Tag: websites

The Difference between a Mobile App and a Mobile Website

By Giselle Aguiar, AZ Social Media Wiz

iPhoneWhat’s the difference between a mobile app and a mobile website? Is there a difference? You bet!

A mobile app is a mini software program that works on a mobile device like a smartphone or tablet. Just like a computer software program it has to be designed specifically for the operating system. On a computer it would be either be Windows or Mac iOS. On a mobile device it’s either for Android, Windows or Apple’s iOS.

A mobile website is a website that is enhanced to work and be easily navigated when viewed on a mobile device. The website has special coding so that it will recognize the type of device that is trying to access it and show the appropriate web page sized to the screen. If you view a regular website that is not mobile enhanced, the text will be too small, you’ll have to zoom in to read it or navigate through it.

Why should you care about mobile devices?

The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017. Nearly two-fifths of all mobile phone users—close to one-quarter of the worldwide population—will use a smartphone at least monthly in 2014. By the end of the forecast period, smartphone penetration among mobile phone users globally will near 50%. ~ eMarketer

Every business should have a mobile enhanced website, but not every business needs a mobile app.

A few things to consider are the type of business, your target market, your goals, cost.

What are you mobile needs? There are many questions you should ask yourself to determine your needs.

Do you need customers to order in advance?

Do you need to access your site on a tablet for client presentations?

What do you want visitors to do?

Do you need clients to make appointments?

Mobile devicesIf you have a WordPress site, there are free plug-ins and some themes that you can install that will enhance your site for mobile devices. Test it on all screens before going live. A good web designer can easily create a mobile site for you.

Apps are way more expensive. It requires programming and it takes time to get it approved for iOS, Windows and Android. Apps also need to be updated to keep up with the operating system updates. You need to decide if you’re going to offer the app for free or charge for it.

No matter which way you go, shop around for mobile developers. Check with the BBB and some of their clients and read reviews of their services.

If you’re not sure which way you should go when it comes to mobile marketing, you should speak with a SCORE mentor to determine if your business needs an app or just a mobile enhanced site. Click here to schedule an appointment with a SCORE mentor.

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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Top 8 SEO Best Practices

Written By: The GoDaddy Team

SEO

Search engine optimization (SEO) is essential to the success of your business because it gives your website the best chance to be found by search engines, and most importantly, by potential customers.

Search engine professionals have studied SEO and come up with some tips to help you achieve better search engine rankings. Check out these top eight SEO best practices that will help you optimize your site to appeal to online users and search engines:

  1. Write for people, not robots. Keywords are SEO’s most commonly misunderstood practice. When SEO first gained popularity, keywords had a lot of pull with search engine ranking; however, when search engines noticed that users were “stuffing” or overusing keywords, the SEO requirements changed. Now, search engines reward you for writing naturally and focusing on your online visitors, rather than search engines.
  2. Create share-worthy content that’s useful, up-to-date, and appropriate. When you write website content, consider your visitors and what they’d like to know. You only have one chance to make a strong first impression, so make sure you say what you need to say to cultivate loyalty with your potential customers.
  3. Take advantage of social media and review resources. The more visibility your business has online, the more visits your website will generate! Free social media and local review sites are driven by word-of-mouth recommendations and user engagement, and can help improve your business’s credibility.
  4. Don’t try to work the system. Search engines are very smart. You might get away with some SEO shortcuts, but before long, you’ll be penalized and your website will have little to no organic online success. Yikes! Avoid your search engine’s naughty list, and do your research to see if what you’re doing will improve your site.
  5. Research valuable, relevant keywords. Before you incorporate keywords in your website’s content, it’s important that you know what your customers are looking for! Use online tools to determine popular keywords and phrases that people use to search online.
  6. Increase inbound links. Take advantage of your business relationships and suggest linking to one another’s site to help improve your SEO rankings. Just make sure you know and trust the person whose site you are linking to so people and search engines recognize him or her as a reputable source.
  7. Track your website’s performance. Why put the effort into making your site a success if you don’t track its results? To make sure your website is constantly improving, use a web analytics tool to track the number of visitors to your site, conversion rates, and marketing success!
  8. Recycle, don’t copy. Writing content for your website can be time-consuming and difficult, but it’s an extremely important factor for improving SEO. Search engines severely penalize websites that have pages with unoriginal, plagiarized, or duplicate copy. To avoid this, don’t use another website’s content or copy the same content onto multiple pages of your site. Your business is unique, so make sure the words that describe it are, too!

 

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This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

 

 

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Use Keywords to Optimize Your Website

Written By The GoDaddy Team

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Nearly every website owner wants to get their hands on the secret to search engine optimization (SEO) to maximize their website’s visitors. While you’ll find no one answer for achieving perfect SEO, the effective use of keywords figures into every approach.

We use keywords to search for products, services and answers on search engines like Google®, Bing® and Yahoo!®. When you assign keywords to your website’s pages, you can grasp the interest of search engines and increase your online visibility. This is known as “optimizing” your site.

Choose Keywords for Your Site

The selection of appropriate keywords is very important. When choosing keywords for your website:

  • Stay Relevant: A relevant keyword is one that makes sense and is related to what you do. They help online users find your site if they search for it using a search engine.

If a landscaper is writing text for their website’s pages, they should consider relevant keywords like landscape, landscape maintenance, or lawn care.

  • Be Specific: As your keywords get more specific, you’ll have less competition and will rank higher. Find keywords that describe what you do, your geographic location, your services, your products, and your business industry.

The same landscaper might use specific keywords like Arizona landscaper, landscape design, or desert landscape for their website’s About Us page.

  • Try This: Grab a piece of paper and a pen and start writing down words you would use to describe your business. Think of the word or phrase you would type when searching for your product or service online. Write for 3 minutes. When you stop, select the 5 best words or phrases and start with those.

Incorporate Keywords into Your Site

The perfect keywords will only improve your search engine ranking and traffic if used properly. When incorporating keywords into your site:

  • Be Strategic: Once you select your keywords, include them in your website’s page titles, metadata, image names, and page content. For the best results, use every word or word combination, and their variations, at least two to three times per page. Incorporate keywords at the top of the page so search engines identify them right away, before moving on to a different page or site.
  • Stay Natural: Overusing keywords will harm your website’s ranking, because search engines read sites like humans do. They evaluate content, and know if a word is used incorrectly or is out of context. The key is to use keywords naturally and avoid sounding spammy! Remember that you’re and writing content for people, not robots.

 

 

godaddy-logo AThis article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

 

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If You Build It, Will They Come to Your Website?

Written By: Bryan Janeczko

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In the movie “Field of Dreams” a farmer heeds the instruction “If you build it, he will come” and builds a baseball diamond in his cornfield.  So if you build a website for your new business, are you also guaranteed to attract the visitors you want?  The answer is… maybe.

There are lots of people online pushing tactics that they say will guarantee that your site is at the top of the search engine results page.  But many of these involve shady practices that, if discovered, will cause your site to be blacklisted by the major search engines.  So my advice is: don’t try to trick the search engines.  Instead, use your resources to create content that potential customers will find valuable.  Next week I’ll focus on the basics for making sure that people who search for your startup can find you.  In the meantime, here are some ideas that will ensure that your site is interesting and engaging – and will keep people at your site once they find it.  Pleasing potential customers should be your main objective – achieve that and the search engine issue will resolve itself.

  • Tell great stories about your business, including what inspired you to start your company and how your organization can help your customers solve their problems.  Always let your passion and purpose for what you do shine through!   Everyone loves a good story and posting content that people want to read is the best way for startups to attract attention to their website.
  • Your startup’s website has just seconds to get customers’ attention, so include a compelling visual on every page – pictures really can say more than words.
  • Add a blog to your startup’s website — it’s a good way to encourage users to visit you often.  Be sure to update your blog often, ideally on a regular schedule so readers will come to know when to expect a new post.
  • Post photos, videos, webinars, infographics, and powerpoint presentations on your startup’s website.  Different people respond to different ways of presenting the same information (that’s why educators often lecture, write on a white or blackboard, initiate discussion, and have students read about the same topic) so use as many different ways as you can of communicating the value your startup offers.
  • Include tips, advice and links to relevant articles on your startup’s website to make it a go-to destination for people in your industry.  Don’t be afraid to reprint content that exists elsewhere – just make sure you ask for permission first and always offer a link back to the source.

Remember that you can’t just build your site and forget it.  Make sure you are updating your site all the time with information about new products and services, success stories from grateful customers, press releases and anything else your readers would find useful or interesting.  New businesses can find tips for improving their web sites from free publications like Website Magazine; from web hosting companies like 1&1, GoDaddy, and Register.com; and, of course, from SCORE.

 

bryan-janeczko-100Bryan JaneczkoFounder, Wicked Start
Bryan has successfully launched multiple startups, including NuKitchen and StartOut. His latest venture, Wicked Start, provides aspiring founders with a free startup roadmap to plan, fund, and launch a new venture. He is committed to helping small businesses grow and succeed for the long term.
www.wickedstart.com | Facebook | @WickedStart | More from Bryan

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