Tag Archives: YouTube

9 Common Social Media Marketing Mistakes – Don’t Make Them!

9 Common Social Media Marketing Mistakes – Don’t Make Them!Face it. Social Media is not going away any time soon. You either have to embrace it, or get left behind in the dust. The info graphic below shows the 8 common social media marketing mistakes made by most newbies to the world of online marketing. I’ve added a 9th.

  1. Having no social media marketing strategy. You need both a strategic plan and a tactical plan and it’s going to change every month!
  2. Creating accounts in too many platforms too soon. I usually tell people you need to at least have a presence in the major ones: LinkedIn, Twitter, Google+ and Facebook. Not everyone needs to be on Pinterest, Instagram, YouTube, and the over 500 other social entities out there. You need to clearly identify your target market, then do research to discover which networks they frequent the most and focus on them.
  3. Paying for fake followers. This absolutely is a waste of money. First, they are NOT your target market. Second, they are NOT going to share your posts nor buy your products or services. It hurts rather than helps. Related Article: Buying Twitter Followers gets you Nowhere
  4. Talking too much about yourself. Related Article: It’s not all about you!
  5. Using irrelevant and excessive hashtags. On Twitter, 2 hashtags max. On G+, Pinterest, Instagram and Facebook you can get away 2-4, but don’t over do it. Just because something is trending doesn’t mean you can relate it to your business. Related Article: What is a Hashtag?; Related Article: How to hold a Twitter Chat with a #Hashtag
  6. Sharing too much in a short amount of time. Spread your posts out. Use a scheduling tool like HootSuite.
  7. Forgetting to proof read. Especially if you’re posting on a mobile phone. It’s very easy to hit the wrong letter and then the phone thinks it’s another word, well, it happens to the best of us! Remember, it’s your online image and reputation that’s at state here!
  8. Neglecting the “social” in Social Media. I tell people that you can automate a lot of the “media” but you still have to be “social”. The whole idea of this is to build relationships with your current and potential customers! A robot can’t do that for you!
  9. Bonus – Not getting trained in how to properly and effectively use the networks and the free tools that are out there. Each network has a different culture with its own do’s and don’ts. Learning how to use them and applying that knowledge, will, in the long run, save you time and money and you’ll get results. Related Content: Should you Outsource your Social Media Marketing?

Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

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Social Media Competition: It’s not just your Competitors!

So you’ve done your business plan, marketing plan, SWOT analysis – defined your competitors, did some research, defined your target market and you’re ready to start marketing your business on social media. However, did you ever stop to think that your social media competition is not just your competitors?

Who is your Social Media Competition?

Social Media Competition: It's not just your Competitors!Well, it depends of the network. Think of the other people your target market is connected to, likes or follows on each of the networks. What appears on their respective news feeds:

  • Facebook: family, friends, hobbies, entertainment, travel, music, politics, religion, products, services, restaurants, food, fashion – the list is endless – add to it paid ads
  • Twitter: news, businesses, friends, politics, religion, products, services, entertainment, sports, information, finance, what’s trending, paid ads
  • LinkedIn: companies, their connections, business news, blog posts, the more connections they have, the more news in their feeds don’t forget paid ads (though, I think LinkedIn’s problem is they are highly ignored)
  • Google+: the folks who are active on G+ understand it’s power and the connection to the Google search engine. They are also following people and companies who provide news, articles, pictures, entertainment, information and what’s trending. (No paid ads – Yay!)
  • Pinterest: products, fashion, food, recipes, hobbies, crafts, travel, home improvement, kids, bridal, planning anything, paid ads.
  • YouTube: entertainment, paid ads, related videos, “what to watch next”
  • Instagram: friends, family, products, pretty pictures

How to you stand out and overcome all this content clutter?

  1. Be unique – be different, but not too crazy – though crazy works sometimes. This is why you really need to know your target market inside and out. What’s going to make them click on your post rather than something else.
  2. Be funny – humor goes a long way and gets shared.
  3. Take advantage of what’s trending – figure out how to spin your message so that’s it’s relevant to what’s trending. But check to see why something is trending before taking advantage of if.
  4. Be relevant – just blogging for blogging’s sake doesn’t work. Planning ahead using an editorial calendar will help.
  5. Be informative – people will stop following you if they don’t like what you’re posting, if you’re not posting enough, if you’re posting too much and if they don’t get the information they need.
  6. Use eye-catching images – make sure they’re good, quality images. Don’t just throw something up there thinking I’ve done my post of the day. Selfies are great if they help with your brand messaging. Make sure the main object of the picture is not too far away.
  7. Tag other businesses – if you have strategic partners, people you work with, someone you blogged about, a product or book you reviewed, make sure you add a link to their respective network profile. Make sure it’s correct! Not everyone uses their business name or personal name as their user names! On Facebook, LinkedIn, Twitter, Instagram, Pinterest it’s the “@” sign in front of the user name. On Google+ it’s the “+” sign (of course).
  8. Use hashtagshashtags work on all networks but YouTube and LinkedIn. On Twitter, limit it to only 2 hashtags per post. Everywhere else you can use multiple if they are relevant to the post.
  9. Have a clear written strategic plan for each network – what works on Twitter doesn’t always work on LinkedIn or Facebook. Plan ahead. What holidays and observance days are going to be trending next month?
  10. Check your analytics monthly – this will tell you which posts people responded and engaged with, what’s working and what’s not. Adjust your strategic and tactical plans accordingly.

 

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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Report: What #Nonprofits Want from Content Marketing

Content Marketing Goals for NonProfitsWhat are your NPO’s main goals?

  1. Fundraising?
  2. Building awareness?
  3. Recruiting volunteers?
  4. Acquiring clients?
  5. Retaining clients?
  6. Advocacy?
  7. Promoting events?

According to a poll from Content Marketing Institute (CMI) and Blackbaud, Nonprofits use content marketing, but not to raise money!

Fundraising used to be the number one goal, but it fell to 5th place behind brand awareness, engagement, client retention and acquisition.

The main content marketing tactic in 2013 and 2014 was, you guessed it, social media!

ALS Bucket ChallengeThe ALS Ice Bucket Challenge is a perfect example of the power and virility of social media.

…the Ice Bucket Challenge was a uniquely video-orientated phenomenon that swept across the world this summer in just a matter of days, and dominated the social feeds of hundreds of millions of Internet users. ~ReelSEO

It garnered over 1.3 billion views and raised over $100 million. The keyword in the above quote is “phenomenon”. If you think you can replicate that for your nonprofit, good luck. Something going that viral, that fast is a fluke.

Marketing tacticts used by NPOsNo matter what your NPO’s main goals are, using content and social media marketing are powerful and relatively free tools. Learning how to properly and effectively use them is crucial. Otherwise, you can spend a lot of time going around in circles and not accomplishing your goals.

Are you wondering ….

  • How often should we blog?
  • How often should we post to Facebook or Twitter?
  • Do we have to be on Google+?
  • What about LinkedIn? That’s a target market we’d like to reach. How can we use it better?
  • What can we automate?
  • Do we have to be on all the networks?
  • How do we use videos like ALS did?
  • How do we get the attention of a celebrity?
  • What’s the right way to promote events?

Register Now!Get answers to these questions and more at Greater Phoenix SCORE’s seminar:
Social Media for Nonprofit Organizations, March 11, 2015, 1 – 3:30 pm.

Presented by Giselle Aguiar, AZ Social Media Wiz, who’s been doing Internet marketing since 1995 and has served on boards of many different non-profit organizations.

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Realistic Goals in Social Media

By Giselle Aguiar, AZ Social Media Wiz

I’ve been reading one of the latest books on social media, “A World Gone Social” by Ted Coiné and Mark Babbitt. I highly recommend it for those of you who are still trying to figure out this newfangled marketing and those of you who are used to the old-fashioned or as the authors put it, “Industrial-Age” marketing.

One big discussion question is What is the return on investment (ROI) in social media?

Answer: There is no set way to determine that. It depends on what you’re trying to accomplish. What are your goals and objectives?

Another questions is How do you sell on social media?

Realistic Social Media Goals for businessesAnswer: You really don’t. The big brands can do it, but they’ve built up their following and they’re working hand-in-hand with the networks in advertising and ways to get those impulse buyers to “buy now” and get them before they change their minds. It takes a solid plan, a hefty advertising budget and a staff.

Social media is a tool to accomplish several goals:

  1. Drive traffic to your website
  2. Become known as an expert in your field
  3. Search engine optimization (SEO) / getting on the first page of Google search
  4. Social amplification – getting folks to share your content with their friends
  5. Increase awareness and exposure
  6. Lead generation – it’s up to your site to capture the leads and then up to you to nurture them into sales.
  7. Reduced marketing costs – these are all free billboards – but if you don’t know how to use them properly, you need to invest in training. You may also need to invest in graphic designer to create quality graphics or a videographer to create quality videos.

A solid marketing plan is also key. Defining goals, your target market and the strategy you’re going to use to reach your goals.

So what are realistic goals in social media?

Again, it depends. The answer will vary depending on if you’re business to business or business (B2B) to consumer (B2C), your industry, your current customer base. If you’re starting from scratch, your goals may look something like this:

Following:

  • Facebook: 30 “Likes” – after 30 likes you get insights from your Facebook fans on your business page – you get demographics: age, gender and location; you can also see what posts got the most engagement.
  • LinkedIn: 50 connections on your personal/professional profiles along with a complete profile makes you an “All-Star” and you’ll come up higher in searches
  • Twitter: 100 followers – after 100 followers you can analyze them with SocialBro and get demographics like what time zones your followers are in and when’s the best time to tweet? You can also use SocialBro in combination with HootSuite to schedule out posts and tweets. Here’s a video to show you how that works.
  • Google+: 100+ active followers — you are engaging with each other — liking, sharing, commenting — you will be rewarded by Google by improving your search results ranking by 14 spaces! The more active you are on Google+, the faster Google will index links posted as “Public” in the Google search engine! You cannot ignore Google+!

It takes a lot of time and effort to build a following.

If you put in 90 minutes a day for 1 month, you should reach those goals. Once you’re following is built, it builds momentum and each “milestone” should become your next set of goals. As long as you keep feeding them content that they like, your following will grow and that social amplification will kick in.

Sites statics and analytics can provide another set of goals.

  • Page views – the more often you blog and share it on social media, the more traffic you will drive to your site. This should increase if you consistently put out good content.
  • Referral sources – knowing which networks are driving more traffic to your site is crucial in setting your strategy and tactics for the next months. Increasing the number of referrers from either of the networks is your next goal.
  • Most popular posts – tell you what type of content is most popular with visitors to your site. Keep feeding them and they will keep coming!

Register for the social media seminarIf all this seems overwhelming and totally foreign to you, then you need to attend my social media seminar that I’m giving on 10/28 for Greater Phoenix SCORE at the North Mountain Business Alliance in North Phoenix. Only $25 and I’ll be covering branding along with an overview of the major social networks: Facebook, LinkedIn, Twitter, Google+, YouTube and Pinterest as well as blogging, hashtags and trends!

If you can’t make that one, I’ll be holding a seminar with SCORE each month. Coming up:

Content Marketing, WordPress & Blogging: How To Get On The First Page of Google

Friday November 14, 2014 from 9:30 AM to 12:00 PM MST
The Google search engine is looking for fresh, relevant content written for the human reader. That is content marketing, aka blogging. We will cover blogging platforms, designing your blog, how to blog, what to blog about, how often to blog, video blogs, promoting your blog, capturing leads, and statistics/analytics.

The Right Way to Use LinkedIn to Promote Your Business

Tuesday December 9, 2014 from 9:30 AM to 12:00 PM MST
LinkedIn is the “Facebook for Professionals” and it’s not just an online resume! It’s your virtual Rolodex! Are you using it properly?
You need a solid marketing plan before you jump in and part of that is defining your target market – a SCORE mentor can help you with that for free! Click here to schedule a mentoring session.

About the Author:

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.

 

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