Tag: Twitter

The Future of Social Media is Trust

The Future of Social Media is TrustWhen you hire someone to do work for you, you are entering in a contract of trust. You trust that the person or company that you’re hiring will do what they say they will do. And before you hired them, you did your research. You checked online reviews, you asked friends or family for a referral. (I don’t know about you, but I would only recommend someone whom I know and trust that they are reliable, and will do what they promise they will do.)

How do you build that trust if you’re just starting out?

How do you portray that trust to other people – strangers – besides your current customers? Word-of-mouth these days is not enough.

Put yourself in your potential customer’s shoes. When they need or want something and they’re not sure where to get it, they’ll Google it. If they were looking for what you have to offer, what would they enter in the search box? Your company name? Not if they’re not familiar with you. They’re probably going to enter keywords or phrases of what they’re seeking. Sometimes it’s questions, sometimes they’re trying to alleviate a problem. You have to recognize and define what those pain points are and provide basic answers on your website.

That is where a blog comes in

Your blog contains short, 250-500 word, articles with tips and advice on how your potential customer can solve their problems. Then, you have to share that blog post in the social media networks. Think of it like a syndicated news column. That’s how it gets out to the public. That’s how you get noticed. That’s how you establish credibility and trust.

Google sees those posts. Twitter posts come up in Google searches. Anything posted “Public” in Google+ gets indexed in the Google search engine.

It’s really easy for a Facebook user to “tag” your company when a friend asks for a referral – only if you have a Facebook business page and it’s set up properly. Same thing for LinkedIn and Twitter.

Videos help you show off your expertise. People see your face and see that there is a real person behind the company. You can give tips or do a “how-to” video demonstrations.

All this requires both strategic and tactical marketing plans and learning how to use the social media tools properly and effectively to help you get known as an expert in your field – a person who your target market can trust to help them.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups at the new AZ Social Media Training Center. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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9 Common Social Media Marketing Mistakes – Don’t Make Them!

9 Common Social Media Marketing Mistakes – Don’t Make Them!Face it. Social Media is not going away any time soon. You either have to embrace it, or get left behind in the dust. The info graphic below shows the 8 common social media marketing mistakes made by most newbies to the world of online marketing. I’ve added a 9th.

  1. Having no social media marketing strategy. You need both a strategic plan and a tactical plan and it’s going to change every month!
  2. Creating accounts in too many platforms too soon. I usually tell people you need to at least have a presence in the major ones: LinkedIn, Twitter, Google+ and Facebook. Not everyone needs to be on Pinterest, Instagram, YouTube, and the over 500 other social entities out there. You need to clearly identify your target market, then do research to discover which networks they frequent the most and focus on them.
  3. Paying for fake followers. This absolutely is a waste of money. First, they are NOT your target market. Second, they are NOT going to share your posts nor buy your products or services. It hurts rather than helps. Related Article: Buying Twitter Followers gets you Nowhere
  4. Talking too much about yourself. Related Article: It’s not all about you!
  5. Using irrelevant and excessive hashtags. On Twitter, 2 hashtags max. On G+, Pinterest, Instagram and Facebook you can get away 2-4, but don’t over do it. Just because something is trending doesn’t mean you can relate it to your business. Related Article: What is a Hashtag?; Related Article: How to hold a Twitter Chat with a #Hashtag
  6. Sharing too much in a short amount of time. Spread your posts out. Use a scheduling tool like HootSuite.
  7. Forgetting to proof read. Especially if you’re posting on a mobile phone. It’s very easy to hit the wrong letter and then the phone thinks it’s another word, well, it happens to the best of us! Remember, it’s your online image and reputation that’s at state here!
  8. Neglecting the “social” in Social Media. I tell people that you can automate a lot of the “media” but you still have to be “social”. The whole idea of this is to build relationships with your current and potential customers! A robot can’t do that for you!
  9. Bonus – Not getting trained in how to properly and effectively use the networks and the free tools that are out there. Each network has a different culture with its own do’s and don’ts. Learning how to use them and applying that knowledge, will, in the long run, save you time and money and you’ll get results. Related Content: Should you Outsource your Social Media Marketing?

Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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Social Media Competition: It’s not just your Competitors!

So you’ve done your business plan, marketing plan, SWOT analysis – defined your competitors, did some research, defined your target market and you’re ready to start marketing your business on social media. However, did you ever stop to think that your social media competition is not just your competitors?

Who is your Social Media Competition?

Social Media Competition: It's not just your Competitors!Well, it depends of the network. Think of the other people your target market is connected to, likes or follows on each of the networks. What appears on their respective news feeds:

  • Facebook: family, friends, hobbies, entertainment, travel, music, politics, religion, products, services, restaurants, food, fashion – the list is endless – add to it paid ads
  • Twitter: news, businesses, friends, politics, religion, products, services, entertainment, sports, information, finance, what’s trending, paid ads
  • LinkedIn: companies, their connections, business news, blog posts, the more connections they have, the more news in their feeds don’t forget paid ads (though, I think LinkedIn’s problem is they are highly ignored)
  • Google+: the folks who are active on G+ understand it’s power and the connection to the Google search engine. They are also following people and companies who provide news, articles, pictures, entertainment, information and what’s trending. (No paid ads – Yay!)
  • Pinterest: products, fashion, food, recipes, hobbies, crafts, travel, home improvement, kids, bridal, planning anything, paid ads.
  • YouTube: entertainment, paid ads, related videos, “what to watch next”
  • Instagram: friends, family, products, pretty pictures

How to you stand out and overcome all this content clutter?

  1. Be unique – be different, but not too crazy – though crazy works sometimes. This is why you really need to know your target market inside and out. What’s going to make them click on your post rather than something else.
  2. Be funny – humor goes a long way and gets shared.
  3. Take advantage of what’s trending – figure out how to spin your message so that’s it’s relevant to what’s trending. But check to see why something is trending before taking advantage of if.
  4. Be relevant – just blogging for blogging’s sake doesn’t work. Planning ahead using an editorial calendar will help.
  5. Be informative – people will stop following you if they don’t like what you’re posting, if you’re not posting enough, if you’re posting too much and if they don’t get the information they need.
  6. Use eye-catching images – make sure they’re good, quality images. Don’t just throw something up there thinking I’ve done my post of the day. Selfies are great if they help with your brand messaging. Make sure the main object of the picture is not too far away.
  7. Tag other businesses – if you have strategic partners, people you work with, someone you blogged about, a product or book you reviewed, make sure you add a link to their respective network profile. Make sure it’s correct! Not everyone uses their business name or personal name as their user names! On Facebook, LinkedIn, Twitter, Instagram, Pinterest it’s the “@” sign in front of the user name. On Google+ it’s the “+” sign (of course).
  8. Use hashtagshashtags work on all networks but YouTube and LinkedIn. On Twitter, limit it to only 2 hashtags per post. Everywhere else you can use multiple if they are relevant to the post.
  9. Have a clear written strategic plan for each network – what works on Twitter doesn’t always work on LinkedIn or Facebook. Plan ahead. What holidays and observance days are going to be trending next month?
  10. Check your analytics monthly – this will tell you which posts people responded and engaged with, what’s working and what’s not. Adjust your strategic and tactical plans accordingly.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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Getting Social Amplification

Social AmplificationJust having profiles set up on the main social media networks and occasionally posting is not enough. You’re not using social media to its full potential and that’s…

Social Amplification!

That doesn’t mean going viral! Going viral is social amplification on steroids – and it’s usually a fluke. Like the ALS Ice Bucket Challenge – no way did the ALS folks plan for it to go viral. It just did.

However, getting social amplification takes a bit of strategic and tactical planning. Here’s how it works:

If you have 100 followers and one of them has 1000 followers, and that person shares one of your posts or tweets with their followers, you have a Reach of 1000 people. That means your post has the Potential to be seen by 1000 people!

The goal is to get your followers to share your posts and tweets with their friends. It’s not enough just to “like” a post. They have to share it! Though liking helps with popularity, sharing gives you that extra social amplification.

How do you get it? Ask for it.

  • Add at the end of a tweet: please RT, pls RT, or pls retweet.
  • On Twitter, thank people for retweeting: TY 4 the RT! or Thx 4 the mention!
  • Same thing at the end of a post on Facebook, Google+ and LinkedIn: Please share, Pls spread the word!
  • Make advocates out of friends, happy customers and strategic partners
  • Give to get – if you share and retweet other people’s posts, they’ll respond in kind
  • Post good, quality content. You won’t get social amplification if you’re just posting stuff about you! Share other peoples’ relevant content

Only 1 out of 15 posts should be a direct sales pitch!

I’m one of the speakers at the upcoming…

Greater Phoenix SCORE 2015 Small Business Symposium

Internet, Social Media Marketing & Much More!

Tuesday, March 31, 2015, 8:00 am to 4:30 pm

In keeping with the Spring Training theme, I’ll be telling attendees how to create “Your Social Media Marketing Game Plan for Success” – it’s free to attend and you get lunch, too! But you have to register!

Click here to sign up!

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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Report: What #Nonprofits Want from Content Marketing

Content Marketing Goals for NonProfitsWhat are your NPO’s main goals?

  1. Fundraising?
  2. Building awareness?
  3. Recruiting volunteers?
  4. Acquiring clients?
  5. Retaining clients?
  6. Advocacy?
  7. Promoting events?

According to a poll from Content Marketing Institute (CMI) and Blackbaud, Nonprofits use content marketing, but not to raise money!

Fundraising used to be the number one goal, but it fell to 5th place behind brand awareness, engagement, client retention and acquisition.

The main content marketing tactic in 2013 and 2014 was, you guessed it, social media!

ALS Bucket ChallengeThe ALS Ice Bucket Challenge is a perfect example of the power and virility of social media.

…the Ice Bucket Challenge was a uniquely video-orientated phenomenon that swept across the world this summer in just a matter of days, and dominated the social feeds of hundreds of millions of Internet users. ~ReelSEO

It garnered over 1.3 billion views and raised over $100 million. The keyword in the above quote is “phenomenon”. If you think you can replicate that for your nonprofit, good luck. Something going that viral, that fast is a fluke.

Marketing tacticts used by NPOsNo matter what your NPO’s main goals are, using content and social media marketing are powerful and relatively free tools. Learning how to properly and effectively use them is crucial. Otherwise, you can spend a lot of time going around in circles and not accomplishing your goals.

Are you wondering ….

  • How often should we blog?
  • How often should we post to Facebook or Twitter?
  • Do we have to be on Google+?
  • What about LinkedIn? That’s a target market we’d like to reach. How can we use it better?
  • What can we automate?
  • Do we have to be on all the networks?
  • How do we use videos like ALS did?
  • How do we get the attention of a celebrity?
  • What’s the right way to promote events?

Register Now!Get answers to these questions and more at Greater Phoenix SCORE’s seminar:
Social Media for Nonprofit Organizations, March 11, 2015, 1 – 3:30 pm.

Presented by Giselle Aguiar, AZ Social Media Wiz, who’s been doing Internet marketing since 1995 and has served on boards of many different non-profit organizations.

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