Tag: Twitter

What’s the Best Time to Tweet?

By Giselle Aguiar, AZ Social Media Wiz

social bro

Social media is on 24/7 and there’s no way you’re going to be posting tweets 24/7!

That’s where two valuable, time-saving, free tools come in – SocialBro & TweetDeck.

SocialBro is free only as an add-on to Google’s Chrome browser, otherwise it’s as little as $6.95 a month for up to 5 Twitter accounts and 10,000 followers. With the free version you can only analyze up to 100 Twitter followers for 2 accounts at a time.

Why do you need to analyze your followers?

You need to know what time zones they’re in. If your business is local, maybe not so much, but it will also tell you what’s the best time to tweet. That will tell you when the greatest number of your followers are on and when your tweets will have the most potential exposure.

Time Exposure

Now, that doesn’t mean that 10 million people will see your post. But you will have the potential of having 10 million people see your tweet.

I recommend if you’re just starting out to use the free version of SocialBro for Chrome. It analyzes a random 100 of your followers and that should give you a good idea of their statistics. Check these stats at least once a month. As your Twitter following grows, so will the statistics and demographics and you’ll have to adjust your tactical plan accordingly.

When you log-in to SocialBro, you need to synchronize it with your Twitter account. Then from the the Dashboard, click on “Best Time to Tweet” and SocialBro will generate a report for you. They’ll email you when it’s ready.

Insights” will give you the time zones of your followers. Here is the graphic of my twitter followers (@AZSocialNetWiz):

Time ZoneAlmost 21% of my followers are in the East Coast. And if you look at the graphic above, some of my best times to tweet are 6 am on Saturdays, 7 am on Mondays and 9 am on Wednesdays. Rest assured that I’m not going to be up that early posting on Twitter.

That’s when I use TweetDeck. TweetDeck is owned by Twitter and is free either az an add-on for Chrome, web-based or a downloaded software program. With TweetDeck you can:

Schedule tweets to post at different times during the day and the week.

  • Create category lists of folks or companies you like to follow and have all their posts show in a column.
  • Manage several Twitter accounts.
  • Have a column just for your “interactions” so you can see your new followers and thank them for following, check out their profiles and decide if you want to follow them back.
  • See who’s mentioned you or retweeted one of your tweets so you can thank them too.
  • You can follow specific hashtags and trends as well as keywords and phrases to be able to interact with people and build valuable relationships.

Tweetdeck CP


With these two tools, you should be able to…

  • Manage your Twitter account
  • Build relationships with your potential customers
  • Nurture relationships with current customers
  • Monitor your brand
  • Increase awareness
  • Establish you or your company as an expert in your field
  • Increase traffic to your website

…with just a few minutes a day.


Giselle_2012_smGiselle Aguiar is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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What is a Hashtag and How do I Use it in Social Media Marketing?

Written By: Giselle Aguiar

What is a Hashtag and How do I Use it in Social Media Marketing?

A hashtag is the pound or number sign (#) placed in front of a keyword or phrase to make it clickable and searchable.

Twitter invented them, but they are now used in Google+, LinkedIn, Instagram and Pinterest. There are rumors that Facebook is going to adapt them, but they haven’t so far.

Hashtags only work with letters. As soon as you add a space or other character, it only takes the letters that are immediately adjacent to the #.

Yes: #socialmedia, #cybersecurity,

No: #social media, #cyber-security

There are several ways to use hashtags in social media marketing:

  1. Add them to your tweets and posts to target a specific audience – be consistent in using them. When someone clicks on it, all your posts will come up.
  2. Use them for a Twitter chat – schedule a Twitter chat and assign it a hashtag. Participants can tweet questions and answers with the hashtag to engage in the conversation.
  3. Use them during a live event or webinar and encourage participants to tweet about it or ask questions.
  4. Ride on a trend’s coattails. Today for instance, I’ve been having fun with: “#ObamaCareInThreeWords” “#IfYouKnowMeYouKnowThat” and “#iGetAnnoyedWhenPeople.” Be creative. How can you use these to promote something, contribute, or just have fun? Check what’s trending on Twitter and Google+ a few times a day.
  5. Add them to your bios on both Twitter and Pinterest.
  6. If you have a decent marketing budget, you can pay to be at the top of searches in Twitter with a “promoted tag.” You’ll see these used for product launches, movie openings, special promotions, during elections and for countless other marketing campaigns.
  7. Take advantage of breaking news, a live event or strange occurrence. One of the best uses of this was Oreo’s “Dunk in the Dark” campaign during the blackout in the middle of the Super Bowl.
  8. Use them for customer service. Monitor your company name with a hashtag in front of it. A good example of this is a story told by a CBS News Technology contributor (pardon, but his name escapes me). He was flying on Delta to San Francisco and he had an issue with the Delta agents at the departing airport. The flight he was on happened to have wifi. He tweeted about his problem with just using Delta’s name. A follower of his replied back, “Use #Delta.” He reposted the tweet and as soon as he landed, there was a Delta employee waiting for him at the gate with an apology and a gift certificate. Their customer service crew was monitoring #Delta.
  9. Tweets with hashtags have a better chance to get retweeted. That’s a goal when using Twitter – to get your followers to retweet (share) your tweets to their followers.
  10. Create your own hashtag, but look at it closely to see if it looks good.

Check out these “Hashtags Gone Wrong”

Here are some Hashtag Tips:

  • Use the same hashtags consistently – I use #socialmedia on every post that I send relating to social media.
  • Check to see why a hashtag is trending before you use to promote yourself. You don’t want to offend anyone.
  • In Twitter, use no more than 3 hashtags in one post. You only have 140 characters so don’t load it up with hashtags. Don’t duplicate words. Add the hashtag in front of words in the sentence.
  • Use as many as you want in Google+, Pinterest, LinkedIn & Instagram – you’re not limited in space as with Twitter.
  • Use TweetDeck to monitor several hashtags at once. It’s a free software program or an add-in to the Chrome browser.
  • Monitor influencers and experts in your field and see how they use them, if they use them. If they don’t use them, you’ll be a step ahead!

With over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, & coaching. For more information visit: http://azsocialmediawiz.com 602-738-1700


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