What is the domain aftermarket and how can it help your business?

What is the domain aftermarket and how can it help your business?

What is the domain aftermarket and how can it help your business?

Have you ever struggled to find a domain name for your business’s website, or settled on a domain name you are not quite satisfied with? Do you want a name that can pass the radio test — when someone hears your domain name in a 10-second radio spot and actually remembers how to get to your website?

If you’re looking for a domain name for a new business or an upgrade that is short, memorable and brandable, consider checking out the aftermarket for domain names.

The aftermarket is broad term encompassing all sales of domains that are already owned by someone who is interested in selling their domain name to someone else. This can be through a place like eBay or GoDaddy Auctions. There are literally millions of great domains, many of which will never be back on the traditional market and can only be purchased in an aftermarket.

These names will likely cost more than a normal domain registration price. Why? In general, they’re more valuable. You’ve probably read about some domain name selling for millions of dollars, but the truth is most sell in the hundreds to couple thousand dollar range — an investment you can easily offset with the additional sales and exposure a great domain name offers your business.

Let’s say you own a notary service in New Jersey with the domain, TomsNotaryServices.net. You see the domain, NjNotary.com, for sale on the aftermarket for $1,400. Think how much more memorable that domain would be on your ads, business cards, even the side of your company van. And you could easily recoup its cost with new and retained business in a year. Then, by next year when the domain renewal is only about $15, you’ll continue to realize even more profit from the name.

That’s good business.

How does the name help you, exactly? Well, in more ways than I have space for here. A lot of business is word of mouth, and it’s easy for people to recommend you if they can remember your website address. NjNotary.com is easier for someone in New Jersey to remember than TomsNotaryServices.net. If you get one more referral a month because someone remembers your domain name, what is that worth to you?

A strong domain name also gives an air of authority. When people hear the name “NjNotary” or see it in a list of search engine results for “notary service in NJ,” it will stand out.

The aftermarket is chock full of domains that are memorable, brandable, descriptive and affordable. If you’re looking for a high-quality domain name to build a real business on, check the aftermarket in addition to the primary market. You might be surprised at what you are able to find there and what having an excellent domain name can do for your business.

By Joe Styler for GoDaddy

About the author:

Joe StylerJoe Styler serves as product manager for the aftermarket at GoDaddy. He’s responsible for marketplace products including any purchase, sale, or monetization of a domain name. During his nine-year tenure at GoDaddy Joe has served in a variety of directorial and supervisory roles. His passion is seeing his customers become successful in their business goals when using the aftermarket. He has been interested helping people with transactions on the Internet for more than 20 years. Joe received his B.A. from Moody Bible Institute in Chicago, and his Masters in Divinity from Gordon Conwell in Massachusetts.

Photo Credit: Thomas Hawk via Compfight cc

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BySCORE Phoenix

The Greater Phoenix Chapter of SCORE is a nonprofit association dedicated to educating entrepreneurs and helping small businesses start, grow, and succeed nationwide. As a resource partner with the U.S. Small Business Administration (SBA), SCORE offers mentoring for small business owners through a large network of volunteer mentors, local workshops, events, and tools.

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