Are you using Content Marketing to promote your business? The more fresh, relevant content you produce or publish, the higher your changes of getting on the first page of Google.
In this video, Susan Su, explains how people read content online and gives some cool advice on how you can get your content seen!
- Paid advertising isn’t what it’s made out to be. Internet users have “banner blindness”. They don’t pay attention to paid ads or banners that look like an advertisement.
- There is no such thing as free traffic – you either pay with money or time.
- 50% of your energy goes into creating the content and the other 50% goes into its distribution.
- There are many types of “content”.
Any type of marketing requires a marketing plan – even so with today’s digital channels.