Tag: social networks

Getting Social Amplification

Social AmplificationJust having profiles set up on the main social media networks and occasionally posting is not enough. You’re not using social media to its full potential and that’s…

Social Amplification!

That doesn’t mean going viral! Going viral is social amplification on steroids – and it’s usually a fluke. Like the ALS Ice Bucket Challenge – no way did the ALS folks plan for it to go viral. It just did.

However, getting social amplification takes a bit of strategic and tactical planning. Here’s how it works:

If you have 100 followers and one of them has 1000 followers, and that person shares one of your posts or tweets with their followers, you have a Reach of 1000 people. That means your post has the Potential to be seen by 1000 people!

The goal is to get your followers to share your posts and tweets with their friends. It’s not enough just to “like” a post. They have to share it! Though liking helps with popularity, sharing gives you that extra social amplification.

How do you get it? Ask for it.

  • Add at the end of a tweet: please RT, pls RT, or pls retweet.
  • On Twitter, thank people for retweeting: TY 4 the RT! or Thx 4 the mention!
  • Same thing at the end of a post on Facebook, Google+ and LinkedIn: Please share, Pls spread the word!
  • Make advocates out of friends, happy customers and strategic partners
  • Give to get – if you share and retweet other people’s posts, they’ll respond in kind
  • Post good, quality content. You won’t get social amplification if you’re just posting stuff about you! Share other peoples’ relevant content

Only 1 out of 15 posts should be a direct sales pitch!

I’m one of the speakers at the upcoming…

Greater Phoenix SCORE 2015 Small Business Symposium

Internet, Social Media Marketing & Much More!

Tuesday, March 31, 2015, 8:00 am to 4:30 pm

In keeping with the Spring Training theme, I’ll be telling attendees how to create “Your Social Media Marketing Game Plan for Success” – it’s free to attend and you get lunch, too! But you have to register!

Click here to sign up!

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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3 First-Steps to Get Your Business Found Online

3 first steps to getting your business found onlineAll small business owners want their websites to rank high in search engine results. And, while there’s no way to guarantee your business will land on Google’s coveted first page of results, there are a few primary steps  you can take to improve your search ranking.

On-page SEO: Keywords

It’s a good move to start by making sure each page of your website is as appealing as it can be to search engines. This is called on-page SEO (search engine optimization). Begin by doing some easy keyword research. The goal is to create website content that naturally includes the words and phrases people search for online when they’re looking for the kind of stuff you offer.

Spend 10 minutes jotting down all the words you think people might enter into a search engine to find your business. Then, go to Google’s free Keyword Planner to find out if people are actually searching for those words and phrases. (The tool is part of Google AdWords to help set up online advertising  campaigns, but you also can use it for on-page SEO research.)Google Keyword Planning Tool

Next — and most importantly — write remarkable web page content using the most relevant keywords and phrases. As a rule of thumb, include one keyword per every 100 words of content. You’ll want to write between 300 to 1,000 words per page. Use the primary keyword or phrase in the page headline and five to 10 times in the body copy. Keep your writing natural, avoiding the “keyword  stuffing” that is a red flag for search engines.

Social media: Make friends

Engaging with your customers and prospects where they spend a lot of their time — on their favorite social networks — is key to reaching your target audience online. In fact, seven of the top 10 search engine ranking factors now involve social media. You want people to share info about you and your products and services on Facebook, Twitter and other social platforms. Even better? Getting them to link to content on your business website. To search engines, this kind of activity indicates trustworthiness and relevance.

Creating shareable content is the most vital thing you can do to market your business through social media. Be sure to include interesting images and videos, which people love to share. Add social widgets to your website to make sharing your compelling content as simple as a click.

Get local: Maps and directories

Where do people today turn to find a new plumber, pet sitter or pizzeria in their city? The Internet. Make sure your business shows up when they search online for the type of stuff you offer by getting your business listed in online maps and directories. Start by signing up for Google My Business.

This are just the first, baby steps you can take to get your business found on the web. There’s  always more you can do to boost your site’s ranking potential. A few great resources for more information including The Moz Blog and Search Engine Land.

About the Author:

Andrea RowlandA former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for today’s go-getters through her work as a copy editor at GoDaddy. Connect with Andrea on Google+. The world’s largest domain name registrar and Web hosting provider, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To get more tips for your small business—including articles, videos and webinars—check out the GoDaddy Training Hub.

 

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Why Every Business Needs to be on Google Plus

By Giselle Aguiar, AZ Social Media Wiz

Google+Poor Google+ — it’s so misunderstood. Most business owners just don’t know its importance as a part of the Google family, its connection to the Google search engine, its power in getting your content indexed in the search engine and boosting your search engine results page (SERP) ranking.

In this video overview, I explain why every business needs to be on Google Plus:


Points to remember:

  1. Google+ LocalIf you have a local, brick-and-mortar business, make sure you have a Google+ Local verified business page
  2. Set up your YouTube account from your G+ business page
  3. Follow people you’d like to know, +1 and share their posts – be active
  4. Your goal is to have 100 active followers
  5. Share your blog posts so they’ll get indexed in the search engine

This Friday, May 9, 2014, I’m teaching Part 2 — Google+ & YouTube — of the Social Media Marketing BootCamp 4 at the Greater Phoenix SCORE offices. Click here for more info. There are only a few spaces left!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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Leveraging Social Media: The New Word-of-Mouth for Referrals

By Giselle Aguiar, AZ Social Media Wiz

How do you get new customers? Broadcast media? Yellow Pages? Direct Mail? Not so much. According to a Q1 2014 study by Gallup and Wells Fargo:

Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners. (eMarketer)

Most Successful Marketing Tool used by small businesses via eMarketerAnd surprisingly enough, the number one marketing tactic used is friend referrals.

That word-of-mouth was the second-best source of revenues according to US small businesses surveyed by Huzzah Media was likely why respondents saw friend recommendations as so successful. (eMarketer) (Repeat customers were the number one source of revenues.)

Happy camper customers want to share their happiness — especially when a friend asks them, “Do you know of a____?” Or I need to find a ______. Who do you use?”

So what does social media have to do with referrals?

How many times have you seen your friends on Facebook or Foursquare checking into a restaurant and they post a picture of their meal? Or they’ll pin their new dress, handbag, or shoes on Pinterest. They’ll post pictures of their trip and hotel stay. They’ll write reviews on Google+ Local, Yelp and yes, even Facebook. I could go on, but you catch my drift.

How does a business get in the game?

TV at 7th Street Dental with their Google+ logo
I was impressed at my new Dentist, 7th Street Dental, to see their social media up on their TV screen in their waiting room. They’re on the ball!
  • Encourage customers to check-in when they arrive at your store or office. Offer them an incentive.
  • Have a poster or flyer telling customers to find and follow you on social media. I found my dry cleaners using Foursquare. I had no idea they were there because they are behind another business. They had a coupon on Foursquare for a discount. When I showed it to the attendant he said I was the first one to use it. It would help if he had a flyer in the store telling folks to check in on Foursquare. Foursquare connects to both Facebook and Twitter making it easy for people to share it.
  • Have both share and follow buttons visible on your website – not at the bottom. You have to make it easy for folks to follow you and share your content with their friends.
  • Blog, then post useful how-to articles or videos that people will want to share.
  • Create a signature for your blog posts with several calls-to-action like contact us for a free quote, or sign up for a free newsletter and below that, add your social media icons with links to your profiles and pages. Post this at the end of every blog post.
  • Have satisfied customers create a video testimonial. Here’s a great example. Make sure you get a written model release with their permission to use their likeness in your marketing. Here’s sample that you can edit to fit your business.

To do this correctly and effectively, you must have your business pages set-up properly and optimized on the major social networks: LinkedIn, Google+, Twitter, Facebook, YouTube and Pinterest. These are free billboards which aid in search engine optimization, increasing traffic to your website, building brand awareness and much more!

But it’s more than just putting up the billboard. You have to engage with your followers. Give them free advice. Share other peoples’ related content. It’s a 2-way communication. Encourage likes, comments, and sharing. If one of your followers has 1000 followers and they share your post with their followers you have a reach of 1000 people. That’s not to say 1000 will see your post, but you have the potential to reach 1000 with your message. And guess what? It’s free. It just takes time to learn how to use the tools properly and you may have to hire a graphic artist for consistent and quality branding. But as your following grows, so does your social amplification.

If this all seems like a daunting task, I’m going to be holding a 5-session, intensive Social Media Marketing BootCamp every Friday in May, 2014 at the Greater Phoenix SCORE offices. We’ll cover in detail how inbound, content and social media marketing works, each of the major networks, how to build a following and at the end, how to manage your social media marketing in 30 minutes a day! Yes it can be done!

Click here for more information and to register.

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

 

 

 

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Should I Buy Advertising in the Social Networks?

By Giselle Aguiar, AZ Social Media Wiz

History of Social Media InfographicOne of the most frequently asked questions I get is, “Should I buy advertising in the social networks?” My answer is – it depends.

If you’re just starting out, try using the networks for free for 6 months. By then you should know…

  1. Which networks are driving the most traffic to your site – you need some sort of analytics on your website like JetPack for WordPress or Google Analytics.
  2. What type of posts your followers/fans like, comment on and share the most.
  3. In which network is your target market(s) hanging out.

Another factor is your budget. Most of the networks allow you to choose your weekly budget. If you only spend $10, you’ll get $10 worth of exposure. You have to track the data the networks provide to judge for yourself if there really is a return on investment (ROI). You’ll have a click-thru rate which measure the amount of people who saw the ad (impressions) vs the amount of those who actually clicked on it (engagement). The other factor will be your conversion rate which compares how many of those who clicked to your page actually bought something.

What are some of the benefits of advertising on the social networks?

  • Precision targeting – you can really pick who sees your ad – from gender, location, likes, interests, position, marital status, etc.
  • Greater exposure
  • Promote an event
  • Promote a specific product or service

LinkedInLinkedIn members have the highest buying power than any of the other networks.

 

LinkedIn Company Update
On LinkedIn you can “sponsor” any of your company page updates.

Facebook – target the average consumer in the world’s largest social network – over 1.2 billion users. It has many opportunities to advertise besides the ads you see on the side.

Facebook Boost Post
On Facebook, you can “boost” any post.

Twitter – Perfect for launching a new product, taking advantage of a holiday or trend.

Advertising on Twitter
On the left is a promoted hashtag on Twitter, on the left a promoted tweet.

If you’re a local business, Foursquare and Yelp have advertising. Offering a coupon is a good strategy. If your target market is younger, under 35, then look into Tumblr.

Pinterest will soon have “promoted pins”, which I assume will be something like Twitter’s promoted tweets and hashtags.

Before you start, you must…

  1. Set goals
  2. Set a budget
  3. Have a written marketing plan

SCORE mentors are available to help you make the decision to advertise online or go it on your own. They can help you put a plan and budget together and set the important goals.

Find a SCORE Mentor

 

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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