so you don’t repeat the same keyword or phrase over an over again.

Do not duplicate content. Google will demote your site for that also. If you need to “repurpose” an old article, rewrite it. If identical content exists on another site that is no longer working, delete it from there.

Don’t over advertise or sell. Be educational. Don’t have more than 25% of advertising on your site.

Have “back links” to your content from recognized sites like the social media networks, StumbledUpon, Digg, Reddit, and other sharing sites. Don’t “exchange links” with sites that are not relevant to yours in some way. For example, if you’re a contractor, exchanging links with interior decorators or Realtors makes sense. Having links on a food site doesn’t.

Promote your blog on the social networks especially Google+. Google indexes it immediately in the search engine. (I’ll get into detail about Google+ and the other networks in future articles.)

If you don’t consider yourself a good writer, hire someone who is or at least have someone edit your articles before posting.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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5 Mar

Outbound vs. Inbound Marketing

Written By: Giselle Aguiar

The Social Media Paradigm Shift

If you’re not taking social media seriously to promote your business, you are missing out on powerful, free marketing tools to reach your target market.

Marketing is not what it used to be.

Once upon a time, advertising messages were broadcasted out via TV, newspapers, magazines, radio, direct mail, telemarketing and the yellow pages. (Yes, remember them? When was the last time you used the yellow pages?) Before, it used to be if you weren’t in the yellow pages, your business didn’t exist. Then it was the World Wide Web. If you didn’t have a website, your business didn’t exist.

Now, if you don’t have a presence in the top networks: Facebook, LinkedIn, Twitter, Google+, YouTube and Pinterest, your business doesn’t exist.

Inbound Marketing 

 Why the shift? Consumers don’t want to look at advertising. They DVR shows and fast forward through the commercials. They block pop-ups. Direct mail is junk mail and there’s the “do not call” list.

People search online for what they want when they want it. “Google” is a verb.

Online search, combined with social media, drives people to your product or service.

You can’t ignore where your customers and potential customers are and they are “hanging out” in social media. 

There is No More “Box”

You’ve heard the expression, “Think Outside the Box”? Well, there is no more box. The box is gone. The old “marketing mix” with a percentage of broadcast and print media, direct mail, yellow pages – is no more. It’s basically “anything goes.” The more creative, witty and clever you are, the better your results will be. If you’re not creative, hire someone who is.

Social Media has become an integral part of the marketing mix. Though it does not completely replace traditional methods, it has to be included in your marketing plan.

Google used to have 60% of the searches. It’s now closer to 90%. Bing and Yahoo will never catch up. Last year Google changed their search algorithm to give searchers content that is more relevant to their searches. It seeks fresh, relevant content written for the human reader.

It used to be that the more times a search keyword showed up in a page the higher it would rank in the search results. Not any more. Customers search for information and find you by the content you provide on your website and blog.

You must think like the searcher. Figure out what they will enter in the Google search box to find what you have to offer and integrate those phrases and keywords in the content.

It’s all about Content Marketing 

Content is King! How do you give Google fresh content? By blogging. Blogging at least once a week will increase your Search Engine Optimization (SEO) and lead people to your website. Can’t write? Hire someone who can.

It’s not all about you! It’s about what you can do for your customer. Solve their problems. Educate and inform them. Make life easier for them.

Social Sharing for Promotion and Visibility

But the blog is not enough. You then need to promote the blog with social media. That, in turn, helps SEO and build relationships with your potential and current customers – something traditional advertising and marketing never did.

Social media is not a magic pill that will immediately drive sales. Though that is the ultimate goal of your business, social media’s job, when used correctly, is to increase awareness and establish you or your company as an expert in your field and increase traffic to your website. It takes time and effort, but it will be worthwhile in the long run.

In my next post I’ll be covering Google+ and how Google is making search social and changing SEO.

With over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, coaching & ghost-blogging. For more information visit: http://azsocialmediawiz.com 602-738-1700

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Secrets To Small Business Success In Social Media

Written by: Aquarian Media Group

There are still so many opinions out there about small businesses using social media. Have you ever heard a business owner say: “It won’t work for our product”, “It takes up too much time”, “I never know if it’s doing anything…” All of these are valid statements, however probably made from people who have not developed a social strategy and were just winging it in their efforts.

Here are some basic tips to get you thinking about your social strategy:

1- BE ACTIVE & RELEVANT: The two biggest mistakes small businesses make is not being active on their accounts and managing conversations/interactions and posting too many promotions, specials and content their audience does not care about. Try following these steps: *Set aside time for social just like you would for bookkeeping, sales or follow ups. *Establish goals for each month. For example, get 100 new Twitter followers and 25 new fans. *Look at your reports to judge growth and success. Facebook has an automated report that they will send you each week detailing your page’s performance. Take 5 minutes to look at it.

2- GROW YOUR AUDIENCE: “If you build it they may not come…” That is the best way to describe the efforts necessary for social to work for a small business. You may have a wonderfully designed FB page with lots to give-a-way and tons of stuff to do but if no one knows about it, how will they ever read your daily posts or see how awesome your page is? Set aside time (see above) and write on other businesses like your own to ask for likes and talk about your give-a-way. For example: If you are an Auto Repair Shop, you may want to write on the walls or tire places, car clubs, car washes, etc.

3- GIVE PROPS: If you find an article that relates to your business or you think your audience will find interesting, tag the page you got it from or give them some props for either writing it or finding it for you to share. You’ll have an immediate fan from at least that page and hopefully some of their followers as well.

4- ENGAGE: Social Media is not a billboard or TV commercial. The concept of social is that it is two way communication. If you are constantly just posting specials or talking about “my business did this” or “my business offers that”, when are you giving the audience a chance to talk back?

5- CAN’T DO IT ALL? HIRE HELP!: If you want to be relevant online, social is becoming a necessary step. If you are not finding time for the above steps, don’t really have the desire to learn them or don’t understand it all…. HIRE SOMEONE! More and more companies are choosing to sub-out work to agencies, contractors, etc which makes it cheaper then employing someone to handle these tasks.

HOPE THIS HELPS YOU EITHER GET STARTED OR RETHINK YOUR CURRENT EFFORTS. SEE YA ON FB AND TWITTER (hopefully)!!!

This Article was provided by Aquariuan Media Group, to learn more about their company, 

CLICK HERE! 

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