Tag: target market

Video: The Rise of Content Marketing

Technology is changing quickly and constantly. It’s definitely changed the way consumers find what they want and the way they consume content. It’s important to understand how content marketing works and to figure out how your company can start putting out good, quality content that your target market will want.

Consumers are completely in control.

This video showcases what encompasses the new content.

Content Marketing:

  • It’s the new way to communicate with each other.
  • You can’t rely on the media, you have to become the media.
  • Your unique point of view cannot be duplicated.
  • Brands have to be about more than themselves.
  • The more you tell people not to share it, the more they will share it.
  • Everything has changed.
  • If you don’t focus on content marketing, you won’t be relevant.
  • You’re not going to get attention if you don’t.

Greater Phoenix SCORE holds a Content Marketing class regularly so you can learn how to do it properly and effectively. Click here for the latest class schedule.

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9 Common Social Media Marketing Mistakes – Don’t Make Them!

9 Common Social Media Marketing Mistakes – Don’t Make Them!Face it. Social Media is not going away any time soon. You either have to embrace it, or get left behind in the dust. The info graphic below shows the 8 common social media marketing mistakes made by most newbies to the world of online marketing. I’ve added a 9th.

  1. Having no social media marketing strategy. You need both a strategic plan and a tactical plan and it’s going to change every month!
  2. Creating accounts in too many platforms too soon. I usually tell people you need to at least have a presence in the major ones: LinkedIn, Twitter, Google+ and Facebook. Not everyone needs to be on Pinterest, Instagram, YouTube, and the over 500 other social entities out there. You need to clearly identify your target market, then do research to discover which networks they frequent the most and focus on them.
  3. Paying for fake followers. This absolutely is a waste of money. First, they are NOT your target market. Second, they are NOT going to share your posts nor buy your products or services. It hurts rather than helps. Related Article: Buying Twitter Followers gets you Nowhere
  4. Talking too much about yourself. Related Article: It’s not all about you!
  5. Using irrelevant and excessive hashtags. On Twitter, 2 hashtags max. On G+, Pinterest, Instagram and Facebook you can get away 2-4, but don’t over do it. Just because something is trending doesn’t mean you can relate it to your business. Related Article: What is a Hashtag?; Related Article: How to hold a Twitter Chat with a #Hashtag
  6. Sharing too much in a short amount of time. Spread your posts out. Use a scheduling tool like HootSuite.
  7. Forgetting to proof read. Especially if you’re posting on a mobile phone. It’s very easy to hit the wrong letter and then the phone thinks it’s another word, well, it happens to the best of us! Remember, it’s your online image and reputation that’s at state here!
  8. Neglecting the “social” in Social Media. I tell people that you can automate a lot of the “media” but you still have to be “social”. The whole idea of this is to build relationships with your current and potential customers! A robot can’t do that for you!
  9. Bonus – Not getting trained in how to properly and effectively use the networks and the free tools that are out there. Each network has a different culture with its own do’s and don’ts. Learning how to use them and applying that knowledge, will, in the long run, save you time and money and you’ll get results. Related Content: Should you Outsource your Social Media Marketing?

Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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Who Needs a Marketing Plan?

SWOT-Analysis of the organic business idea.
SWOT-Analysis of the organic business idea. Belongs to The Organic Business Guide. (Photo credit: Wikipedia)

You do! A marketing plan is the road map to profitably increase sales. If you want to grow sales, you need a marketing plan. While every plan is different, all marketing plans should cover the following:

  • Description of products and/or services.
  • Define your target market (who will buy from you). What are the geographic, demographic, and behavioral characteristics of your customers.
  • Unique Selling Proposition (How is your product/service different from the competition). This is your competitive advantage.
  • Market Analysis (What is the economic, social, technical, industry and competitive environment). What are your strengths, weaknesses, opportunities and threats (SWOT Analysis). Conduct focus group studies, if warranted.
  • Objectives for sales volumes, market share, cost of sales, gross margins and net profit including dates for achievement.
  • Strategies and action steps to achieve the objectives. (pricing, product, distribution, promotion/advertising, and people strategies). Use Internet and social media marketing to grow your business.
  • Assign specific tasks, responsibilities and time frames for accomplishment.

A well thought out and executed marketing plan is invaluable to achieving profitable sales growth in your business.

Learn how to develop your marketing plan by attending SCORE’s 2nd annual Symposium at Grand Canyon University on March 31st. Attendance is free including lunch. The conference educational theme is ‘Increasing Sales through Internet Marketing and Social Media”. Our mentors will be standing by to help you with marketing or any other business “hot button” on your mind. You will leave the Symposium with tangible marketing ideas you can implement right away in your business

You will need to register on line to attend – click here!

About the Author:

George Obst, Certified SCORE MentorGeorge Obst is a Certified SCORE mentor with more than 30 years experience profitably managing and growing businesses, including start-ups, purchasing, financing and selling businesses.

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Social Media: It’s about Community

Who’s your target market? Whoever it is, more than likely their hanging out in a social media community. Hey, it’s about being social!

Social Media: It’s about Community

In “A World Gone Social: How Companies Must Adapt to Survive” authors Ted Coiné and Mark Babbitt define a social media community as:

… a group of Internet users with a passion for a brand or a cause, or who, at the very least, are bonded by a common purpose and bolstered by companionship. The best online communities leverage existing success, develop further trust, build exponentially more human relationships with existing and potential customers, and then exceed expectations.*

The big word there is TRUST. Without trust, people are not going to buy your product or service.

How do you find communities?

First, you need know which networks have their own internal communities.

LinkedIn: LinkedIn Groups have been around for a few years and some groups have thousands of members. You can find both industry or geographic specific groups as well as special interests. There are public and private groups. Private groups have an owner and/or moderator who has to approve all the new members and all posts. You have to respect their rules or they’ll kick you out. Public groups are open to anyone and depend on its members to police and report spammers (those who post inappropriate, self-centered content).

LinkedIn Groups is the best place to network!The idea is to participate and get noticed. Start discussions, comment on those that are there. You no longer have to mind your own business. Feel free to add your 2-cents worth. But remember it’s about sharing NOT selling! Start pitching your stuff directly and you’ll get flagged and kicked out. It’s a “selfish exchange of knowledge”*.

Google+: Google+ is a bit younger than LinkedIn and their communities are even newer. However, they’re catching on fast. Some have thousands of active users. They work the same as LinkedIn Groups. There are both public and private communities for just about every interest and industry out there. As well as local groups.

You have to define your target market then do a little research and searching to find the communities. Don’t forget peer groups and strategic partners. Who can send you referrals? How do you keep up with industry news?

You can also start your own group or community on these networks. But be aware, it’s going to take a little work.

Those that start a community to push a message or rebuild their reputation fail. Those that attempt an online community just to broadcast at the members fail. Every time. Your community must be built on a common purpose and fostered through mutually beneficial communication.*

Facebook also has groups, both private and public.

Finding and creating communities on Twitter and Pinterest.

How do you find a community when the network doesn’t have a “group” feature? Hashtags. One of my clients, The Developmental Garden, wants to reach parents with autistic kids. Using #Autism, they found huge communities on Twitter and Pinterest. The same thing happened for another client, Buckaroo Buckeye, who wants to reach #homeschooling parents. If you consistently use hashtags in your tweets and pins, when someone clicks on it, all your posts and pins with that hashtag will come up. (Related: What is a Hashtag and how do I use it in Social Media Marketing?)

A community, in what remains a sometimes cynical, what’s-in-it-for-me world, brings people together.*

You can automate the “media” but you can’t automate the “social”. If you want social media to work for you, you have to put in the time and learn how to it properly!

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

*Source: COINÉ, Ted (2014-09-17). A World Gone Social: How Companies Must Adapt to Survive

 

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Marketing – The Lifeblood Of Your Business

Ask yourself a question – how important is marketing to the success of your business? The answer is – it is essential!!

What is marketing and do I need a marketing plan?

Marketing is the process of interesting potential customers in your products/services.

The name of the game is attracting and retaining an increasing number of satisfied customers. A marketing plan will focus your efforts to accomplish that objective. The plan involves the implementation of the 4 P’s of marketing:

  1. Product/service selection and development.
  2. Price
  3. Reaching the customer’s place
  4. Promotional strategy

4 Ps of MarketingSaid another way, marketing is the process of creating and delivering value, at a profit, to fulfill the needs of a target market. Marketing is building your brand and relationships with your customers. It is about knowing, intimately, your current customers as well as the needs of prospective customers.

Assessing the results of your marketing is essential to knowing whether you are getting value from your investment in marketing. “Getting a bang for your buck” will lead to your spending more marketing dollars.

If your business has flat or declining sales, you need a marketing analysis and a plan, ASAP. Most likely, you will need to redirect your marketing efforts. You will need to spend more time and “smart” dollars in gaining and retaining customers.

SCORE can help you to identify your marketing needs, develop a marketing plan, and assess the effectiveness of your marketing activities. SCORE certified mentors are available to meet with you and discuss your business and marketing needs. There is never a fee for this service. Click here to schedule a free mentoring session. There’s a SCORE mentor near you in locations all around the Phoenix Valley!

Also, there is a SCORE Symposium coming up on March 31st at Grand Canyon University. It is a day chock full of invaluable workshops and seminars to help you profitably grow your business. This may be the best one day investment you can make, and the best news is, there is no attendance fee.

Find out more about SCORE, schedule an appointment with a mentor (no fee) and find out more about the SCORE 2015 Small Business Symposium, (totally free, including lunch) by clicking here, greaterphoenix.score.org – Mark Your Calendar!

About the Author:

George Obst, Certified SCORE MentorGeorge Obst is a Certified SCORE mentor with more than 30 years experience profitably managing and growing businesses, including start-ups, purchasing, financing and selling businesses.

 

 

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