Tag: start up business arizona

Today's Content Marketing 3 Nov

Video: Content Marketing for Startups

Are you using Content Marketing to promote your business? The more fresh, relevant content you produce or publish, the higher your changes of getting on the first page of Google.

In this video, Susan Su, explains how people read content online and gives some cool advice on how you can get your content seen!

  • Paid advertising isn’t what it’s made out to be. Internet users have “banner blindness”. They don’t pay attention to paid ads or banners that look like an advertisement.
  • There is no such thing as free traffic – you either pay with money or time.
  • 50% of your energy goes into creating the content and the other 50% goes into its distribution.
  • There are many types of “content”.

Any type of marketing requires a marketing plan – even so with today’s digital channels.

A SCORE mentor can help you by reviewing your marketing plan for free. Click here to schedule your appointment.

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How to Earn $10,000 a Month with your Business

How to earn $10,000 a month!Who doesn’t want to make $10,000 a month in their business! For a startup, that is a “Dream” goal not a “Realistic” goal.

This video by Derek Halpern of Social Triggers explains the difference.

Your “Dream” goal needs to be broken down into smaller, bite-sized goals that are realistic and attainable.

A SCORE mentor can help you set “SMART” goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Click here to schedule a FREE mentoring session with a SCORE mentor near you!

 

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Do you Have an Exit Strategy?

What's your business exit strategy?As an entrepreneur, you had to create a business plan for your business when you started up. It included an executive summary, financials, marketing plan and some forecasting. But how far into the future did you go? 1 year? 5 years? 10 years?

A question you need to ask yourself — and many business owners overlook this — is What’s Your Exit Strategy?

  • How long are YOU planning to run your business?
  • When do you see yourself exiting the business?
  • What happens when you retire or can no longer run it?
  • Does it go to your children? Would they want it?
  • Are you going to sell it?

In this video from Lynda.com, author David Crenshaw explains some of the options you have. Watch it, then look at your options below…..


This probably got you thinking and you have more questions than answers. So, attend…

The Integration of Financial Planning with Business Management for the Entrepreneur

Thursday, October 15, 2015, 1-4 pm at Greater Phoenix SCORE. $25. Click here to register and for details.

If you need a business coach, a Greater Phoenix SCORE mentor can help you for free! Click here to schedule an appointment.

Who Needs A Business Plan?

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7 Secrets of Wildly Successful Entrepreneurs 5 Oct

7 Secrets of Wildly Successful Entrepreneurs

What made you start a business? There had to be a passion, vision or idea. Starting a business is only the first step. Maintaining and growing it are where many entrepreneurs struggle and sometimes fail.

In this video, Derek Halpern of Social Triggers explains the 7 Secrets of Wildly Successful Entrepreneurs.

  1. Have a thick skin
  2. Cut the line
  3. Focus on high-value work
  4. The buck stops with you
  5. Climb the right ladder
  6. What got you here, won’t get you there
  7. Zig when others Zag

Check out the upcoming Phoenix SCORE Classes for entrepreneurs. The next 5 seminars are listed on the left column of this page, but if you don’t see what you need, click here for the full list and search for either marketing, business plans, etc. to find a local seminar. National SCORE also offers free online webinars, check those out here. They also have free tools and templates.

 

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The Perfect Pitch for Startups [Infographic]

You only have one chance to make a first impression!

Start-upThat still holds true for everything even more so for when you’re pitching your fabulous business idea to potential investors – if you’re looking to go the crowdfunding route. The infographic below gives a step-by-step outline for creating your slide presentation and the whole pitch.

  1. Use quality graphics
  2. Explain your business is 10 words / 30 seconds
  3. Explain the opportunity – what problem are you solving
  4. What makes you unique?
  5. Time to do a demo in less than 10 minutes
  6. How will you achieve critical mass?
  7. What makes you different from the competition? Do you even have competition?
  8. What’s your business model?
  9. Show them the money! Forecast.
  10. Who’s involved?
  11. Final – current status, what’s next?

Need to run the pitch by someone who’s been there? Need help coming up with forecast numbers or any of the other elements of the pitch?

A Greater Phoenix SCORE mentor can help you for free! Click here to schedule your meeting at various places in the Phoenix Valley.

The Perfect Pitch for Startups

 

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SCORE Success Story: Heartsweet Cakes

Heartsweet Cakes, a SCORE Success Story“When starting your business, you are going to need a plan A, B, C, and D,” said my SCORE mentor Roger Robinson, at one of our first meetings together. I left this meeting frustrated and discouraged because I only had a plan A.

Upon graduating college with a degree in business, I moved to Chicago and began working downtown at a marketing research firm, working only the left side of my brain in a cubicle for three years. From day one, I yearned for something more. I knew I wanted a career that I was passionate about and fulfilling. I went back to my love of art and design and began searching for cake decorating programs at culinary schools. I enrolled at the prestigious French Pastry School and I never looked back.

A couple of internships later, I worked my way up and managed the top cake shop in the city. I honed my skills and learned as much as I could about the industry and cake design. It was at this shop where my vision and dream for Heartsweet Cakes began to take shape. I drafted a 40-page business plan, complete with a 600+ item inventory list with prices and suppliers, and I estimated all of my start-up costs.

I moved to Arizona with a plan, a single plan, a plan A. I knew what I wanted my business to become and I was confident that I had the skills and talent to achieve it, but I reached a point in the process where I needed some help. Specifically, I was looking for advice in finding a commercial property and financing support/advice. I reached out to the local SCORE office in Phoenix and both Roger Robinson and Bill Robinson were assigned as my mentors.

Haley Cairns of HeartSweet Cakes - a SCORE Success StoryOnce Roger and Bill had a chance to review my business plan, we dove into some in-depth discussions and analysis of my financials. This was when my plan A started to seem like something that may be too risky financially. They asked me, “Is there a less risky way to start your business but still produce the same product to the same client market?” The answer was “yes”, and I truly feel like they both guided me into a less risky start of my company.  I decided to begin my business out of my home and I installed all of my commercial equipment into a spare room with a separate entrance. I am able to produce the same quality product that my clientele expects from me with less overhead and minimal construction costs. I was able to invest my startup capital into my branding, website, high-quality equipment and materials. I now have room to steadily grow my business with less pressure and financial risk and I will have a lot more control over my work-life balance.

I owe a big thank you to SCORE and the mentors that devoted their time, knowledge, advice, and support to me with my journey of making Heartsweet Cakes a reality. I believed that I could start my business with my plan A but, along the way, I was guided into a plan B, which was the smarter way to achieve my dream and I can attribute this to my experience with SCORE. Thank you to my mentors, Roger and Bill, and all of the other SCORE mentors who support entrepreneurs like me, who are willing to work hard to turn their dreams into a reality.

Haley Cairns
Owner of Heartsweet Cakes – Phoenix, AZ

You can be a SCORE success story! Get free business mentoring no matter where you are in your business: thinking of starting, start-up, growing or established. Click here to schedule a mentoring session with a mentor in one of our many Phoenix Valley locations.

Are you a SCORE Success? We’d love to feature you here in our blog and in our newsletter! Contact your SCORE mentor or the SCORE office with your story.

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