Tag: YouTube

Why Every Business Needs to be on Google Plus

By Giselle Aguiar, AZ Social Media Wiz

Google+Poor Google+ — it’s so misunderstood. Most business owners just don’t know its importance as a part of the Google family, its connection to the Google search engine, its power in getting your content indexed in the search engine and boosting your search engine results page (SERP) ranking.

In this video overview, I explain why every business needs to be on Google Plus:


Points to remember:

  1. Google+ LocalIf you have a local, brick-and-mortar business, make sure you have a Google+ Local verified business page
  2. Set up your YouTube account from your G+ business page
  3. Follow people you’d like to know, +1 and share their posts – be active
  4. Your goal is to have 100 active followers
  5. Share your blog posts so they’ll get indexed in the search engine

This Friday, May 9, 2014, I’m teaching Part 2 — Google+ & YouTube — of the Social Media Marketing BootCamp 4 at the Greater Phoenix SCORE offices. Click here for more info. There are only a few spaces left!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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Leveraging Social Media: The New Word-of-Mouth for Referrals

By Giselle Aguiar, AZ Social Media Wiz

How do you get new customers? Broadcast media? Yellow Pages? Direct Mail? Not so much. According to a Q1 2014 study by Gallup and Wells Fargo:

Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners. (eMarketer)

Most Successful Marketing Tool used by small businesses via eMarketerAnd surprisingly enough, the number one marketing tactic used is friend referrals.

That word-of-mouth was the second-best source of revenues according to US small businesses surveyed by Huzzah Media was likely why respondents saw friend recommendations as so successful. (eMarketer) (Repeat customers were the number one source of revenues.)

Happy camper customers want to share their happiness — especially when a friend asks them, “Do you know of a____?” Or I need to find a ______. Who do you use?”

So what does social media have to do with referrals?

How many times have you seen your friends on Facebook or Foursquare checking into a restaurant and they post a picture of their meal? Or they’ll pin their new dress, handbag, or shoes on Pinterest. They’ll post pictures of their trip and hotel stay. They’ll write reviews on Google+ Local, Yelp and yes, even Facebook. I could go on, but you catch my drift.

How does a business get in the game?

TV at 7th Street Dental with their Google+ logo
I was impressed at my new Dentist, 7th Street Dental, to see their social media up on their TV screen in their waiting room. They’re on the ball!
  • Encourage customers to check-in when they arrive at your store or office. Offer them an incentive.
  • Have a poster or flyer telling customers to find and follow you on social media. I found my dry cleaners using Foursquare. I had no idea they were there because they are behind another business. They had a coupon on Foursquare for a discount. When I showed it to the attendant he said I was the first one to use it. It would help if he had a flyer in the store telling folks to check in on Foursquare. Foursquare connects to both Facebook and Twitter making it easy for people to share it.
  • Have both share and follow buttons visible on your website – not at the bottom. You have to make it easy for folks to follow you and share your content with their friends.
  • Blog, then post useful how-to articles or videos that people will want to share.
  • Create a signature for your blog posts with several calls-to-action like contact us for a free quote, or sign up for a free newsletter and below that, add your social media icons with links to your profiles and pages. Post this at the end of every blog post.
  • Have satisfied customers create a video testimonial. Here’s a great example. Make sure you get a written model release with their permission to use their likeness in your marketing. Here’s sample that you can edit to fit your business.

To do this correctly and effectively, you must have your business pages set-up properly and optimized on the major social networks: LinkedIn, Google+, Twitter, Facebook, YouTube and Pinterest. These are free billboards which aid in search engine optimization, increasing traffic to your website, building brand awareness and much more!

But it’s more than just putting up the billboard. You have to engage with your followers. Give them free advice. Share other peoples’ related content. It’s a 2-way communication. Encourage likes, comments, and sharing. If one of your followers has 1000 followers and they share your post with their followers you have a reach of 1000 people. That’s not to say 1000 will see your post, but you have the potential to reach 1000 with your message. And guess what? It’s free. It just takes time to learn how to use the tools properly and you may have to hire a graphic artist for consistent and quality branding. But as your following grows, so does your social amplification.

If this all seems like a daunting task, I’m going to be holding a 5-session, intensive Social Media Marketing BootCamp every Friday in May, 2014 at the Greater Phoenix SCORE offices. We’ll cover in detail how inbound, content and social media marketing works, each of the major networks, how to build a following and at the end, how to manage your social media marketing in 30 minutes a day! Yes it can be done!

Click here for more information and to register.

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

 

 

 

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YouTube Video Marketing

By Giselle Aguiar, AZ Social Media Wiz

YouTube, Social Media & Conversion - it all works together
YouTube, Social Media, Blog, email, SEO & Conversion – it all works together

Saying that videos are hot is an understatement! However most small business owners find the idea of video taping themselves rather daunting. It’s actually rather easy and for the effort, it can be very profitable.

YouTube is the 2nd largest search engine next to its parent, Google. YouTube didn’t start out to be the 2nd largest search engine. It was founded in 2005 by 3 former PayPal employees. It was bought by Google a year later for $1.65 billion!

The phrase “how to” is the most searched-for phrase. Here’s a YouTube video all about YouTube and video marketing:

YouTubeHere are some statistics and facts that should help convince you to start using YouTube video marketing or increase your video usage:

  • 52% of marketers say that video provides the best ROI – return on investment.
  • Video increases conversions by 46%. Video testimonials of satisfied customers increase sales by 600%.
  • Video increases front-page Google results by 53 times! That’s the difference between being on page 4 to being on page 1!
  • Web visitors stay twice as long on pages with video!
  • Shoppers who view video on a web page are 144% more likely to buy!
  • People prefer watching over reading!
  • Videos in emails increase click-thru rates by 96%. That means more people will click on a link to get to your site or watch the video.
  • Video appears in 70% of the top 100 search results. 52% of consumers say video makes them more confident in buying.
  • Explainer videos – how to use something or introducing a new product or service – increase conversion rates by 20% – that’s going from watching the video to actually buying something.1

I’ll be holding a YouTube and Google+ workshop at SCORE as part of the Social Media Marketing BootCamp in May. Click here for more information and to register!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

 

 

1 Source: LouBortone.com

 

 

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Should I Buy Advertising in the Social Networks?

By Giselle Aguiar, AZ Social Media Wiz

History of Social Media InfographicOne of the most frequently asked questions I get is, “Should I buy advertising in the social networks?” My answer is – it depends.

If you’re just starting out, try using the networks for free for 6 months. By then you should know…

  1. Which networks are driving the most traffic to your site – you need some sort of analytics on your website like JetPack for WordPress or Google Analytics.
  2. What type of posts your followers/fans like, comment on and share the most.
  3. In which network is your target market(s) hanging out.

Another factor is your budget. Most of the networks allow you to choose your weekly budget. If you only spend $10, you’ll get $10 worth of exposure. You have to track the data the networks provide to judge for yourself if there really is a return on investment (ROI). You’ll have a click-thru rate which measure the amount of people who saw the ad (impressions) vs the amount of those who actually clicked on it (engagement). The other factor will be your conversion rate which compares how many of those who clicked to your page actually bought something.

What are some of the benefits of advertising on the social networks?

  • Precision targeting – you can really pick who sees your ad – from gender, location, likes, interests, position, marital status, etc.
  • Greater exposure
  • Promote an event
  • Promote a specific product or service

LinkedInLinkedIn members have the highest buying power than any of the other networks.

 

LinkedIn Company Update
On LinkedIn you can “sponsor” any of your company page updates.

Facebook – target the average consumer in the world’s largest social network – over 1.2 billion users. It has many opportunities to advertise besides the ads you see on the side.

Facebook Boost Post
On Facebook, you can “boost” any post.

Twitter – Perfect for launching a new product, taking advantage of a holiday or trend.

Advertising on Twitter
On the left is a promoted hashtag on Twitter, on the left a promoted tweet.

If you’re a local business, Foursquare and Yelp have advertising. Offering a coupon is a good strategy. If your target market is younger, under 35, then look into Tumblr.

Pinterest will soon have “promoted pins”, which I assume will be something like Twitter’s promoted tweets and hashtags.

Before you start, you must…

  1. Set goals
  2. Set a budget
  3. Have a written marketing plan

SCORE mentors are available to help you make the decision to advertise online or go it on your own. They can help you put a plan and budget together and set the important goals.

Find a SCORE Mentor

 

Giselle Aguiar, AZ Social Media WizGiselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700

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5 Mar

Outbound vs. Inbound Marketing

Written By: Giselle Aguiar

The Social Media Paradigm Shift

If you’re not taking social media seriously to promote your business, you are missing out on powerful, free marketing tools to reach your target market.

Marketing is not what it used to be.

Once upon a time, advertising messages were broadcasted out via TV, newspapers, magazines, radio, direct mail, telemarketing and the yellow pages. (Yes, remember them? When was the last time you used the yellow pages?) Before, it used to be if you weren’t in the yellow pages, your business didn’t exist. Then it was the World Wide Web. If you didn’t have a website, your business didn’t exist.

Now, if you don’t have a presence in the top networks: Facebook, LinkedIn, Twitter, Google+, YouTube and Pinterest, your business doesn’t exist.

Inbound Marketing 

 Why the shift? Consumers don’t want to look at advertising. They DVR shows and fast forward through the commercials. They block pop-ups. Direct mail is junk mail and there’s the “do not call” list.

People search online for what they want when they want it. “Google” is a verb.

Online search, combined with social media, drives people to your product or service.

You can’t ignore where your customers and potential customers are and they are “hanging out” in social media. 

There is No More “Box”

You’ve heard the expression, “Think Outside the Box”? Well, there is no more box. The box is gone. The old “marketing mix” with a percentage of broadcast and print media, direct mail, yellow pages – is no more. It’s basically “anything goes.” The more creative, witty and clever you are, the better your results will be. If you’re not creative, hire someone who is.

Social Media has become an integral part of the marketing mix. Though it does not completely replace traditional methods, it has to be included in your marketing plan.

Google used to have 60% of the searches. It’s now closer to 90%. Bing and Yahoo will never catch up. Last year Google changed their search algorithm to give searchers content that is more relevant to their searches. It seeks fresh, relevant content written for the human reader.

It used to be that the more times a search keyword showed up in a page the higher it would rank in the search results. Not any more. Customers search for information and find you by the content you provide on your website and blog.

You must think like the searcher. Figure out what they will enter in the Google search box to find what you have to offer and integrate those phrases and keywords in the content.

It’s all about Content Marketing 

Content is King! How do you give Google fresh content? By blogging. Blogging at least once a week will increase your Search Engine Optimization (SEO) and lead people to your website. Can’t write? Hire someone who can.

It’s not all about you! It’s about what you can do for your customer. Solve their problems. Educate and inform them. Make life easier for them.

Social Sharing for Promotion and Visibility

But the blog is not enough. You then need to promote the blog with social media. That, in turn, helps SEO and build relationships with your potential and current customers – something traditional advertising and marketing never did.

Social media is not a magic pill that will immediately drive sales. Though that is the ultimate goal of your business, social media’s job, when used correctly, is to increase awareness and establish you or your company as an expert in your field and increase traffic to your website. It takes time and effort, but it will be worthwhile in the long run.

In my next post I’ll be covering Google+ and how Google is making search social and changing SEO.

With over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, coaching & ghost-blogging. For more information visit: http://azsocialmediawiz.com 602-738-1700

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